Key Takeaways
- The relevance of a podcast can be quickly determined by searching the names of previous guests or companies they have featured, which are often indicators of the podcast's focus and industry.
- This strategy can be applied to both large and small podcasts, as long as they are relevant to your industry or area of interest.
- By focusing on the companies or executives that a podcast has featured, you can increase the chances of finding a podcast that is relevant to your business or profession.
Need to find relevant podcasts in your industry?
Search the previous guests. 🤔
It doesn’t matter so much whether the podcast is huge or small.
What matters is that it’s relevant to you and your industry.
To quickly identify that the podcast is right for you, go through the last episodes to see if you recognize some of the previous guests.
Or the companies.
👇 Here’s an example:
If you’re selling a sales technology software to B2B companies, look for the names you recognize.
Hubspot.
Gong.
Apollo.
Lemlist.
And others…
If you discover that a few of these relevant companies or their executives got featured recently, there’s a big chance that this show will be relevant for you too.
Relevancy matters.
Focus on that.
