How to reach decision makers on LinkedIn without running ads
Decision makers on LinkedIn pay attention to people they chose to follow. So the job is to get your message in front of them through a person: yours or someone they already trust.
Updated 3 November 2026 · Written by Tom Hunt, Founder, Fame
The short answer
There are three realistic routes: post from your own leaders, reach out directly, or sponsor posts from creators your buyers already follow. The first is cheapest but slow, the second depends on your list and message, and the third borrows an audience straight away. Fame runs the third, at $7,000 a month for 10 placements a quarter.
Sound familiar?
- Your company page reaches almost nobody
- Your founder has no time to post every week
- Cold messages go unanswered
- Your buyers follow a handful of practitioners, and you aren't in front of them
Why it happens
The real causes
- 01
Company pages have limited reach
People follow people more readily than brands, so a company page is a hard place to build attention.
- 02
Building your own audience takes time
Posting from your leaders works, but it needs consistency for a long stretch before it reaches many buyers.
- 03
Decision makers ignore pitches
A cold message arrives without trust. A post from someone they follow arrives with some already.
The playbook
How to reach them, step by step
Start with who your buyers actually follow.
- 1
List your buyers
Pick ten real people you'd like as customers.
- 2
See who they engage with
Look at their recent activity and note the creators they react to and comment on.
- 3
Vet those creators
Look for repeated commenters and generic comments, which can be signs of an engagement pod.
- 4
Choose your route
Post from your own leaders, sponsor those creators, or do both.
- 5
Track who engaged
Record names and companies from each post and pass them to sales.
Pricing
What it costs
$7,000 a month for 10 placements a quarter, with a three-month minimum.
See current pricingCheck yourself today
Check this today
- I have a list of real target buyers
- I know which creators they follow
- I have checked those creators for pods
- Sales receives the names of people who engage
Or have it done for you
How Fame does it
Vetted creators
Practitioners from the 300+ B2B shows Fame has produced, checked for engagement pods and comment farms.
Brief and approval
Every placement includes the brief and your approval before it goes live.
Named-engager reports
Each report names who engaged by company and role, with ICP-engagement % and blended CPM against LinkedIn Ads benchmarks.
Published prices
The subscription is $7,000 a month for 10 placements a quarter, with a three-month minimum.
Frequently Asked Questions
Yes, through people they follow. That can be your own leaders, direct outreach or sponsored posts on creator profiles.
Fame's test takes two months, with a vetted shortlist within two weeks of the discovery call.
About the author
Tom Hunt · Founder, Fame
Tom founded Fame and has run sponsored LinkedIn posts for brands including HP, monday.com and Airwallex.