300+ B2B shows · 10% monthly growth, guaranteed
Your podcast problem, solved.
The playbook, a free tool and real client proof for each of the problems B2B teams bring us - whether or not you work with us.
What's your biggest podcast problem right now?
01
I want to reach buyers on LinkedIn
You want the right people's attention, and proof of who paid it.
- “LinkedIn Ads are too expensive for what we get”A high CPM is only a problem if the people seeing the ad are the wrong people or do nothing afterwards. Before moving budget, compare ads and creators on the same numbers.Read the fix →
- “We want to reach decision makers on LinkedIn without ads”Decision makers on LinkedIn pay attention to people they chose to follow. So the job is to get your message in front of them through a person: yours or someone they already trust.Read the fix →
- “We can't see which companies engaged with our LinkedIn campaign”Impressions tell you how many saw a post. Sales needs to know who. Reactions and comments on a post are public, so you can turn them into a list of named people and companies.Read the fix →
02
I'm getting started
You want a podcast that opens doors - without it eating your week.
- Free tool · Time-cost calculator“Our CEO doesn't have time to run a podcast”The recording is the easy part. It's the guest research, outreach, prep, editing notes, approvals and promotion that eat a host's week. Hand those off and a B2B podcast takes about an hour an episode.4 working days from brief to launched showPrime OriginsRead the fix →
- Free tool · Invite calculator“We can't get meetings with the decision makers we need”A cold email asks a senior buyer to give you their time. A podcast invite offers them a platform. That flip is why a well-run B2B podcast is one of the few ways to start a relationship with people who never take sales calls.Activision's COO subscribed to the show's LinkedIn newsletter in its first weekInspired Executive RecruitmentRead the fix →
- Free tool · ABM planner“We need a better way into our target accounts”Most ABM tactics interrupt the accounts you want. A podcast invites them in. Put your target-account list and your guest list side by side and the podcast becomes the most personal touch in your programme.15 qualified introductions in 3 monthsIONOSRead the fix →
03
My podcast isn't performing
You have a show, but it isn't producing the results it should.
- Free tool · Lead-gen diagnostic“Our podcast isn't generating any leads”Most B2B podcasts are built to be listened to. The ones that generate pipeline are built around who you put in the guest chair - and what happens in the 30 days after they record.20% of guests became customersYellowBirdRead the fix →
- Free tool · Growth diagnostic“Our podcast downloads are flat”Flat downloads are rarely one problem. A show stalls because people can't find it, don't click, don't stay, or aren't reached between episodes. Find which one, and growth usually follows.1.2M downloads in under 6 monthsDelta SystemsRead the fix →
- Free tool · Agency scorecard“Our podcast agency isn't delivering”Switching podcast agency feels risky because your feed, your subscribers and your back catalogue are tied up with them. Done properly it takes about a month, with no missed episodes and nothing lost.16,787 downloads in the first full month after a handover from another agencyGauvreauRead the fix →
04
I need to prove it's working
Leadership wants to know what the podcast is worth.
- Free tool · ROI calculator“We can't prove our podcast's ROI”Downloads don't pay for anything. A B2B podcast earns its budget through the guests it turns into relationships, the target accounts it reaches, and the deals it influences - and all three can be measured.20% guest-to-customer conversionYellowBirdRead the fix →
- “We don't know which companies listen to our podcast”Apple and Spotify tell you how many people listened. For B2B, the question that matters is which companies - and whether your target accounts are among them. Here's how company-level listener analytics work, honestly, including what they can't see.Read the fix →
- Free tool · Diagnostic“Not sure how to budget for a podcast agency”Most VPs compare podcast quotes like ad rates. That's the wrong comparison entirely — booking agencies and ad buys are priced on completely different logic, and picking on price alone gets you a bad agency, poor results and wasted money.~20% guest to paying customer conversion rateYellowBirdRead the fix →
- Free tool · Diagnostic“Executives keep saying no to podcast interviews”Executives don't reject podcasts because they're shy or busy. They reject a vague ask with no proof of relevance and no answer to "what's in it for my company" - and that's fixable before you ever send an invite.8x follower growth in 18 monthsCorner AllianceRead the fix →
- Free tool · Diagnostic“Why B2B podcasts stop producing new episodes”It's not a quality problem. It's an operations problem — the host runs out of easy guests to ask, and nobody has time to turn episodes into content once the launch buzz fades.26,000 downloads in the first 2 weeksDelta SystemsRead the fix →
