Transforming an Eight Year Old Podcast with First National Financial

The Commercial Real Estate Podcast, powered by First National Financial, embarked on a transformative journey after running for nearly eight years. Facing the challenges of a massive backlog of episodes and irregular uploads, the podcast sought to revitalise its presence in the industry and expand its audience reach.

Engaging the services of Fame marked a turning point for the show. Over a four-month collaboration, significant improvements were achieved. Quality and content enhancements were prioritised, resulting in a noticeable uptick in downloads and followers.

In January, the podcast experienced its highest monthly downloads in over 15 months, signaling a resurgence in listener interest. February saw a substantial increase in followers, the most significant leap in over a year.

Fame's strategic approach also yielded impressive ranking improvements. From languishing around the 70th spot, the podcast now comfortably sits around 30th in relevant rankings. Furthermore, achieving the top position on Google's search results for "best commercial real estate podcast" solidified its newfound prominence in the digital landscape.

The Commercial Real Estate Podcast's partnership with Fame underscores the power of strategic podcast management in rejuvenating established shows and amplifying their impact within their respective industries.