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We start and grow the world's most profitable podcasts for growth focused B2B businesses. We define strategy, find and book guests, train your host, produce all the assets, promote the show, and much more!
We do all the work.
You get all the fame.
During the first month, we learn all about you, your business, and the other podcasts in your niche. We then propose the positioning of the show - as well as the episode structure - with the aim of becoming the most downloaded podcast in that niche within six months.
Once approved, we design the visual and written identity of the podcast, define the Guest Persona and start the process of booking guests for the first episodes!
With a few episodes under our belt, we then move into the launch phase. We develop the audio identity of the podcast and pull some of the best parts of the first interviews into a trailer.
We'll finalise the edit for the trailer and the first three episodes, launch through all twelve major podcast directories, have the guests share, execute a communications strategy, boost with a little paid spend, and promote the show into the relevant online communities!
Once launched, we release episodes on a regular schedule and start improving each part of the process.
We find even better guests, tweak episode content, test better methods of promotion, build a listener conversion strategy and, most importantly, we determine the best process for building the relationship with each guest with the goal of converting them into an advocate, partner or customer!
Downloads = Visibility = Revenue.
Our mission is to scale your show’s reach so you can capture the two most valuable assets in B2B:
These cards show the assumed ROI from the show. We typically expect to see an ROI from the guest side in the first six months, then from the listener side from 6+ months as the audience grows.
We’re confident in our process. If your show doesn’t grow by an average of 10% each month over the first six months, your seventh month is completely free.
Whether you’re launching a new podcast or scaling an existing one, we’ll map out a clear path to success.
If this is a new project, we’ll research your organisation, your industry, and we’ll run competitor analysis to find the ideal niche and edge within it, so we can reach your ideal listeners.
If you already have a podcast, we’ll run a comprehensive audit to see what’s been working well so far and what we may need to improve to get you to the next stage.
You will be assigned a dedicated Account Manager as your primary point of contact, an Account Director to keep an eye on the long-term strategy, a Project Manager to manage the creative process, and a team of creatives, including audio editors, video editors, designers, writers, researchers, etc.
We will create a custom podcast thumbnail for you and all the branding assets you will need.
We have built custom software in-house for this: Fame Host
We will distribute the podcast to all the major directories: Apple, Spotify, Pocket Casts, Castbox, etc.
We meet every week pre-launch, then typically every 2nd week post-launch. We’ll be updating you on upcoming guests, topics, promotion strategies, and key metrics such as downloads, followers, rankings, consumption rate, etc.
We advise on which podcasting equipment to purchase, can help with ordering equipment, setting everything up via a video call, and we also offer coaching on interview technique. We also have software that analyses filler words, host-guest speaking ratio, etc.
We create a comprehensive plan outlining the actions we will be taking on our end, and the actions we ideally want your team to take on your end, to ensure we have the strongest launch possible. The first 48 hours is an important window for ranking in the major directories, so if we can nail this from the start, it makes it easier for us to grow going forward.
We’re now one of the largest producers of B2B podcasts in the world (over 100 shows at any one time), booking 1-2k guests on our clients’ shows per year.
We work with you to define who the ideal guests are, tap into our existing network of thousands of guests, and take on the legwork of getting the right people booked on your show.
We work with you on the topics for each episode and provide background information on your guest: their work history, publications, podcast appearances, media appearances, etc.
We send every guest instructions on how they can optimise their audio, video, lighting, clothing, etc., for each podcast recording.
Once the episode goes live, we send over promotional assets to the guest (video clips, artwork, etc.), write social posts for them to make it more likely they will share, update them on the metrics of their episode, and we can also introduce sales conversations to them on your behalf (if lead generation is a priority).
Running a B2B podcast takes serious time and coordination - audio, video, written content, design, clips… It’s a lot to take on alone. With Fame, you don’t need to manage any of it. We handle the entire process so you can stay focused on the conversations that matter.
Does what it says on the tin - we produce high-quality audio versions of every episode.
Have a lead magnet you want listeners to sign up for? An event you want them to be aware of? We can help create and dynamically insert audio ads so your listeners are always up to date on your most recent offers.
We produce high-quality long-form video versions of every episode, ideal for uploading to YouTube, Spotify, etc.
We create 3 video snippets per episode as standard, these can be in square format or vertical format, so they can be distributed across all social media platforms.
These include episode titles, description, key takeaways & social posts.
We produce a fully human-reviewed transcript for every episode. Ideal for publishing on your website for SEO benefits. These are also great as captions on YouTube.
We create a range of branded templates to be used across a range of assets for every episode.
We don’t just "post and pray." Our proprietary 8-pillar promotion cycle ensures your message reaches your exact target audience.
Ensuring podcast listings and blog posts capture any inbound search traffic from podcast directories and Google. This also includes a sneaky, very effective inbound SEO strategy 😉
Pulling out the most engaging/valuable/insightful bits from each episode and posting to social for engagement and to drive traffic back to the full episode. This also includes posting the video to YouTube and producing key takeaways/transcript.
Maximising the % of guests that share… and the number of times that they share. Along with creating content around the episode, the guest can publish on their domain (with a link back to our podcast!)
Building relationships with others who have a relevant audience, and then co-promoting. This includes booking our host on other shows and reaching out to “top podcasts” articles in our niche to get listed.
Managing paid spend on various platforms (LinkedIn, X, Instagram, YouTube Shorts, etc.) or directly with niche influencers, if budget is available.
Managing paid spend on other relevant podcasts.
Building a list of ideal listeners and then getting emails into their inbox with irresistible hooks to download an episode.
Leveraging existing client permission assets to distribute podcast episodes (website, socials, blog posts, newsletters, etc.)
How We Grow by Inhabit
Confessions of an Implementer by Talent Harbor
Relationships built with EOS Implementers
SaaS That App: Building B2B Web Applications by Delta Systems
Growth Diaries by Zenoti
We are the only agency that puts skin in the game. We guarantee an average of 10% month-on-month download growth over your first six months. The Promise: If we don’t hit that 10% average growth target by the end of Month 6, your 7th month of service is completely free.
98% of clients have seen 10%+ growth every month in the first 6 months with Fame.
Average downloads across all clients
If you run a B2B business and want a more qualified pipeline - while becoming famous in your niche - click the button, share your details, and we’ll send a proposal within hours!
Client Testimonials
Testimonial
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