February 4, 20241 min read
Content/SEO/Social Flywheel #3: Podcast Guesting
By Tom Hunt, Founder & CEO, Fame
Tom founded Fame in 2019 and leads the company today. LinkedIn
Key Takeaways
- The key takeaway for booking yourself on other top podcasts is to pitch your product, find the perfect shows for you to appear on, and then convincingly persuade the hosts to bring you on as a guest.
- You should focus on pitching your expertise and building relationships with hosts, rather than solely trying to promote a product.
- By following the strategy outlined in the episode, you can increase your chances of getting booked on top podcasts in the B2B/SaaS marketing and entrepreneurship niches.
In this episode of The Content/SEO/Social Flywheel Series, I share the exact strategy we are using to book me (Tom!) on other top podcasts in the B2B/SaaS marketing and entrepreneurship niches.
I cover whether you should pitch your product, how to find perfect shows for you to appear on and then how you convince even the most protective show host... to bring you on as a guest :)
Subscribe to Confessions Of A B2B Marketer:
Want us to run this for you?
Fame starts and grows B2B podcasts that generate pipeline. Tell us who you are trying to reach and we will send a costed proposal within 48 hours.
Related content
- Read moreFame Team · July 16, 2026
10 Account Based Marketing Tactics For B2B Growth In 2026
Discover 10 actionable account based marketing tactics for B2B tech. Learn to use podcasts, data, and targeted content to close high-value accounts. - Read moreFame Team · July 16, 2026
The 8 Best Brighton Podcast Agency Picks For 2026
Find the best Brighton podcast agency for your B2B brand. Our 2026 guide reviews top 8 agencies for production, growth & ROI. Expert analysis here - Read moreJune 10, 2026
20 Best Podcast Production Agencies For 2026 (And Why Should You Hire One)
Global podcast and vodcast ad revenues are on track to hit $5 billion in 2026 , up 20% year-on-year. - Read moreMay 25, 2026
Best Nashville Podcast Production Company: 9 Agencies Ranked (2026)
Your team is ready to launch a podcast. The budget is there, the subject matter experts are there, and leadership wants a show that builds authority with buyers.