Podcast Marketing Strategy: 8 Pillars Of Podcast Promotion

Why Most Podcast Marketing Fails (And How These 8 Pillars Fix It)

Here's an uncomfortable truth: launching a podcast is easy. Building an audience that actually listens? That’s where most shows crash and burn. Too many creators fall into the "post and pray" trap, publishing an episode and just hoping for the best. This almost always leads to crickets.

After working with hundreds of B2B podcasters, we've seen that the gap between a show that drives real business and one that vanishes into the podcasting void isn't luck. It's having a systematic podcast marketing strategy.

The core problem is that many podcasters focus on the wrong things. They get obsessed with perfect audio quality or booking a big-name guest, thinking that great content alone is enough to succeed. But today, great content is just the entry fee, not what sets you apart. If you've ever wondered why your amazing episodes aren't getting any traction, it's worth considering if the interview itself could be better; even the best marketing can't fix a show that isn't engaging. We've seen some common missteps, which you can read about in our guide on the recipe for a boring podcast interview.

The Evolving Landscape of Podcast Discovery

The podcasting world has exploded. It's no longer a small field where any new show can easily find its footing. The sheer amount of content available makes getting discovered organically a huge challenge. This is exactly why a deliberate, multi-channel marketing plan is no longer optional.

The listener base is growing at an incredible rate, with global listeners expected to reach 651.7 million by 2027. In the US alone, 55% of the population over 12 listened to podcasts monthly in 2025—a massive leap from just 9% back in 2008. While this growth means a huge, engaged audience is out there waiting, it also means the competition for their ears is more intense than ever. You can dig deeper into these numbers and what they mean by reviewing the latest podcast statistics. A successful strategy today is about building a system that actively finds new listeners and turns them into loyal subscribers.

Building a System for Compound Growth

This is where our eight pillars come into play. These aren't just theories; they are the battle-tested strategies we use every single day to build audiences for our B2B clients. They work because they are all connected, creating a flywheel effect where each pillar strengthens the others.

This system is designed to turn your podcast from a simple piece of content into a powerful business asset that builds brand recognition and generates a qualified pipeline. In the following sections, we’ll break down each of these eight pillars. We'll cover everything from turning your episodes into SEO powerhouses to activating guests, building strategic partnerships, and using targeted outreach. By putting this framework into action, you'll move beyond just making a podcast and start building a marketing engine that delivers real, compound growth for your business.

Pillar 1: Mastering SEO Across Video, Audio, And Written Content

Most podcasters treat search engine optimization as an afterthought, if they think about it at all. This oversight costs them thousands of potential listeners every month. A core part of a strong podcast marketing strategy is seeing your episodes as goldmines of searchable content—but only if you optimize them correctly across all three formats: audio, video, and written text.

This multi-format approach is critical because your audience isn’t just looking for you in one place. They’re searching on Google, but they’re also searching directly within podcast directories like Apple Podcasts and Spotify, and increasingly, on YouTube. To capture this traffic, you need to start thinking like a search engine.

Unlocking Discoverability in Podcast Apps

Let's start with the low-hanging fruit: your podcast's home base. Your show’s name and description in podcast apps are prime real estate. Instead of a generic description, think about the core problems you solve for your B2B audience. A show called "The SaaS Growth Show" is good, but one that includes keywords like "helping B2B SaaS founders with lead generation, churn reduction, and ARR growth" is far better.

The same logic applies to individual episode titles. Craft them to be compelling for people while also signaling relevance to algorithms. Instead of "Episode 54 with Jane Doe," try "Jane Doe on Scaling a B2B Sales Team from $1M to $10M." This title immediately communicates value and targets a specific search query. We've seen shows double their directory traffic just by systematically optimizing their titles and descriptions. To explore this topic further, you can find a deep dive in our complete guide to podcast SEO.

The Inbound Engine: Turning Episodes into Blog Posts

Now for the real magic. While directory optimization is important, the biggest long-term win comes from creating comprehensive, SEO-optimized blog posts for every single episode. This is our "sneaky but effective" strategy for capturing inbound traffic 24/7.

Here’s why it works so well: a simple transcript is not enough. A well-structured blog post allows you to:

• Target long-tail keywords that your ideal listeners are searching for on Google.
• Embed the video or audio player directly on the page, increasing time-on-site and listen-through rates.
• Add visuals, pull quotes, and key takeaways to make the content more engaging and shareable.
• Include internal links to other relevant content on your site, boosting your overall domain authority.

