Question 1

Why should we work with you over someone else?

Accepted Answer

We are the largest producer of B2B podcasts in the world (over 100 shows at any one time). This allows us to rapidly iterate new guest outreach, production and promotion strategies, bringing you better results, faster.
Fame is also the only podcast agency (that we know of!) that is accountable for 10% month-on-month download growth of all client shows.
In fact, we are so confident in our ability to deliver growth, that if we don’t hit an average of 10% monthly download growth over the first six months, you get the seventh month free. 📈

Question 2

What does a podcast agency do?

Accepted Answer

Great question - in short, we believe that a podcast agency is responsible for starting and growing a podcast for their client. In most cases the client will host the podcast, with the agency doing everything else in the background: defining strategy, production, design, finding guests, editing and promoting the podcast.

Question 3

How do you work with clients?

Accepted Answer

By doing all the work 🤓 We believe that if Fame can take on the majority of the work for a podcast, this is good in two ways: First, it saves you (the client) time, and therefore allows you to be strategic about the podcast and all of the other projects you are responsible for. Second, it allows us to be accountable for the results, we set a 10% month on month download goal for all client shows and we have been known to put our own ad budget behind client shows in order to ensure we hit this goal.

Question 4

Who will host the podcast?

Accepted Answer

This will be someone from your (the client's) business, as we want to make someone from your business famous, not us. It is typically someone with subject matter expertise and solid soft skills, this could be a founder/CEO, head of marketing, head of customer service or someone from the sales team. Don't worry, we teach the host everything they need to know to perform awesome podcast interviews... Our founder Tom, recently released a private podcast sharing how to do exactly that.

Question 5

How many podcasts does Fame run?

Accepted Answer

We are currently producing and growing approximately 100 client podcasts and this increases by roughly 5-7 podcasts per month.

Question 6

How will I get an ROI?

Accepted Answer

When most people start a podcast, they look to generate an ROI by engaging and influencing listeners. This is great, and it works. But actually, in the short term, we have found that you are more likely to generate an ROI from your podcast through building relationships with guests. If you choose to bring guests onto your podcast that you could work with, you will find that partnerships will be formed and/or deals will be closed. If we can prove that short-term ROI can be generated on the guest side, then we can continue to invest in building out the show and growing the audience which will result in ROI being generated from listeners, which we typically track through self-reported attribution (SRA) on our client's main call to action.

Question 7

How will I/my business get famous?

Accepted Answer

People get famous by creating really good content within a niche and then being seen around other famous people in that niche. Taylor Swift first did this in country music and now pop. We create consistently great content over an extended period of time (your podcast), and we ensure you are seen around other famous people in your niche (your guests). This is the way anyone ever has become famous. This is exactly what we do for you with our B2B podcast process...

Question 8

How will we work together?

Accepted Answer

Pre-launch, we will meet weekly to strategise on the concept, positioning, production and design of the show. We aim to launch in weeks four to six, then we will switch to bi-weekly meetings where we will report back on guests, progress and the 7 different metrics we are accountable for growing.

Question 9

Who will I work with?

Accepted Answer

Up to our first ten clients... our founder Tom Hunt was the "account manager". Now this isn't possible so we have hired more account management legends that will be responsible for the success of your podcast. Each client has a dedicated account manager and project manager. The account manager is responsible for the success of your podcast and your happiness, and the project manager works behind the scenes to ensure everything happens on time. Each client will also interface with an account director and the head of account management.

Question 10

How much does it cost?

Accepted Answer

We charge a monthly subscription between $2,500 and $5,000 depending on the number of podcast episodes released per month (this typically ranges from two to four) and the activities we are responsible for.

Question 11

Where are you based?

Accepted Answer

We are fully remote but most of our team members are based in London, the rest of the United Kingdom, the United States, Canada & Australia. The majority of our clients are based in the US, with the rest in the UK, Europe and a couple in Asia 🌎 😍

Question 12

How do you promote podcasts?

Accepted Answer

We have spent years honing our podcast promotion process, we like to call it the 7 Pillars of Podcast Promotion: 👉 Pillar 1: Video/Audio/Written SEO 👉 Pillar 2: Content Syndication 👉 Pillar 3: Guest Sharing 👉 Pillar 4: Partnerships/Communities 👉 Pillar 5: Paid Platforms 👉 Pillar 6: Paid Podcasts 👉 Pillar 7: Cold Email

Question 13

Do you do video?

Accepted Answer

Yes, we typically see a podcast that records and releases video experiences a 10-20% increase in downloads (we count views as downloads!) and subscribers... and therefore have concluded that it is worth the extra effort to record and produce video content in order for your show to grow faster 📈

Question 14

How long does it take to launch?

Accepted Answer

4-6 weeks. If you have nothing... e.g. no idea for the show, then this will be closer to 6 weeks. If you have a name and theme prepped, then it will be closer to 4. Booking the first guests is often a cause of delay, and therefore we like to rely on guests within our or your network for the first ones.

Question 15

Do you find guests? If yes, then how?

Accepted Answer

Yes. Finding great guests is crucial for the growth (and profitability) of a podcast. We support 60-70% of clients with guest sourcing. We can either do this by acting as the host, through their Linkedin profile... or by email and other methods as Fame "the podcast producer".

Question 16

Do you train our host?

Accepted Answer

YES! Retention is the foundation of growth... and the best way to retain listeners is by creating better audio content and a crucial factor of podcast quality is the ability of the host. So if we are responsible for growing your show (which we will be!) then it is within our interest to improve your host ;)

Welcome Lower Street Friend!

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Frequently Asked Questions

B2B Podcasting Done Right