February 4, 20241 min read

Chris Walker Rants On Dark Social, Creating Demand & Company Building

By Tom Hunt

Key Takeaways

  • Lead generation is no longer effective and is being replaced by demand generation.
  • Traditional attribution methods are less reliable than automated attribution.
  • CEOs do not need to create content themselves, focusing on other aspects is more important.

In this episode of Confessions Of A B2B Marketer, I'm joined by the one and only, B2B demand gen master Chris Walker of Refine Labs.


Chris rants on, dark social = word of mouth, automated > self-reported attribution, lead gen is dead (long live demand gen), podcasts don’t work for b2b, demand creation > demand capture, CEOs don't need to create content, culture is optional and that all businesses need to raise money.
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