This turns your podcast from a fleeting audio file into a durable content asset that continuously attracts new, qualified listeners through organic search.

Don't Forget Video's SEO Power

Finally, never underestimate YouTube's role as the world's second-largest search engine. Uploading a video version of your podcast isn't just about repurposing content; it’s about tapping into a massive discovery platform. Optimize your YouTube title, description, and tags with the same keyword focus you used for your blog post.

To help you keep track of all these moving parts, here’s a quick checklist for optimizing each episode.

ElementPlatformBest PracticeImpact LevelEpisode TitlePodcast Apps, YouTube, BlogInclude guest name, topic, and primary keyword. Ex: "Scaling to $10M with Jane Doe."HighShow/Episode DescriptionPodcast Apps, YouTube, BlogWeave in 3-5 relevant keywords naturally. Detail the key problems solved in the episode.HighShow Notes / Blog PostYour WebsiteCreate a 1,000+ word article with headings, images, and internal links. Embed the player.HighVideo Chapters/TimestampsYouTubeCreate searchable timestamps for key topics discussed. Ex: "(05:15) First Marketing Hire".MediumTags / KeywordsYouTube, Podcast HostUse a mix of broad (e.g., "B2B Marketing") and specific (e.g., "SaaS lead generation") tags.MediumCustom ThumbnailYouTube, Social MediaDesign a compelling, branded thumbnail that includes the episode title or guest's face.Medium

This table shows how each element plays a role across different platforms. The goal isn't just to publish but to make your content discoverable everywhere your audience might be looking.

A key part of this is adding searchable timestamps (chapters) in your YouTube description. This helps viewers jump to specific topics, which significantly improves user experience and is favored by the YouTube algorithm. By treating video, audio, and written content as three interconnected parts of one cohesive SEO strategy, you build a powerful system for discovery that works for you long after an episode is published.

Pillar 2: Transforming Episodes Into Social Media Magnets

Recording a powerful hour-long interview is a great start. But the real work in a modern **podcast marketing strategy** kicks off *after* you hit stop on the recorder. Your full episode is packed with dozens of shareable, scroll-stopping moments, but most podcasters only pull one or two, leaving a huge amount of value on the table.

This pillar is all about becoming a content extraction machine. It's about systematically finding the most insightful, valuable, and engaging segments and strategically repurposing them across social media. The goal isn't just to post; it’s to create a constant stream of micro-content that drives new listeners back to your full episodes. Think of it like a movie trailer: you’re not giving away the whole story, just the most exciting parts that make people want to see the entire film.

Identifying Your Golden Clips

Before you can create any content, you need to know what to look for. Not all clips are created equal. As you review your episode in post-production, keep an ear out for these kinds of moments:

• Actionable Advice: A guest gives a clear, concise tip that your audience can put into practice right away.
• Contrarian Takes: A strong, defensible opinion that challenges the conventional wisdom in your industry.
• "Aha!" Moments: A simple analogy or explanation that makes a complex topic suddenly click.
• Compelling Stories: A short, personal anecdote that perfectly illustrates a key point.

These are your "golden clips." From every single episode, aim to identify between 5-10 of these 30-to-60-second segments. This simple habit builds a backlog of high-quality social content that can fuel your channels for weeks.

Tailoring Content for Each Platform

Once you have your clips, you need to package them for the right platform. A one-size-fits-all approach is a recipe for wasted effort. Each social network has its own audience and algorithm preferences. To truly turn your episodes into social media magnets, implementing a thoughtful social media growth strategy is non-negotiable.

Here’s a breakdown of how we approach it for our B2B clients:

• LinkedIn: This is the home for professional insights. Use video clips that feature strong, data-backed arguments or strategic advice. Always pair the video with a text post that expands on the idea, asks a thought-provoking question, and tags the guest and their company to tap into their professional networks.
• Instagram Reels & TikTok: These platforms are all about fast-paced, visually engaging content. Use dynamic captions (the kind that appear word-by-word) to grab attention, even when the sound is off. Focus on clips with high energy, surprising stats, or a punchy takeaway. These are discovery engines, so the goal is broad appeal.
• YouTube Shorts: Similar to Reels and TikTok, Shorts thrive on brevity and impact. They also act as a fantastic gateway to your full-length video episodes on YouTube. A compelling Short can lead a viewer directly to the full conversation, making it a powerful tool for turning casual scrollers into engaged subscribers.

