Question 1

What do you mean by "demand generation"?

Accepted Answer

We define "demand generation" as the process of educating a specific group of people about the problem that a product or service solves.
Doing so, builds liking and trust... so that when this person decides to solve the problem, they will come to the people that helped educate them about it.

Question 2

How will I get an ROI?

Accepted Answer

In the short term, we will build relationships with people that could become customers/partners as we create the content within the different campaigns. Over the long term, we are building an audience of people that know, like and trust you... so when their buying window comes around, they come inbound to you (instead of your competitors).

Question 3

How will I/my business get famous?

Accepted Answer

People get famous by creating really good content within a niche and then being seen around other famous people in that niche. Taylor Swift first did this in country and now pop music. We create consistently great content over an extended period of time (your email newsletter), and we ensure you are seen around other famous people in your niche (your guests). This is the way anyone ever has become famous. This is exactly what we do for you with our demand generation process...

Question 4

How will we work together?

Accepted Answer

Pre-launch, we will meet weekly to strategise on the concept, positioning, production and design of the campaigns. We aim to launch in weeks four to six, then we will switch to bi-weekly meetings where we will report back on progress and the 7 different metrics we are accountable for growing.

Question 5

Who will I work with?

Accepted Answer

Up to our first ten clients... our founder Tom Hunt was the "account manager". Now this isn't possible so we have hired multiple more account management legends that will be responsible for the success of your email newsletter. Each client has a dedicated account manager and project manager. The account manager is responsible for the success of your campaigns and your happiness, and the project manager works behind the scenes to ensure everything happens on time. Each client will also interface with an account director and the head of account management.

Question 6

How much does it cost?

Accepted Answer

We charge a monthly subscription between $4,000 and $10,000 depending on the number of campaigns we are implementing at any one time.

Question 7

Where are you based?

Accepted Answer

We are fully remote but most of our team members are based in London, the rest of the United Kingdom, the United States, Canada & Australia. The majority of our clients are based in the US, with the rest in the UK, Europe and a couple in Asia 🌎 😍

Question 8

How long does it take to launch?

Accepted Answer

4-6 weeks.If you have nothing... then this will be closer to 6 weeks. If you have some controversial opinions ready, then it will be closer to 4.

The Content-First Demand Generation Agency

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