How to see which companies engaged with your LinkedIn campaign
Impressions tell you how many saw a post. Sales needs to know who. Reactions and comments on a post are public, so you can turn them into a list of named people and companies.
Updated 3 November 2026 · Written by Tom Hunt, Founder, Fame
The short answer
Collect the people who reacted to and commented on each post, record their company and role, mark who matches your ideal customer profile, and give that list to sales. The result is two things: a named list and an ICP-engagement percentage. Fame includes both in every Fame Influencer report.
Sound familiar?
- Your report stops at impressions and clicks
- Sales asks who engaged and you can't say
- Creators send screenshots, not names
- You can't tell whether the engagement came from buyers
Why it happens
The real causes
- 01
Reports are built around reach
Impressions are easy to report, so they become the default even though they say nothing about who saw the post.
- 02
Engagement sits on each post
The names are spread across individual posts and creators, so nobody pulls them together.
- 03
Nobody owns the handover
Even when the names exist, they don't reach sales while they're still useful.
The playbook
How to build a named-engager list
A spreadsheet is enough to start.
- 1
Collect every engager
For each post, record the people who reacted and commented.
- 2
Add company and role
Take these from each person's LinkedIn profile.
- 3
Mark ICP matches
Compare each person with your ideal customer profile and calculate the percentage.
- 4
Flag target accounts
Highlight companies on your target-account list or in open deals.
- 5
Hand over to sales
Send the list soon after the post goes live and agree what happens next.
Pricing
What it costs
$7,000 a month for 10 placements a quarter, with a three-month minimum.
See current pricingCheck yourself today
Check this today
- I can name who engaged with my last campaign
- I know my ICP-engagement %
- Sales gets the list
- My report shows more than impressions
Or have it done for you
How Fame does it
Vetted creators
Practitioners from the 300+ B2B shows Fame has produced, checked for engagement pods and comment farms.
Brief and approval
Every placement includes the brief and your approval before it goes live.
Named-engager reports
Each report names who engaged by company and role, with ICP-engagement % and blended CPM against LinkedIn Ads benchmarks.
Published prices
The subscription is $7,000 a month for 10 placements a quarter, with a three-month minimum.
Frequently Asked Questions
Someone who interacted with a sponsored post, listed by company and role so sales can act on it.
This approach covers people who reacted or commented, not everyone who saw the post.
About the author
Tom Hunt · Founder, Fame
Tom founded Fame and has run sponsored LinkedIn posts for brands including HP, monday.com and Airwallex.