Beyond the Video Snippet

While video clips are the cornerstone of this pillar, they aren't the only asset you should be creating. To build a genuine community around your show, you need to diversify your content mix.

Turn key insights into quotable graphics. These are simple to create, highly shareable, and work wonders when you tag your guest. You can also create text-based posts that summarize the top 3-5 takeaways from the episode, making it easy for busy professionals to absorb the key lessons. And don't forget about behind-the-scenes content; a simple photo from the recording session adds a human touch and builds a stronger connection with your audience.

By building this systematic process, you'll stop thinking of social media as a chore. Instead, you'll see it for what it is: a powerful, interconnected part of your podcast growth engine. You’re not just promoting an episode; you're multiplying its reach and impact exponentially without spending a dime on ads.

Pillar 3: Converting Guests Into Your Biggest Marketing Partners

Your podcast guests are sitting on perfectly aligned audiences, yet most B2B hosts struggle to get even half of them to share their episode. This is a massive missed opportunity in any podcast marketing strategy. The secret isn't just asking them to share; it's about making the entire experience so valuable and effortless that they want to. This whole process kicks off way before you ever hit record.

The psychology here is pretty simple: people are more likely to promote something that makes them look good and doesn't require a ton of effort. That means the responsibility is on you, the host, to engineer an experience designed for maximum shareability.

Setting the Stage Before You Record

The promotional groundwork actually begins the moment you book a guest. When you send that confirmation, don't just drop a calendar invite and call it a day. Add a line that frames the collaboration and sets expectations.

Something like: "We're excited to create an amazing episode together and will provide you with a full suite of custom assets to make sharing with your network as easy as possible."

This simple sentence does two powerful things:

• It positions the interview as a joint marketing effort right from the start.
• It promises them extra value beyond the interview itself, getting them more invested in the final product.

By planting this seed early, you change the dynamic from a standard interview into a co-marketing project. The eventual "ask" to share the episode then feels like a natural next step, not a last-minute chore.

Creating Effortless 'Shareability Assets'

After the recording session, your mission is to remove every single piece of friction that could stop your guest from sharing. Sending a link with a "hope you'll share!" message is a recipe for disappointment. Instead, you need to deliver a complete "shareability package" with a variety of ready-to-post assets.

Here’s what that looks like in practice:

• Custom Graphics: Design 3-4 professional graphics with a powerful quote from your guest, their headshot, and your show's branding. Make sure to create versions for different platforms like LinkedIn, X (formerly Twitter), and Instagram Stories.
• Audiograms & Video Clips: Pull out 2-3 of their best 30-60 second soundbites and turn them into captioned video clips. These are social media gold and are incredibly engaging on feeds.
• Pre-written Copy: Draft a few social media posts they can copy, paste, and tweak. I usually write one for LinkedIn that focuses on a key business insight and a more conversational one for X. This step alone can triple your share rate.

The follow-up sequence is just as important. Send this package about a week before the episode goes live. This gives their marketing team a heads-up and time to schedule the posts. Then, send a quick reminder on launch day with all the direct links. This prepared, thoughtful approach shows you value their time and makes it almost impossible for them to say no.

The Win-Win: Co-Branded Content and Backlinks

One of the most effective, yet surprisingly rare, tactics is creating co-branded content. Offer to write a unique 800-word article for their company blog that dives deeper into a key topic from the episode.

This article will naturally include an embedded player for the podcast and a backlink to the full episode on your website. It's a huge win for everyone. They get high-quality, relevant content for their audience, and you get a powerful backlink and referral traffic from a source you know is full of potential listeners.

This whole pillar is about shifting your mindset from a one-time interview to a real marketing partnership. When guests see you as a promotion partner, they're not just more likely to share; they're more likely to become long-term advocates for your show and refer other fantastic guests. By the way, if you're looking to be a guest yourself, we have a helpful guide on 4 ways to get invited onto podcasts.

This multi-pronged approach helps you tap into highly relevant audiences. Many guests will share your content with their followers, who are often affluent professionals—a high-value demographic. You can discover more about key podcast listener demographics and their behaviors to fine-tune your targeting even further.

