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Plan your podcast publishing cadence

Choose weekly, every two weeks or monthly to see your annual episode count and total production cost. Use it to pick a cadence your B2B team can actually sustain.

Free, no sign-up · reviewed by the Fame team · 25 June 2026

episodes per year52
annual cost£31,200
cost per episode£600
episodes / month4
Max momentum and compounding - if you can sustain the quality.
what to do
  • Consistency beats frequency - a predictable schedule trains your audience to expect you.
  • A cadence you can't sustain hurts more than a slower one you can hold for years.
  • Promotion matters more than raw volume - one well-distributed episode beats three nobody hears.
Want a cadence you can sustain? Fame plans, produces and promotes B2B podcasts so you ship on schedule without the scramble.
Fame runs the whole show - strategy, guest booking, production and promotion.
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Built by Fame - B2B podcasts that drive pipeline.

how to use it

How to use the frequency planner

  1. Choose your currency.
  2. Pick a publishing cadence - weekly, every 2 weeks, or monthly.
  3. Enter your cost per finished episode.
  4. Read your annual episode count, total annual cost, and a verdict on whether the cadence is sustainable.
worked example

See it with real numbers

For example, you choose an every-2-weeks cadence, which ships 26 episodes a year, and your cost per finished episode is £900. That is an annual production cost of £23,400 - a sustainable sweet spot for most in-house B2B teams. Switch to weekly and you double to 52 episodes at £46,800, which strains capacity unless promotion and quality can keep up. The takeaway: pick a cadence your team can hold for years, because consistency builds more trust and authority than a fast schedule you abandon.

how this is calculated

The method, and what it assumes

Translates a publishing cadence into episodes per year and month and a total annual production cost from your cost per episode.

  • Episodes per year are fixed by cadence: weekly = 52, every 2 weeks = 26, monthly = 12.
  • Annual cost = episodes per year x cost per episode.
  • Episodes per month = episodes per year / 12, rounded to a whole number.
  • Defaults are weekly cadence and a cost of 600 per episode, in GBP.
  • Weekly and biweekly read as positive (biweekly is called the sustainable sweet spot); monthly warns it compounds more slowly.

Good to know: It assumes a flat cost per episode across the year and uses fixed episode counts per cadence, ignoring holiday breaks or skipped weeks.

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Put this calculator on your site

Free to embed. Paste this snippet anywhere your audience plans pricing - it's self-contained, updates live, auto-fits any layout, and links back to the full tool.

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<p style="font:14px/1.5 sans-serif;margin:8px 0 0">Free <a href="https://www.fame.so/learn/calculators/podcast-frequency-planner">podcast frequency planner</a> by Fame</p>
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keep reading

Related resources

Cost per episode

What goes into the true cost of one finished episode.

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Episode length

How long B2B episodes should run and why it matters for cadence.

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Podcast production cost calculator

Break down the full cost of producing your podcast across a year.

learn more →

Podcast launch checklist

Everything to line up before you publish episode one.

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questions

Frequently asked questions

How many episodes should a B2B podcast publish per year?

There is no single right answer, but weekly (52) maximises momentum while every 2 weeks (26) is a sustainable sweet spot for most in-house teams. Monthly (12) works if quality and promotion are strong.

Is it better to publish more often or less often?

Consistency beats raw frequency. A cadence you can hold for years builds more trust and search authority than a fast schedule you abandon after a quarter.

What counts as the cost per episode?

Everything it takes to ship one finished episode - production, editing, show notes, artwork and any per-episode promotion. Internal time has a cost too, even if it isn't invoiced.

B2B podcasts that drive pipeline

Plan a cadence you can sustain.

Fame runs B2B podcasts end to end - strategy, guest booking, production and promotion. Done for you.

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