Elevating Brand with Circle

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Growth Radar
  • 10xDownload growth in four months
  • 3.1xOrganic listening and viewing vs early 2021 (2022-24 average)
The Fame OS engines behind brand awareness:Promotion EngineGrowth Radar

The Story

Started during the pandemic, the Circle team made strong progress with a new thought leadership content series: The Money Movement.

After around 18 months of running the show in house, Circle turned to Fame to streamline and grow the show...

Downloads, Views & Audience by Month

Podcast growth metrics · Jun 2021 - Dec 2024

  • Downloads & YouTube views (incl. paid)
  • Spotify & Apple followers
  • YouTube subscribers
1K10K100K1.00MDownloads & YouTube views (incl. paid) (log scale)3K4K9K22K205K172K10K5K0Spotify & Apple followers6093,9751,9938,291OCT 2021
Fame took over the show.
JAN 2022
Downloads up 10x in four months: 566 in Sep 2021 to 5,700.
FEB 2023
Paid YouTube promotion began.
JUN 2024
Record month: 205,396 downloads and views, boosted by a paid YouTube campaign.
Jun '21Oct '21Feb '22Jun '22Oct '22Feb '23Jun '23Oct '23Feb '24Jun '24Dec '24Jun 2021 - Downloads & YouTube views (incl. paid): 2,720, Spotify & Apple followers: 609, YouTube subscribers: 1,993Jul 2021 - Downloads & YouTube views (incl. paid): 2,891, Spotify & Apple followers: 630, YouTube subscribers: 2,056Aug 2021 - Downloads & YouTube views (incl. paid): 2,839, Spotify & Apple followers: 651, YouTube subscribers: 2,103Sep 2021 - Downloads & YouTube views (incl. paid): 2,577, Spotify & Apple followers: 671, YouTube subscribers: 2,148Oct 2021 - Downloads & YouTube views (incl. paid): 4,006, Spotify & Apple followers: 727, YouTube subscribers: 2,225Nov 2021 - Downloads & YouTube views (incl. paid): 5,498, Spotify & Apple followers: 865, YouTube subscribers: 2,317Dec 2021 - Downloads & YouTube views (incl. paid): 6,730, Spotify & Apple followers: 1,048, YouTube subscribers: 2,394Jan 2022 - Downloads & YouTube views (incl. paid): 8,862, Spotify & Apple followers: 1,334, YouTube subscribers: 2,503Feb 2022 - Downloads & YouTube views (incl. paid): 9,520, Spotify & Apple followers: 1,561, YouTube subscribers: 2,676Mar 2022 - Downloads & YouTube views (incl. paid): 9,719, Spotify & Apple followers: 1,795, YouTube subscribers: 2,801Apr 2022 - Downloads & YouTube views (incl. paid): 11,468, Spotify & Apple followers: 2,117, YouTube subscribers: 2,964May 2022 - Downloads & YouTube views (incl. paid): 10,202, Spotify & Apple followers: 2,394, YouTube subscribers: 3,079Jun 2022 - Downloads & YouTube views (incl. paid): 12,297, Spotify & Apple followers: 2,499, YouTube subscribers: 3,267Jul 2022 - Downloads & YouTube views (incl. paid): 17,511, Spotify & Apple followers: 2,595, YouTube subscribers: 3,738Aug 2022 - Downloads & YouTube views (incl. paid): 17,330, Spotify & Apple followers: 2,666, YouTube subscribers: 4,259Sep 2022 - Downloads & YouTube views (incl. paid): 9,216, Spotify & Apple followers: 2,754, YouTube subscribers: 4,366Oct 2022 - Downloads & YouTube views (incl. paid): 9,179, Spotify & Apple followers: 2,797, YouTube subscribers: 4,453Nov 2022 - Downloads & YouTube views (incl. paid): 