✅ We build our own, custom software: bCast & Abney. ❌ They use white-labelled solutions or other providers.
✅ We've sculpted our demand generation process over multiple years. ❌ They don't have one.
✅ We only do B2B marketing and demand generation. ❌ They do a big list of things.
✅ We're marketers that execute. ❌ They're marketers that strategise.
✅ We make you more money. ❌ They try to win writing awards.
✅ We focus on getting you results. ❌ They go to B2B trade shows.
A growth-focused team of global demand generation ninjas. We...
Are the largest producer of B2B podcasts and newsletters in the world (over 100 at any one time)
Live and breathe B2B marketing, demand generation, demand creation, building pipeline... you get the picture 📸
Rapidly iterate new guest outreach, production and promotion strategies, bringing you better results, faster
Are collectively responsible for millions of podcast downloads and email subscribers
Love this stuff so much that we built our own software: Abney and bCast
We work with Tom Hunt and his team at Fame - highly recommend. David Spinks Founder of CMX
What do you mean by "demand generation"?
We define "demand generation" as the process of educating a specific group of people about the problem that a product or service solves.
Doing so, builds liking and trust... so that when this person decides to solve the problem, they will come to the people that helped educate them about it.
How will I get an ROI?
In the short term, we will build relationships with people that could become customers/partners as we create the content within the different campaigns. Over the long term, we are building an audience of people that know, like and trust you... so when their buying window comes around, they come inbound to you (instead of your competitors).
How will I/my business get famous?
People get famous by creating really good content within a niche and then being seen around other famous people in that niche. Taylor Swift first did this in country and now pop music.
We create consistently great content over an extended period of time (your email newsletter), and we ensure you are seen around other famous people in your niche (your guests). This is the way anyone ever has become famous.
This is exactly what we do for you with our demand generation process...
How will we work together?
Pre-launch, we will meet weekly to strategise on the concept, positioning, production and design of the campaigns. We aim to launch in weeks four to six, then we will switch to bi-weekly meetings where we will report back on progress and the 7 different metrics we are accountable for growing.
Who will I work with?
Up to our first ten clients... our founder Tom Hunt was the "account manager". Now this isn't possible so we have hired multiple more account management legends that will be responsible for the success of your email newsletter.
Each client has a dedicated account manager and project manager. The account manager is responsible for the success of your campaigns and your happiness, and the project manager works behind the scenes to ensure everything happens on time.
Each client will also interface with an account director and the head of account management.
How much does it cost?
We charge a monthly subscription between $4,000 and $10,000 depending on the number of campaigns we are implementing at any one time.
The majority of our clients are based in the US, with the rest in the UK, Europe and a couple in Asia 🌎 😍
How long does it take to launch?
If you have nothing... then this will be closer to 6 weeks. If you have some controversial opinions ready, then it will be closer to 4.
Demand Gen Done Right
If you have a B2B business and want to generate more qualified pipeline whilst becoming famous in a specific niche... then we strongly suggest that you click the button to the right, enter your details, and we'll get back to you with a proposal in a few hours.