Breaking Into the US Tech Space with IONOS

IONOS is the hosting and cloud partner of choice for small and medium-sized businesses. They are experts in IaaS and offer a portfolio of solutions to get businesses present online and working in the digital space. As the largest hosting company in Europe, IONOS manages more than 8 million customer contracts and hosts more than 12 million domains in its own regional data centers around the globe.

The Goal

The goal was to humanize the brand, and break into the US tech market, and “Beyond the Screen” was birthed. Each episode features a thought leader/self-proclaimed tech nerd, and together with the host, they demystify topics like edge computing, blockchain, IoT, and - hold on to your seats - music. Yeah, things get real interesting on the show!

The Results

The results so far:

• 390% download growth from launch
• 15 qualified introductions made in 3 months

Month by month, to May 2024:

• Downloads grew almost fivefold in 10 months, from 336 in July 2023 to 1,646 in May 2024, while followers grew from 53 to 469.
• Every month beat the 10% growth guarantee, Fame's minimum commitment on every show. Since goals were set in September 2023, the show has finished above its monthly goal in all nine months, by between 14% and 86%. In May it reached 1,646 against a goal of 887.
• Growth has been steady. Average monthly growth of around 17% kept the show well ahead of that minimum, and March to May 2024 averaged 1,417 downloads a month, 3.4x the 419 averaged in July to September 2023.

The Plan

We’re sticking to the goal, and are dedicated to making the IONOS brand known in the US; to do this we will keep:

• Booking high-profile guests in the tech space
• Leveraging their network
• Making the best possible use of as many social media platforms as possible