9,164, Spotify & Apple followers: 2,866, YouTube subscribers: 4,543Dec 2022 - Downloads & YouTube views (incl. paid): 9,521, Spotify & Apple followers: 2,965, YouTube subscribers: 4,647Jan 2023 - Downloads & YouTube views (incl. paid): 12,265, Spotify & Apple followers: 3,021, YouTube subscribers: 4,738Feb 2023 - Downloads & YouTube views (incl. paid): 22,443, Spotify & Apple followers: 3,082, YouTube subscribers: 5,071Mar 2023 - Downloads & YouTube views (incl. paid): 17,578, Spotify & Apple followers: 3,109, YouTube subscribers: 5,193Apr 2023 - Downloads & YouTube views (incl. paid): 35,206, Spotify & Apple followers: 3,147, YouTube subscribers: 5,436May 2023 - Downloads & YouTube views (incl. paid): 90,517, Spotify & Apple followers: 3,239, YouTube subscribers: 5,616Jun 2023 - Downloads & YouTube views (incl. paid): 50,008, Spotify & Apple followers: 3,301, YouTube subscribers: 5,645Jul 2023 - Downloads & YouTube views (incl. paid): 51,957, Spotify & Apple followers: 3,316, YouTube subscribers: 5,905Aug 2023 - Downloads & YouTube views (incl. paid): 59,406, Spotify & Apple followers: 3,352, YouTube subscribers: 6,249Sep 2023 - Downloads & YouTube views (incl. paid): 12,678, Spotify & Apple followers: 3,373, YouTube subscribers: 6,309Oct 2023 - Downloads & YouTube views (incl. paid): 22,508, Spotify & Apple followers: 3,401, YouTube subscribers: 6,408Nov 2023 - Downloads & YouTube views (incl. paid): 71,974, Spotify & Apple followers: 3,461, YouTube subscribers: 6,718Dec 2023 - Downloads & YouTube views (incl. paid): 42,957, Spotify & Apple followers: 3,487, YouTube subscribers: 6,960Jan 2024 - Downloads & YouTube views (incl. paid): 79,867, Spotify & Apple followers: 3,527, YouTube subscribers: 7,402Feb 2024 - Downloads & YouTube views (incl. paid): 55,048, Spotify & Apple followers: 3,583, YouTube subscribers: 7,538Mar 2024 - Downloads & YouTube views (incl. paid): 64,649, Spotify & Apple followers: 3,634, YouTube subscribers: 7,615Apr 2024 - Downloads & YouTube views (incl. paid): 8,112, Spotify & Apple followers: 3,752, YouTube subscribers: 7,688May 2024 - Downloads & YouTube views (incl. paid): 62,630, Spotify & Apple followers: 3,759, YouTube subscribers: 7,702Jun 2024 - Downloads & YouTube views (incl. paid): 205,396, Spotify & Apple followers: 3,778, YouTube subscribers: 7,814Jul 2024 - Downloads & YouTube views (incl. paid): 5,859, Spotify & Apple followers: 3,795, YouTube subscribers: 7,822Aug 2024 - Downloads & YouTube views (incl. paid): 4,597, Spotify & Apple followers: 3,808, YouTube subscribers: 7,842Sep 2024 - Downloads & YouTube views (incl. paid): 126,637, Spotify & Apple followers: 3,841, YouTube subscribers: 7,974Oct 2024 - Downloads & YouTube views (incl. paid): 181,012, Spotify & Apple followers: 3,883, YouTube subscribers: 8,073Nov 2024 - Downloads & YouTube views (incl. paid): 150,727, Spotify & Apple followers: 3,924, YouTube subscribers: 8,178Dec 2024 - Downloads & YouTube views (incl. paid): 172,039, Spotify & Apple followers: 3,975, YouTube subscribers: 8,291

Downloads use a log scale - this show grew through more than one order of magnitude, and on a linear axis the early months would be too small to read.