Pillar 4: Building Strategic Partnerships and Community Presence

Sometimes the fastest path to growing your audience isn't just about creating more of your own content. It’s about getting in front of audiences that other creators have already built and earned the trust of. A key part of any solid podcast marketing strategy is building real relationships with podcasters, newsletter writers, and community leaders who serve the same B2B listeners you're trying to reach.

This is all about playing the long game. We're talking about building authentic connections that lead to serious audience growth and establish your credibility in the industry. This isn't a one-way street where you just ask for favors; it's about finding opportunities where everyone wins.

Finding and Pitching the Right Partners

First things first, you need to find shows with real audience overlap. You can use tools like SparkToro or even just do some old-fashioned snooping in the "Listeners Also Subscribed To" section on Apple Podcasts. This will give you a good idea of what your target listeners are already enjoying. Don't get hung up on massive download numbers; audience fit is what truly matters. A smaller, niche podcast with a super-engaged audience of your ideal customers is way more valuable than a huge show with a broad, unfocused listenership.

Once you have a list of potential partners, you need to craft a pitch that’s all about them, not you. A huge mistake I see people make is sending a cold email that immediately asks for a shout-out. Instead, try a "value-first" approach.

For instance, you could propose an "episode swap." This is a classic win-win where you appear as a guest expert on their show, and you have their host on yours. Both of you get fresh content and exposure to a new, highly relevant audience. When you make the pitch, mention a few specific episodes of their show you genuinely liked and suggest a concrete, valuable topic you could cover for their listeners.

Becoming a Sought-After Guest

Guesting on other podcasts is one of the highest-impact activities you can do for your show's growth. But to get a "yes" from busy hosts, your pitch needs to look professional. This means putting together a one-page media kit. It’s not as complicated as it sounds. Just include:

• Your headshot and a short, compelling bio.
• Key stats about your podcast (audience demographics, download numbers if they’re impressive).
• A list of 3-5 specific, interesting topics you can speak on with authority.
• Links to 2-3 previous guest appearances so they can hear what you sound like.

This simple document signals that you're a pro who gets what hosts need, which will seriously boost your chances of getting booked.

Securing Placements in "Best Of" Lists

Getting your podcast featured in "top podcasts for [your niche]" articles can send a flood of new, qualified listeners your way. You can find these lists with simple Google searches like "best B2B marketing podcasts."

When you find one, reach out to the author or publication with a friendly, low-pressure email. Let them know you appreciated their list, introduce your show, and briefly explain why it would be a great addition for their readers. The goal is to position your show for inclusion by clearly spelling out its unique value for that specific audience.

Finally, make time for genuine community participation. Join the Slack groups, subreddits, or LinkedIn groups where your ideal listeners spend their time. Don't just show up and drop links to your podcast—that's a fast pass to getting booted. Instead, answer questions, offer real help, and share your expertise. When the moment feels right and your podcast is directly relevant to a conversation, you can mention it naturally. This builds trust and positions your show as a valuable resource, not just another piece of marketing.

Pillars 5 & 6: Strategic Paid Promotion That Actually Delivers ROI

Once your organic channels are humming along nicely, it might be time to pour some fuel on the fire. This is where a lot of podcasters stumble, throwing money at broad, untargeted ads that bring in vanity metrics but no real, dedicated listeners. A smart paid approach is a crucial part of a complete podcast marketing strategy, but it demands precision and a firm refusal to just "boost a post." These next two pillars show you how to invest your budget wisely.

Pillar 5: Paid Platforms and Niche Influencers

The smartest way to use paid social media isn’t by blasting a new episode out to a cold audience. The real magic happens when you amplify your best-performing organic content. Remember those "golden clips" from Pillar 2? If a specific video snippet is already getting solid organic engagement, that's your green light to put a small budget behind it.

For B2B marketing, LinkedIn is often the best place to start. You can get incredibly specific with your targeting—think job title, company size, and industry—making sure every ad dollar is spent reaching your ideal listener. The trick is to create an ad that doesn't feel like an ad. Your goal isn't a hard sell; it's about offering one valuable insight that sparks enough curiosity for someone to go find the full episode.

Beyond the usual platforms, micro-influencers in your niche can offer incredible returns. We're not talking about celebrity endorsements. Instead, think of respected industry bloggers, newsletter authors, or creators with 5,000 to 20,000 highly engaged followers. These partnerships often deliver much higher engagement for a fraction of the cost because the audience's trust is baked in. A single mention in a niche newsletter can sometimes drive more qualified downloads than a much larger, more expensive social ad campaign.

