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The World's Most ROI Focused B2B Podcast Agency

We start and grow the world's most profitable podcasts.

Global & remote

Team members in 13 countries and counting...

Single purpose

We only do one thing: B2B podcasts

B2B Growth obsessed

We live and breathe B2B growth


Businesses grown

Why We're Different

✅ We build our own, custom software: bCast & Abney.

❌ They use white-labelled solutions or other providers.

✅ We've sculpted our B2B podcast process over multiple years.

❌ They don't have one.

✅ We only do B2B podcasts.

❌ They do a big list of things.

✅ We're marketers that podcast.

❌ They're podcasters that try to market.

✅ We make you more money.

❌ They try to win audio editing awards.

✅ We focus on getting you results.

❌ They go to podcast trade shows.



A growth focused team of global, audio and marketing ninjas. We...

  • Live and breathe B2B growth
  • Believe in the power of great content
  • Currently run podcasts for over sixty B2B businesses around the world
  • Are collectively responsible for millions of podcast downloads
  • Love this stuff so much that we built our own podcast writing AI: Abney and podcast hosting software: bCast





We work with Tom Hunt and his team at Fame - highly recommend.

David Spinks
Founder @ CMX


Asked Questions

What does a podcast agency do?

Great question - in short, we believe that a podcast agency is responsible for starting and growing a podcast for their client. In most cases the client will host the podcast, with the agency doing everything else in the background: defining strategy, production, design, finding guests, editing and promoting the podcast.

How do you work with clients?

By doing all the work 🤓

We believe that if Fame can take on the majority of the work for a podcast, this is good in two ways:

First, it saves you (the client) time, and therefore allows you to be strategic about the podcast and all of the other projects you are responsible for.

Second, it allows us to be accountable for the results, we set a 10% month on month download goal for all client shows and we have been known to put our own ad budget behind client shows in order to ensure we hit this goal.

Who will host the podcast?

This will be someone from your (the client's) business, as we want to make someone from your business famous, not us. It is typically someone with subject matter expertise and solid soft skills, this could be a founder/CEO, head of marketing, head of customer service or someone from the sales team.

Don't worry, we teach the host everything they need to know to perform awesome podcast interviews... Our founder Tom, recently released a private podcast sharing how to do exactly that.

How many podcasts does Fame run?

We are currently growing over sixty client podcasts and this increases by 5-7 podcasts per month.

How will I get an ROI?

When most people start a podcast, they look to generate an ROI through engaging and influencing listeners. This is great, and it works. But actually we have found that you are more likely to generate an ROI from your podcast through building relationships with guests. If you choose to bring guests onto your podcast that you could work with, you will find that partnerships will be formed and/or deals will be closed.

How will I get famous?

People get famous by creating really good content within a niche and then being seen around other famous people in that niche. Taylor Swift first did this in country music and now pop. This is exactly what we do for you with our podcast process...

How will we work together?

Pre launch, we will meet weekly to strategise on the concept, positioning, production and design of the show. We aim to launch in week four or five, then we will switch to bi-weekly meetings where we will report back on guests, progress and the 7 different metrics we are accountable for growing.

Who will I work with?

Up to our first ten clients... our founder Tom Hunt was the "account manager". Now this isn't possible so we have hired multiple more account management legends that will be responsible for the success of your podcast. Our founder Tom, will still be present for the important parts though.

How much does it cost?

We charge a monthly subscription between $2,500 and $5,000 depending on the number of podcast episodes released per month (this typically ranges from two to four) and the activities we are responsible for.

Where are you based?

We are fully remote but most of our team members are based in London, the rest of the United Kingdom, the United States, Canada & Australia.

The majority of our clients are based in the US, with the rest in the UK, Europe and a couple in Asia 🌎 😍

How do you promote podcasts?

We have spent years honing our podcast promotion process, we like to call it the 7 Pillars of Podcast Promotion:

👉 Pillar 1: Video/Audio/Written SEO
👉 Pillar 2: Content Syndication
👉 Pillar 3: Guest Sharing
👉 Pillar 4: Partnerships/Communities
👉 Pillar 5: Paid Platforms
👉 Pillar 6: Paid Podcasts
👉 Pillar 7: Cold Email

Do you do video?

Yes, we typically see a podcast that records and releases video experiences a 10-20% increase in downloads (we count views as downloads!) and subscribers... and therefore have concluded that it is worth the extra effort to record and produce video content in order for your show to grow faster 📈

How long does it take to launch?

4-6 weeks.

If you have nothing... e.g. no idea for the show, then this will be closer to 6 weeks. If you have a name and theme prepped, then it will be closer to 4.

Booking the first guests is often a cause of delay, and therefore we like to rely on guests within our or your network for the first ones.

Do you find guests? If yes, then how?


Finding great guests is a crucial for the growth (and profitability) of a podcast. We support 60-70% fo clients with guest sourcing.

We can either do this by acting as the host, through their Linkedin profile... or by email and other methods as Fame "the podcast producer".

Do you train our host?


Retention is the foundation of growth... and the best way to retain listeners is by creating better audio content and a crucial factor of podcast quality is the ability of the host.

So if we are responsible for growing your show (which we will be!) then it is within our interest to improve your host ;)

B2B Podcasting
Done Right

If you have a B2B business and want to generate more qualified pipeline whilst becoming famous in a specific niche... then we strongly suggest that you click the button to the right, enter your details, and we'll get back to you with a proposal in a few hours.