Podcast quiz result
The Relationship Builder: a podcast for the people you already want closer
A Relationship Builder is a show made for a specific group: your customers, partners, referrers and the leaders around your market. The audience is small on purpose, and each person in it matters.
What a Relationship Builder is
Every episode is a reason to spend an hour with someone you want to know better, and to give them a platform. Customers get recognised for their expertise. Partners get to explain how they work. Leaders in your ecosystem get to know you as someone who listens.
It is measured differently from other shows. Downloads matter less than how many of those conversations become closer relationships: customers who stay and grow, partners who refer, people who pick up the phone.
Who it suits
It suits companies whose growth runs on trust: referrals, channel partners, or an installed base that can expand. It fits customer success and partnership leads, and businesses that sell into a community where everybody knows everybody.
It is a weaker fit if you need broad reach quickly, or if you have few customers or partners to invite yet.
What it takes to run
The host matters more here than in any other show type.
- The host. Someone from inside the relationship. Document360's show is hosted by its Customer Relationship Manager, which kept conversations grounded in real customer and industry concerns rather than generic marketing talk.
- Their time. About an hour per episode, plus time to follow up with each guest afterwards, which is where the relationship actually grows.
- The budget. Fame's plans start from $2,750 a month for one episode a month; see our pricing page.
A real example: Document360
Document360, a B2B SaaS company specialising in technical writing and documentation, wanted more exposure in the communities most likely to become customers. Fame built the show's name and visual identity from scratch, and the Customer Relationship Manager took on the host role.
Early guests included Tom Johnson of the I'd Rather Be Writing blog and Andrew Etter, a Senior Technical Writer at Amazon Web Services. The show developed 76 guest relationships, grew downloads 12x in 18 months, and a Facebook community gave listeners somewhere to carry on the conversation between episodes.
Questions about this show type
Often, yes, as long as the conversation is about their expertise rather than your product. A customer who is asked to teach something is more likely to feel invested than one who is asked to endorse you.
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