February 4, 20241 min read

Shifting From Lead To Demand Gen with Liam Bartholomew of Cognism

By Tom Hunt

Key Takeaways

  • Cognism pivoted from lead to demand generation by ungating content and utilizing paid social.
  • The company has doubled down on content distribution as a key strategy.
  • Running paid social has been a crucial aspect of Cognism's successful demand generation approach.

In this episode of Confessions Of A B2B Marketer, I'm joined by Global Head of Demand Generation Liam Bartholomew of Cognism.


We get Liam to explain how Cognism pivoted from lead to demand gen through ungating everything, running paid social and how/why they have doubled down on content distribution.
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