Case studies

Breaking Into the US Tech Space with IONOS

15
Guest relationships formed in 3 months
56%
Download growth in the second month

IONOS is the hosting and cloud partner of choice for small and medium-sized businesses. They are experts in IaaS and offer a portfolio of solutions to get businesses present online and working in the digital space. As the largest hosting company in Europe, we manage more than 8 million customer contracts and host more than 12 million domains in our own regional data centers around the globe.

The goal was to humanize the brand, and break into the US tech market, and “Beyond the Screen” was birthed. Each episode features a thought leader/self-proclaimed tech nerd, and together with the host, they demystify topics like edge computing, blockchain, IoT, and - hold on to your seats - music. Yeah, things get real interesting on the show!

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We’re sticking to the goal, and are dedicated to making the IONOS brand known in the US; to do this we will keep booking high-profile guests in the tech space, leveraging their network, and making the best possible use of as many social media platforms as possible.

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“I need to say it's a pleasure to work with Light! She is always very kind and organized, at the same time with assertive information and guidance.”

Bianca Barbieri

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“I need to say it's a pleasure to work with Light! She is always very kind and organized, at the same time with assertive information and guidance.”

Bianca Barbieri