Podcast ROI calculator
See the real return on a B2B podcast: turn episodes, audience and conversion into pipeline, revenue and payback - then compare it to what you spend.
worked examplea £48k show returns ~163% ROI
free tools
Calculators for B2B podcasters
Quick, free tools to size your podcast's return, cost and pipeline - no signup, no spreadsheet. Every result is shareable and embeddable. More on the way.
the calculator library
Stop guessing the numbers.
10 quick models, grouped by the job they do - pick the question you need answered and get a defensible number in a couple of minutes.
Prove the return
Put a defensible number on what the show earns back.
Podcast break-even calculator
Work out how many listeners and leads your B2B podcast needs each year to cover its cost.
worked example2 deals a year to break even
Podcast sponsorship value calculator
Estimate what your podcast's ad slots are worth - then see why pipeline usually beats sponsorship for a B2B show.
worked example~£3,600 a year in ad slots
Podcast content value calculator
Estimate the annual value of the owned-media content library your podcast builds.
worked example~£57,600 a year of owned media
Count the cost
What it really costs to make - in-house or done for you.
Podcast production cost calculator
Add up the true cost of producing your podcast in-house - recording, editing, promotion, gear and guests - per episode, per month and per year.
worked example~£632 all-in per episode
In-house vs agency podcast cost calculator
Compare the true monthly cost of producing your B2B podcast in-house versus an agency - including the hours your team gets back.
worked example32 team hours back per month
Plan and grow
Set a cadence, project the audience and see how you compare.
Podcast frequency planner
Pick a publishing cadence and see how many episodes you'll ship a year - and what it costs.
worked example26 episodes costs £23,400 a year
Podcast audience growth calculator
Project how your subscriber base compounds over 12 and 24 months from a single monthly growth rate.
worked example800 subs compound to ~3,240 in 24 months
compare against the benchmarks →Podcast repurposing calculator
See how many content assets one podcast recording produces across a month and a year.
worked example13 assets from one recording
Podcast download benchmark checker
See how your downloads per episode stack up against real B2B podcast benchmarks - drawn from 90+ shows Fame produces, not generic averages.
worked example320 / episode lands at the B2B median tier
compare against the benchmarks →More calculators are on the way. Run a podcast or B2B marketing site? embed any of these calculators free →
try one now
The ROI calculator, right here
Start with the big one: what is the show actually worth? Put your numbers in below - no signup, and the result is a shareable link.
B2B podcasts that drive pipeline
Want Fame to run the whole thing?
Strategy, guest booking, production and promotion - done for you. These calculators are the DIY version; Fame is the done-for-you one.