Spreading Social Proof with StructionSite

StructionSite possesses exceptional customers, including some of the construction industry's largest companies, all connected within a close-knit professional community. However, despite an impressive client roster, widespread awareness of exactly who StructionSite worked with was limited. Prospective customers simply were not seeing enough proof of the company's standing within the industry.

To address this, StructionSite partnered with Fame to create the Built Different podcast 👇, a show designed to put that client roster front and center. Each episode features an existing StructionSite customer discussing highly relevant construction industry topics, giving those customers a platform while giving StructionSite a natural, credible way to showcase who trusts its product.

Because construction is such a tight-knit professional network, guests typically share their episodes widely within their own circles once they go live. That guest-driven sharing generates significant social proof for StructionSite, putting the brand in front of exactly the kind of decision-makers who influence future purchasing conversations.

The impact showed up quickly: downloads grew 93% from the first month to the second, and the show began directly contributing to an increase in sales conversations. They even had a guest they'd invited on the show initiate a sales conversation before the podcast officially launched! Month over month, actual downloads climbed fast:

It's also worth noting that Built Different achieved this impact without a large production budget behind it. StructionSite's own marketing team is small, yet the show has still managed to generate measurable sales conversations and a 93% jump in downloads between its first two months alone, results that would typically require a bigger marketing budget to produce.