- Free tool · Diagnostic“Finding the right podcast guests to book”Most advice says brainstorm names and cold-email. The real bottleneck is matching guests against buyer and partner criteria, then reverse-engineering which shows those buyers already appear on - not chasing topic fit alone.~20% guest to paying customer conversion rateYellowBirdRead the fix →
- Free tool · Diagnostic“Freelance clip editors can't keep up at scale”Freelance editors work well at low, occasional volume. Once an agency is running clips across many client shows every week, turnaround and quality control need a structured process behind them, not a rotating cast of freelancers.300+ B2B podcast shows produced by the agencyFameRead the fix →
- Free tool · Diagnostic“Booking podcast guests eats weeks and stalls pipeline”Booking guests is the easy 20%. The reason in-house teams stall isn't outreach - it's that nobody scores shows properly, sequences follow-ups, or turns the recording into pipeline once it airs.82% average episode consumption rateCorner AllianceRead the fix →
- Free tool · Diagnostic“In-house editor vs outsourced clip agency for podcasts”The real problem isn't cost per video — it's what happens when volume spikes. A lone in-house editor hits a wall. A freelance patchwork slips on quality and turnaround. The fix is a hybrid model with a hard SLA.1.2M downloads generated in under six monthsDelta SystemsRead the fix →
- Free tool · Diagnostic“Podcast episodes pile up, clips never get made”Most teams stall not because clipping is hard, but because nobody owns finding the moment, matching your brand, and getting it out the door. The fix is a defined workflow with a real SLA, not another tool.Read the fix →
- Free tool · Diagnostic“Who should turn our podcast into social clips”Most comparison guides just rank AI clipping tools against each other. That misses the real decision: software, freelancer, or a done-for-you team - each solves a different volume and quality problem.4x follower growth in under 12 monthsForma.aiRead the fix →
- Free tool · Diagnostic“Finding a podcast agency that actually books buyers”Most podcast agencies are production vendors wearing a growth badge: great mic technique, no idea how to get a VP of RevOps to say yes to a recording invite. The agencies that generate pipeline are built around guest sourcing and booking first, production second.1,170,962 lifetime podcast downloads and views achievedImplement AI PodcastRead the fix →
- Free tool · Diagnostic“Who should turn our podcast into clips”You've got four realistic options, and most teams pick wrong because they compare cost per clip instead of cost per consistent, on-brand, on-time clip. The right choice depends on your volume, your brand standards and how much bottleneck risk you can tolerate.82% average episode consumption rateCorner AllianceRead the fix →
- Free tool · Diagnostic“Podcast guest outreach eats a full day, every day”Outreach stalls not because nobody's trying, but because research, cold outreach, follow-up and scheduling eat hours every day - and most teams assign it to someone doing it part-time between other jobs. There are three real alternatives to a full-time hire, and the right one depends on capacity, relationships and how fast you need results.11,781.1 hours total watch time since launchYellowBirdRead the fix →
- Free tool · Diagnostic“Podcast guests booked but no pipeline shows up”Podcast pipeline doesn't come from booking a famous host or a viral guest. It comes from inverting the model - finding the people who could actually buy from you, and booking them as guests.300+ B2B podcast shows produced by the agencyFameRead the fix →
- Free tool · Diagnostic“Podcast agency or content agency for thought leadership?”Most VPs of Marketing ask this backwards. The fix isn't picking a category - it's diagnosing whether your bottleneck is access to buyers or volume of written assets, because those are two different problems with two different vendors.1,170,962 lifetime downloads and views for the podcastThe Implement AI PodcastRead the fix →
- Free tool · Diagnostic“Can't book ideal buyers as podcast guests”Self-serve guest directories connect hosts and guests by keyword or profile search. That works fine for creator networking. It's the wrong model if your guest list is supposed to double as your pipeline.80% higher organic YouTube views vs prior yearInhabitRead the fix →
- Free tool · Diagnostic“Can't find or book the right podcast guests”Guest sourcing doesn't fail because of outreach volume. It fails because teams skip matching guests against buyer and partner criteria, then forget to reverse-engineer which shows those buyers already appear on - and that's the one thing separating a good partner from a contacts list.8x follower growth within 18 monthsCorner AllianceRead the fix →
- Free tool · Diagnostic“Need to launch an industry-specific B2B podcast that books senior buyers”Most industry podcast launches stall because the agency was hired for production polish, not for its ability to get a VP of RevOps or a Head of Procurement to say yes to a recording invite. Fix the sourcing-and-booking problem first — production follows.82% average episode consumption rateCorner AllianceRead the fix →
05
More questions we answer
The latest problems we have written up in full.
