How Fame Scaled Zenoti’s Thought Leadership with Growth Diaries

Zenoti is a global leader in cloud-based software for the beauty, wellness, and fitness industries. With a mission to empower providers through smarter, scalable tech, Zenoti has built one of the most recognisable SaaS brands in its space, anchored by its visionary founder and CEO, Sudheer Koneru.

Zenoti came to Fame looking to elevate its brand authority through Growth Diaries, a podcast already in development. The goal was to create a show that supported long-term brand equity, positioned Zenoti as an industry thought leader, and built the internal capability to eventually manage podcast production independently.

Following the success of the initial six-month engagement, Zenoti chose to extend its partnership with Fame, continuing to invest in the growth of Growth Diaries and the wider thought-leadership strategy.

Zenoti wanted a fresh, elevated podcast presence, something more than a content series. They needed a system.

We developed a strategy centred on high-impact creative, seamless production, multi-channel promotion and scalable processes, while documenting everything to ensure the podcast could eventually be handed over in-house.

We immediately refreshed the podcast’s look and feel:

• Designed new brand artwork, thumbnails, and marketing materials
• Introduced a dynamic audio/video hook with enhanced audio, visuals, and animated graphics
• Polished the intro and outro for greater energy and consistency
• Standardised visual branding across platforms

We then activated the key growth pillars across paid ads, cold email, community posting, client email campaigns, listener outreach, blog content, and host coaching.

We also integrated support for Sudheer’s upcoming Growth Diaries book, using human-edited episode transcripts as foundational content and preparing multi-channel promotional funnels, including host-read mid-rolls, CTA show note links and custom social banners.

Alongside this, we introduced a clear internal reporting workflow aligned with Zenoti’s leadership reporting format.

Following the launch of the refreshed creative and multi-channel distribution strategy, Growth Diaries evolved from a podcast production project into a high-performing, scalable media asset.

We activated multi-channel paid advertising across YouTube and Mowpod, driving significant audience growth. On YouTube alone, Growth Diaries has achieved:

• 9.3M views
• 207.8K watch time (hours)
• +263.7K subscribers

Followers and subscribers across all directories grew from 19,000 to 265,000+, representing 1,260%+ growth.

The podcast has also reached consistent peaks of 1.34M+ monthly views and downloads and reached the Top 10 in Entrepreneurship on Apple Podcasts in the US, peaking at #7.

Beyond audience growth, we developed a detailed LinkedIn strategy for the host, custom coaching documents, and a scalable podcast email marketing plan. All assets and processes were delivered in a handover-friendly format.

Zenoti now has:

• A 45+ episode library featuring key founders and operators from global brands including Silver Mirror, Berkowits, Milk+Honey, Skin Spirit, Endota Spa, DermaPure, and Rob Peetoom
• A high-performing, systemised podcast asset
• Weekly reporting aligned with Zenoti’s internal dashboards
• A scalable content engine fuelling industry conversations
• A replicable model that can eventually be brought in-house

Most importantly, Growth Diaries has helped raise the profile of Zenoti and Sudheer in the wellness, fitness and SaaS space, driving visibility, engagement and long-term brand value through expert-led storytelling.