Transforming an Eight Year Old Podcast with First National Financial

The Commercial Real Estate Podcast, powered by First National Financial, embarked on a transformative journey after running for nearly eight years. Facing the challenges of a massive backlog of episodes and irregular uploads, the podcast sought to revitalise its presence in the industry and expand its audience reach.

The Turning Point

Engaging the services of Fame marked a turning point for the show. Over a four-month collaboration, significant improvements were achieved. Quality and content enhancements were prioritised, resulting in a noticeable uptick in downloads and followers.

The Impact: Metrics and Momentum

• In 2025, the podcast surpassed 1,000,000 downloads, an impressive milestone that reflects strong audience interest.
• On average, we’re seeing over 10,000 downloads every month, showing consistent and growing engagement.

Reaching the Right Professionals

• On LinkedIn, the podcast generated more than 150,000 organic impressions over the past year, extending its reach among the industry professionals that matter most.
• This audience is further engaged through a weekly newsletter reaching the podcast’s target audience, creating a consistent touchpoint that keeps subscribers connected to the latest episodes, trends, and insights shaping the commercial real estate landscape.
• The podcast’s popular State of Lending episodes further reinforce this industry relevance, showcasing timely conversations around the issues, opportunities, and market trends that matter most to professionals across commercial real estate and lending.

Together, these channels have helped transform the podcast from an established show into a consistent source of industry insight and conversation.

Rankings That Followed

Fame's strategic approach also yielded impressive ranking improvements.

• The podcast ranked as Top 25 in the Investing Category in Canada and 30th in relevant rankings.
• Furthermore, achieving the top position on Google's search results for "best commercial real estate podcast" solidified its newfound prominence in the digital landscape.

The Commercial Real Estate Podcast's partnership with Fame underscores the power of strategic podcast management in rejuvenating established shows and amplifying their impact within their respective industries.