- Free tool · Diagnostic“Freelancer per city vs one crew network”The real difference isn't quality - it's who carries the risk and the admin when you need video in five cities this quarter, not one.4x follower growth in under 12 monthsForma.aiRead the fix →
- Free tool · Diagnostic“We have no idea who's actually listening”A download number tells you nothing about whether the right buyers are listening. You need account-level identification, channel-split content tracking, and a line back to pipeline.430,000+ YouTube views for the podcast seriesRubrikRead the fix →
- Free tool · Diagnostic“Podcasting doesn't build brand awareness fast enough”Brand awareness in a new market isn't built by launching a podcast and hoping the algorithm finds you. It's built by getting your people in front of an audience that already trusts a show — then squeezing every episode into content that travels across that market's channels.10K organic downloads in six monthsCrowdinRead the fix →
- Free tool · Diagnostic“What does full-service podcast production actually cost?”There's no single number because you're really buying two different things: someone to edit your audio, or someone to build you a pipeline engine. The gap between them is guest sourcing - and that's the bit tied to revenue, not downloads.1.5K downloads in first month of launchCorner AllianceRead the fix →
- Free tool · Diagnostic“Need one team to run the whole podcast, not five vendors”Most B2B podcasts stall because booking, editing and strategy sit with three different vendors who never talk to each other. Fame OS runs all four stages - find, book, create, track - as one accountable system.198,628 total podcast downloads since launchYellowBirdRead the fix →
- Free tool · Diagnostic“What reach or download numbers can we expect?”Third-party podcast reach databases are wildly inaccurate - often not even directionally correct. The fix isn't a better estimate. It's measuring pipeline and guest-sourced audience reach instead of vanity downloads.1.2M podcast downloads in under 6 monthsDelta SystemsRead the fix →
Free tools
Work it out for yourself
No sign-up. Each one takes a couple of minutes.
- Time-cost calculatorDone-For-You PodcastOpen the tool →
- Invite calculatorReach Decision MakersOpen the tool →
- ABM plannerPodcast for ABMOpen the tool →
- Lead-gen diagnosticPodcast Lead GenerationOpen the tool →
- Growth diagnosticGrow Your DownloadsOpen the tool →
- Agency scorecardSwitch Podcast AgencyOpen the tool →
- ROI calculatorMeasure Podcast ROIOpen the tool →
- DiagnosticPodcast Budget & PricingOpen the tool →
- DiagnosticExecutive Buy-InOpen the tool →
- DiagnosticPodcast StallingOpen the tool →
- DiagnosticGuest BookingOpen the tool →
- DiagnosticWhite Label vs FreelanceOpen the tool →
- DiagnosticPodcast Guest BookingOpen the tool →
- DiagnosticIn-House Vs Outsourced EditingOpen the tool →
- DiagnosticPodcast Clip RepurposingOpen the tool →
- DiagnosticClip Vendor ChoiceOpen the tool →
- DiagnosticB2B Podcast AgenciesOpen the tool →
- DiagnosticPodcast Clip EditingOpen the tool →
- DiagnosticOutreach AlternativesOpen the tool →
- DiagnosticGuest Booking PipelineOpen the tool →
- DiagnosticPodcast vs Content AgencyOpen the tool →
- DiagnosticGuest Booking HelpOpen the tool →
- DiagnosticGuest Booking HelpOpen the tool →
- DiagnosticIndustry Podcast LaunchOpen the tool →
- DiagnosticCrew Network Vs FreelancerOpen the tool →
- DiagnosticListener TrackingOpen the tool →
- DiagnosticNew-Market Podcast AwarenessOpen the tool →
- DiagnosticProduction CostsOpen the tool →
- DiagnosticEnd-to-End PodcastOpen the tool →
- DiagnosticReach & DownloadsOpen the tool →
Not sure which one applies?
Tell us what's going on with your podcast and a strategist will send you a plan within 1 working day.