Free tools
Free tools for B2B marketers
Calculators, generators, checkers and templates for AI search and B2B podcasting.
AI search
- AI visibility checkerSee whether ChatGPT, Perplexity and Claude recommend your company.
- AI readability graderRun 10 checks on whether AI tools can read and quote a page.
- llms.txt generatorCreate an llms.txt file for your website in a minute.
- Share of answers calculatorWork out your share of AI answers against your top competitor.
Podcast calculators
All calculators- Podcast ROI calculatorEstimate what your show returns.
- Production cost calculatorEstimate what your show costs to make.
- In-house vs agency calculatorCompare the cost of each route.
- Break-even calculatorWork out when your show pays for itself.
- Download benchmark checkerSee how your downloads compare.
- Repurposing calculatorEstimate what each episode can become.
- Sponsorship value calculatorEstimate what a sponsorship is worth.
- Audience growth calculatorProject how your audience could grow.
- Frequency plannerPlan how often you can publish.
- Content value calculatorEstimate the value of your show's content.
Podcast templates
All templates- Strategy briefSet out what your show is for.
- Launch checklistCheck everything off before launch.
- Guest outreach emailInvite guests to your show.
- Guest briefPrepare guests before they record.
- Run of showPlan each recording.
- Show notesWrite up each episode.
- Episode promotion checklistPromote each episode once it is out.
- Content repurposing planPlan what each episode becomes.
- ROI reportReport your show's results.