Pillar 6: Advertising on Other Podcasts

This is probably the most direct way to find new listeners: go where they already are. Advertising on other podcasts puts your show directly into the ears of people who are already in a receptive, audio-first mindset. The secret is to find shows with genuine audience overlap, not just a similar category.

When vetting potential shows, dig deeper than just a simple category match. Use listener survey data or tools that reveal audience overlap to find podcasts your ideal listeners actually subscribe to. Once you've got a shortlist, you have two main ad types to consider:

• Dynamic Ad Insertion (DAI): These are pre-recorded ads that are automatically stitched into a show's back catalog. They are typically more affordable and great for broad reach or for testing out different messages.
• Host-Read Ads: This is when the host of the other podcast reads your ad script in their own voice. While more expensive, host-read ads almost always deliver superior results. The endorsement feels authentic and naturally woven into the show, cutting through the usual "ad-blindness" listeners have.

To give you a clearer picture of how these different paid channels might stack up, let's look at some typical performance metrics.

Paid Promotion ROI Comparison

Performance metrics and cost analysis across different paid promotion channels

ChannelAverage CPMConversion RateBest Use CaseSocial Media Ads (e.g., LinkedIn)$25 - $100Low to ModerateAmplifying top-performing clips to a highly targeted professional audience.Podcast App Ads (e.g., Overcast)$15 - $30ModerateReaching active podcast listeners who are already looking for new shows.Podcast Network (DAI)$18 - $50LowBroad audience reach and brand awareness across a catalog of shows.Direct Podcast Ad (Host-Read)$25 - $100+HighDriving high-intent downloads through a trusted, authentic endorsement.Niche Influencer/NewsletterVaries (often flat fee)HighTapping into a small, highly engaged, and trusting community.

This table shows that while host-read ads and niche influencers can have a higher upfront cost (CPM or flat fee), their conversion rates are often much better because they are built on trust and relevance. The key is to match the channel to your specific goal, whether it's broad awareness or targeted listener acquisition.

No matter which paid channels you test, start small. Negotiate a deal for just a few episodes on one or two carefully chosen shows. Meticulously track your downloads and listener growth during the campaign. If you want more tips, you can explore our complete guide on how to promote a podcast. The rule with any paid promotion is simple: measure everything, scale what works, and cut what doesn't.

Pillars 7 & 8: Email Outreach And Leveraging Existing Assets

Once you've laid the groundwork with solid content and smart partnerships, it's time to get your podcast in front of the right people directly. The final two pillars of your podcast marketing strategy are all about proactive promotion: precision-targeted cold email and making the most of the audience you already have.

Pillar 7: Precision-Targeted Cold Email

The phrase "cold email" probably makes you think of generic, spammy messages landing in your junk folder. But when you do it right for podcast promotion, it's more like a surgical tool for growth. This isn't about buying a massive list and hitting "send." It's about carefully building a small, curated list of your ideal listeners and sending them a hook they can't ignore.

First, you need to know exactly who you're trying to reach. For B2B podcasts, this usually means zeroing in on a specific job title, industry, or even company size. You can build this list by doing some detective work on platforms like LinkedIn Sales Navigator, sifting through industry directories, or seeing who follows the key influencers in your niche.

The magic is in the subject line and the email copy. It needs to be hyper-relevant. For instance, if you've just published an episode about boosting sales team efficiency, your outreach might look something like this:

• Subject: Quick thought on sales efficiency for [Company Name]
• Email Body: Keep the email short and sweet. Acknowledge their role ("As a VP of Sales...") and connect a specific insight from your episode to a problem they're likely dealing with. Don't ask them to "subscribe." Instead, offer a single, valuable nugget and a direct link to that one episode. The goal is to earn a single listen, not an immediate subscription.

This method shows you respect their time and positions your podcast as a genuine resource, turning a cold outreach into a much warmer introduction.

Pillar 8: Tapping Into Your Existing Assets

This final pillar is often forgotten, but it has the highest potential for growth for any B2B brand. You're already sitting on "permission assets"—audiences that have given you the green light to contact them. This includes your company's email list, your current customer base, and your social media followers. These people already have a relationship with your brand, making them the perfect pre-qualified audience for your podcast.

