Contents
Key Takeaways
- Lead generation is no longer effective and is being replaced by demand generation.
- Traditional attribution methods are less reliable than automated attribution.
- CEOs do not need to create content themselves, focusing on other aspects is more important.
In this episode of Confessions Of A B2B Marketer, I'm joined by the one and only, B2B demand gen master Chris Walker of Refine Labs.
Chris rants on, dark social = word of mouth, automated > self-reported attribution, lead gen is dead (long live demand gen), podcasts don’t work for b2b, demand creation > demand capture, CEOs don't need to create content, culture is optional and that all businesses need to raise money.
- Follow Chris on LinkedIn
- Refine Labs | Revenue R&D Laboratory
- Revenue Vitals Podcast
- Check out our awesome sponsor Ahrefs Webmaster Tools
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