How is an Authority Builder different from a Pipeline Builder?

A Pipeline Builder is aimed at a list of accounts, and the guests are the point. An Authority Builder is aimed at a category, and the host's voice is the point. Plenty of shows lean one way and borrow from the other.

Does the host need to be well known already?

No. They need a clear point of view and the willingness to hold it. Fame helps shape the positioning, the brand and the structure of the show, and coaches hosts as they go.

How long does authority take to build?

It compounds, so it is slow at first. Fame guarantees 10% average monthly growth in downloads over your first six months, or month seven is free.

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The Authority Builder: a podcast that makes you the name in your category

An Authority Builder is a thought-leadership podcast with one recognisable voice at the centre. Its job is to make your point of view the one people in your category already know.

What an Authority Builder is

The show is anchored by a host with a clear stance, and every episode adds evidence for it: guests who test the idea, stories that show it working, and a steady rhythm that keeps your name in front of people between sales conversations.

Over time the show becomes the thing buyers point to when they explain why they trust you. It is slower than a guest-led show aimed at specific accounts, and it lasts longer.

Who it suits

It suits founders and executives who have something to say, in a category that is still forming or crowded enough that being the clearest voice is an advantage. It fits companies with a long consideration period, where reputation does a lot of the selling before anyone speaks to sales, and specialists who sell to technical or sceptical buyers, who reward depth over polish.

If nobody on your team has a point of view yet, find it before you start recording. A show without one sounds like everyone else's.

What it takes to run

An Authority Builder needs a voice more than it needs a big team.

The host. One person people will recognise, ideally the founder or a senior expert, who is willing to take a position. Zenoti's Growth Diaries is anchored by its founder and CEO, Sudheer Koneru.
Their time. About an hour per episode, recorded in batches. The positioning and point of view are worked out in the first two weeks, before anything is recorded.
The budget. Fame's plans start from $2,750 a month. Authority builds with consistency, so a steady monthly rhythm matters more than a big launch; see our pricing page.

A real example: Zenoti

Zenoti, which makes cloud software for the beauty, wellness and fitness industries, wanted Growth Diaries to support long-term brand equity and position it as a thought leader. Fame refreshed the show's look and feel and put paid and organic promotion behind it.

Subscribers across all directories grew from 19K to 265K+, growth of 1,260%+, and the show reached 9.3M views on YouTube. After the first six-month engagement, Zenoti chose to extend its partnership with Fame.

Read the Zenoti case study

Questions about this show type

A Pipeline Builder is aimed at a list of accounts, and the guests are the point. An Authority Builder is aimed at a category, and the host's voice is the point. Plenty of shows lean one way and borrow from the other.

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