Here are a few simple ways to weave your podcast into these channels without being pushy:

• Newsletter Integration: Instead of just dropping a link, pull out a key quote or takeaway from the latest episode and feature it in your company newsletter. Add a clear call-to-action inviting them to listen to the full discussion.
• Customer-Exclusive Content: Make your customers feel special. Give them early access to new episodes or create some bonus content just for them. This not only strengthens the relationship but can also turn them into your biggest advocates.
• Onboarding and Sales Nurturing: Use relevant podcast episodes as educational touchpoints in your customer onboarding or sales sequences. An episode that tackles a common industry hurdle can be a powerful way to add value.

Understanding global listening habits is also key, especially for B2B companies with an international reach. A 2025 YouGov report revealed that while 41% of consumers globally listen for at least an hour a week, this figure varies significantly by region. For instance, engagement in the Asia-Pacific region is soaring, with 59% of Indonesian consumers tuning in for an hour or more each week. Knowing these nuances helps you focus your marketing efforts where they'll have the most impact. You can dive into more details about where global podcast listeners are most engaged.

By combining direct email with systematic promotion to your existing network, you create a self-sustaining marketing flywheel. This ensures every episode reaches new prospects while also strengthening the bond with your current audience. And of course, every episode you create becomes more fuel for your content engine. Check out our guide on how to turn your podcast into more content to keep that cycle spinning.

Your 90-Day Implementation Roadmap

Knowing the eight pillars is one thing, but actually putting them into action without overwhelming your team is a completely different challenge. A great podcast marketing strategy isn't about trying to boil the ocean; it’s about building momentum with a structured, phased approach. Here’s a practical 90-day roadmap we’ve seen work wonders for B2B teams looking to build a powerful promotion engine from the ground up.

Phase 1 (Days 1-30): Building Your Foundational Flywheel

The first 30 days are all about setting up the high-impact, low-effort systems that will pay dividends for months and years to come. Your entire focus should be on just two pillars: SEO (Pillar 1) and Guest Leverage (Pillar 3). We start with these because they create durable assets that keep working for you long after you’ve hit publish.

For every single episode you release this month, make it a non-negotiable to create a detailed, SEO-optimized blog post on your website. At the same time, build a simple but effective “shareability package” for each guest. This should include pre-written social posts and custom graphics, making it incredibly easy for them to share the episode with their network. The goal is to remove all friction.

Your 30-Day Goal: Systematize the creation of one blog post per episode and hit a 50% or higher guest share rate.

Phase 2 (Days 31-60): Expanding Your Organic Reach

Now that your foundation is solid, it’s time to amplify your content. In this phase, you’ll add Organic Social (Pillar 2) and Strategic Partnerships (Pillar 4) to your routine. With your SEO engine running, you already have a library of content ready to be repurposed. Start by identifying and creating 3-5 "golden clips" from each new episode to share across LinkedIn and other relevant platforms.

At the same time, kick off your partnership outreach. Identify 10-15 podcasts that have a clear audience overlap with yours and start building relationships. The objective here isn't just a one-off guest spot, but to foster genuine connections that could lead to episode swaps and other collaborations down the road.

Your 60-Day Goal: Establish a consistent social media publishing rhythm and secure your very first guest appearance on another podcast.

Phase 3 (Days 61-90): Scaling and Direct Outreach

With a solid organic system now driving steady growth, you can begin to scale your efforts with more direct tactics. This phase introduces Paid Promotion (Pillars 5 & 6) and Advanced Outreach (Pillar 7). Don't go all-in on paid ads just yet; start small. Take your top-performing organic social clip from the previous phase and put a small, highly targeted budget behind it on LinkedIn.

This is also the perfect time to experiment with targeted cold email. Build a small, carefully curated list of 50 ideal listeners and write personalized emails that point them to a specific, highly relevant episode. A structured plan is vital for any marketing push. For inspiration, you can look at how others map out campaigns, like this 3-month success plan on Pinterest, to see how methodical planning makes a difference.

Your 90-Day Goal: Successfully run one small paid campaign with clear, measurable results and book two qualified meetings or demos that you can trace back to your cold email outreach.

This 90-day roadmap breaks a complex strategy into manageable sprints. By focusing on a few key pillars at a time, you build a sustainable system that creates compounding audience growth without burning out your team.

At Fame, we live and breathe this B2B podcasting process. We help companies turn their expertise into a pipeline-driving machine, handling everything from production to promotion so you can focus on what you do best. If you’re ready to build a podcast that delivers real business results, learn more about how we do it at Fame.