Winning In Pharma with Evermed

Bozidar and the Evermed team were looking to grow their authority in the world of pharma marketing to accelerate growth of their video hub for HCPs (Healthcare Professionals). Evermed's platform gives pharmaceutical companies a way to put educational video content directly in front of the specialists prescribing their products, and a podcast was the format Bozidar chose to build the company's own reputation as a voice in that world - ahead of any single drug or brand.

They came to Fame to help them with the formation of the show concept, sourcing guests, visual/audio design, production and promotion. From the first strategy call, the priority was booking guests who were already respected inside pharma marketing and digital health, so that Evermed would be recognised by association rather than chasing reach for its own sake.

After landing on the concept: Pharma Launch Secrets, the Fame team executed our launch strategy, which catapulted the show into the top 10 of the Life Sciences category in 13 different countries within weeks of launch:

Further promotion, specifically through high-profile guests and engaging LinkedIn posts from podcast host Bozidar enabled the show to rank #2 in Apple Podcasts in the US for the high traffic search term "pharma", bringing Evermed the outcome they were looking for: more exposure in the world of pharmaceutical marketing. Each episode was also cut down into short, guest-tagged clips built specifically for LinkedIn - the platform where pharma marketers and HCPs are most active professionally - so the show's reach extended well past its own listener base and into the feeds of the exact audience Evermed needed to reach:

Two rankings tell the story: a top 10 position in the Life Sciences category across 13 countries, and the #2 spot in the US for the single search term that mattered most to Evermed's growth. For a company competing for attention in an industry as tightly regulated and skeptical of marketing as pharma, that combination of category-wide visibility and keyword-specific ranking is what turned Pharma Launch Secrets from a new show into a genuine authority-building asset.