Elevating CFO Weekly Podcast to New Heights with Fame

Personiv approached Fame after their previous provider struggled to secure enough guests for their podcast, CFO Weekly.

Fame worked to identify the ideal guest profile for the show and began reaching out to those who fit. This quickly resulted in a consistent stream of guests booking interviews on CFO Weekly and even participating in Personiv's CFO Live Leadership in-person events in the US. Impressively, some of these guest relationships have moved into Personiv's sales pipeline!

Since partnering with Fame, CFO Weekly now boasts over 5,000 subscribers across podcast directories and has surpassed 200 published episodes.

Fame’s promotional strategies helped CFO Weekly triple its monthly downloads, resulting in over 200% growth within six months. In addition to guest booking, Fame increased engagement and expanded Personiv’s audience among finance professionals.

By taking the time to understand Personiv’s vision, Fame developed content that resonated with its target audience. As Mimi from Personiv pointed out, this deep understanding of their goals was key to the podcast’s success.

With Fame's expertise and strategic approach, CFO Weekly has not only grown in audience and engagement but also strengthened Personiv’s brand within the finance community. As the podcast continues to thrive, we look forward to building on this success and reaching even greater milestones together.