The practical guides to a B2B podcast that pays off
5 in-depth guides covering the whole life of a show - booking guests, producing episodes, promoting them, measuring what matters and turning it all into pipeline. Each one is linked to the calculators, templates and definitions you need to act on it.
The inputs - who is on it and how it gets made.
How to get guests on your B2B podcast
Guests are the engine of a B2B show - the relationships matter more than the audience. Here is how to find, book and convert the right ones.
- Why guests are the engine of a B2B show
- Defining your ideal guest: the target-account approach
- Building and sourcing a guest pipeline
B2B podcast production: the complete guide
From planning to a published episode - how B2B podcast production works, what good looks like, and how to resource it without burning out your team.
- The production workflow: plan, record, edit, publish
- Recording setup and remote recording
- Why video-first matters for B2B
The outputs - reach, the numbers that matter, and revenue.
How to promote a B2B podcast
Distribution wins reach, not production. Here is how to turn every episode into a stack of assets and get them in front of the right buyers, repeatedly.
- Why distribution beats production for reach
- Turn one episode into many assets
- LinkedIn as the primary B2B channel
B2B podcast metrics: the KPIs that actually matter
Downloads alone mislead. These are the B2B podcast metrics worth tracking - and the real benchmarks to judge yourself against.
- Why downloads alone mislead you
- The metrics that actually matter for B2B
- Reach metrics explained: downloads vs followers vs subscribers
B2B podcast lead generation: turning a show into pipeline
A B2B podcast generates leads through guests, trust and compounding content - not overnight. Here is how the pipeline actually works, and how to build it.
- The three ways a B2B podcast actually generates leads
- The podcast funnel: from listener to lead to deal
- Why it takes 6 to 12 months
Want the guided version?
Fame runs a free podcast course that walks through the same playbook step by step - from positioning the show to booking guests and turning episodes into pipeline.
Take the free podcast coursePrefer it done for you?
These guides are the DIY playbook. Fame is the done-for-you version - strategy, guest booking, production and promotion, end to end.