View the data as a table
MonthDownloads & YouTube views (incl. paid)Spotify & Apple followersYouTube subscribers
Jun 20212,7206091,993
Jul 20212,8916302,056
Aug 20212,8396512,103
Sep 20212,5776712,148
Oct 20214,0067272,225
Nov 20215,4988652,317
Dec 20216,7301,0482,394
Jan 20228,8621,3342,503
Feb 20229,5201,5612,676
Mar 20229,7191,7952,801
Apr 202211,4682,1172,964
May 202210,2022,3943,079
Jun 202212,2972,4993,267
Jul 202217,5112,5953,738
Aug 202217,3302,6664,259
Sep 20229,2162,7544,366
Oct 20229,1792,7974,453
Nov 20229,1642,8664,543
Dec 20229,5212,9654,647
Jan 202312,2653,0214,738
Feb 202322,4433,0825,071
Mar 202317,5783,1095,193
Apr 202335,2063,1475,436
May 202390,5173,2395,616
Jun 202350,0083,3015,645
Jul 202351,9573,3165,905
Aug 202359,4063,3526,249
Sep 202312,6783,3736,309
Oct 202322,5083,4016,408
Nov 202371,9743,4616,718
Dec 202342,9573,4876,960
Jan 202479,8673,5277,402
Feb 202455,0483,5837,538
Mar 202464,6493,6347,615
Apr 20248,1123,7527,688
May 202462,6303,7597,702
Jun 2024205,3963,7787,814
Jul 20245,8593,7957,822
Aug 20244,5973,8087,842
Sep 2024126,6373,8417,974
Oct 2024181,0123,8838,073
Nov 2024150,7273,9248,178
Dec 2024172,0393,9758,291

The Results

After Fame took over, the weekly show grew quickly:

  • Downloads grew 10x in four months
    • 566 in September 2021 to 5,700 in January 2022
    • Averaged 5,432 a month through 2022, 7.4x the 732 a month averaged from January to September 2021
  • Spotify and Apple followers almost tripled in six months
    • 727 in October 2021 to 2,117 in April 2022 (up 191%)
    • Reached 3,975 by December 2024
  • YouTube subscribers grew from 2,225 to 8,291
    • Combined audience grew from 2,952 in October 2021 to 12,266 in December 2024
  • Organic listening and viewing averaged 12,385 a month from 2022 to 2024
    • 3.1x the 4,007 a month averaged from January to September 2021
  • A record month of 205,396 downloads and views
    • June 2024, boosted by paid YouTube promotion

Big-name guests

Hosted by Circle co-founder and CEO Jeremy Allaire, The Money Movement has featured big names including Vitalik Buterin of Ethereum and historian Niall Ferguson.

Vitalik Buterin of Ethereum, Ep 76: Escaping the Splinternet

Niall Ferguson, Ep 77: The Evolution of Money

More guests from the world of money and technology

Across its run, the show has also hosted leaders from finance, technology and academia, including:

  • Nic Carter, of Castle Island Ventures (listen)
  • Michael Saylor, of MicroStrategy (listen)
  • Brian Armstrong, of Coinbase (listen)
  • Mathew McDermott, of Goldman Sachs (listen)
  • Rob Goldstein, of BlackRock (listen)
  • Henrique Dubugras, of Brex (listen)
  • Anatoly Yakovenko, of Solana (listen)
  • Jason Calacanis, entrepreneur, angel investor and author (listen)
Related problem we solve“Our podcast downloads are flat”Why B2B podcast downloads stall, a diagnostic to find which lever is stuck, the channels that move numbers, and our 10% monthly growth guarantee.Read the fix →

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This is just one example of the success we’ve achieved for clients. Here is the floor.

Every Fame show carries the same guarantee: 10% growth, every month. Drag it out.

Drag to watch it compound

Month 9: 2,358 downloads/mo

Pure arithmetic on the guaranteed 10% monthly growth, from a nominal 1,000-download first month - not a client’s data. The guarantee is the floor; the case studies above are what clients actually did.

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