Dancing with Data Regulations: Rubrik’s Compliance Chronicles on YouTube
- Technology & SaaS
- Thought Leadership
- Enterprise
- Existing Podcast
- 430,000+YouTube views
- 389%Above download goal
The Story
Rubrik is on a mission to secure the world’s data. With a commitment to helping organizations navigate the complex landscape of EU data regulations, Rubrik aimed to transform compliance into a strategic advantage. To achieve this, they partnered with Fame in June 2024 to launch their first C-suite-focused, limited-series podcast, CISO Conversations: EU Data Regulations. The podcast was designed to establish thought leadership, increase brand awareness, and drive engagement by offering practical advice and innovative solutions.
Originally conceived as an audio-focused podcast hosted on podcast platforms, a last-minute executive decision redirected the project toward a YouTube-only format. This unexpected pivot required Fame to reformat the content quickly and adapt the product to meet the new platform’s demands.
Fame navigated this change of direction with professionalism, agility, and positivity and the show launched on YouTube on schedule in July 2024, with ambitious viewing targets. Since its launch, the show has surpassed its viewing targets by over 600%. This success has firmly established Rubrik as a leading authority in regulatory compliance and data security.
CISO Conversations: EU Data Regulations showcases Fame’s expertise in transforming initial podcast concepts into significant industry touchstones across multiple platforms. The evolution from an audio to a video-focused product, and its subsequent success, underscores the power of strategic content management in fostering industry dialogue and audience engagement.
“It's been a true professional joy to work with this team on launching our very first C-level focused podcast/video series for our strategic markets across EMEA (and beyond). The entire team at Rubrik is very impressed with your always-on-top-of-it-all approach, your excellent project management skills, and your clear communication on what is needed, when, and by whom. It has made what could have been a chaotic process very easy and relaxed to work with. Thank you for jumping through all the hoops we laid out for us all, and thank you for always showing up with a tremendous positive can-do attitude. I'd recommend you anywhere and would gladly work with you all again.”
Louise Radoor Larsen
International Campaign Manager at Rubrik, Inc.
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This is just one example of the success we’ve achieved for clients. Here is the floor.
Every Fame show carries the same guarantee: 10% growth, every month. Drag it out.
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Month 9: 2,358 downloads/mo
Pure arithmetic on the guaranteed 10% monthly growth, from a nominal 1,000-download first month - not a client’s data. The guarantee is the floor; the case studies above are what clients actually did.
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