CFO Weekly Success: One of the Top 3 CFO Podcasts in the US
- Finance & Wealth
- Brand Awareness
- Enterprise
- Existing Podcast
- 850,000+All-time podcast downloads
- 10,000+Subscribers across podcast directories
The Story
Back in 2021, Personiv approached Fame after their previous provider struggled to secure enough guests for their podcast, CFO Weekly.
Fame worked to identify the ideal guest profile for the show and began proactively reaching out to guests who fit this criteria. This quickly resulted in a consistent pipeline of high-quality guests, with interviews being booked up to three months in advance for CFO Weekly. The success of this approach also led to guests participating in Personiv's CFO Live Leadership in-person events across the US.
Since partnering with Fame, CFO Weekly has grown to 10,000+ subscribers across podcast directories and has surpassed 290+ published episodes. The podcast has also reached 850,000 all-time downloads, with a YTD average of 23,000 downloads per month, highlighting its continued growth and strong engagement among its target audience.
Downloads & Total Subscribers by Month
Podcast growth metrics · Sep 2024 - Aug 2026 (downloads and subscribers estimated from Personiv's platform charts; Spotify Followers estimated from CFO Weekly's Spotify for Podcasters follower-growth chart)
- Actual Downloads
- Total Subscribers
- Spotify Followers
View the data as a table
| Month | Actual Downloads | Total Subscribers | Spotify Followers |
|---|---|---|---|
| Sep 2024 | 9,000 | 5,200 | 3,000 |
| Oct 2024 | 9,500 | 5,350 | 3,100 |
| Nov 2024 | 8,800 | 5,500 | 3,220 |
| Dec 2024 | 9,200 | 5,650 | 3,350 |
| Jan 2025 | 11,000 | 5,900 | 3,500 |
| Feb 2025 | 12,500 | 6,150 | 3,650 |
| Mar 2025 | 13,800 | 6,400 | 3,820 |
| Apr 2025 | 15,200 | 6,700 | 4,020 |
| May 2025 | 14,600 | 6,950 | 4,250 |
| Jun 2025 | 16,300 | 7,250 | 4,450 |
| Jul 2025 | 17,800 | 7,550 | 4,650 |
| Aug 2025 | 16,900 | 7,800 | 4,850 |
| Sep 2025 | 19,200 | 8,100 | 5,000 |
| Oct 2025 | 21,500 | 8,400 | 5,100 |
| Nov 2025 | 20,100 | 8,650 | 5,180 |
| Dec 2025 | 18,700 | 8,900 | 5,250 |
| Jan 2026 | 22,400 | 9,150 | 5,320 |
| Feb 2026 | 26,800 | 9,350 | 5,380 |
| Mar 2026 | 24,100 | 9,500 | 5,440 |
| Apr 2026 | 23,600 | 9,650 | 5,490 |
| May 2026 | 21,900 | 9,800 | 5,540 |
| Jun 2026 | 22,700 | 9,900 | 5,580 |
| Jul 2026 | 24,300 | 10,000 | 5,620 |
| Aug 2026 | 23,800 | 10,150 | 5,660 |
Fame's promotional strategies helped CFO Weekly triple its monthly downloads, resulting in more than 200% growth within six months. Beyond increasing listenership, Fame has helped strengthen the podcast's visibility in its target market — CFO Weekly has consistently maintained a strong position in the Management category in the US, ranking among the top 3 CFO podcasts over the past year and reflecting its continued relevance to finance and business professionals.
In addition to podcast production and guest booking, Fame also supports CFO Weekly's content promotion through its newsletter. The newsletter provides another way to bring the show's conversations, insights, and guest expertise to Personiv's target audience. Within the last quarter alone, the CFO Weekly newsletter generated more than 5,000 views and 187 new subscribers, creating an additional channel for Personiv to engage finance and business leaders beyond the podcast itself.
By taking the time to understand Personiv's vision and target audience, Fame has been able to develop and promote content that resonates with the right listeners. As Mimi, VP of Marketing & Communications at Personiv, pointed out, this deep understanding of their goals was key to the podcast's success.
With Fame's expertise and strategic approach, CFO Weekly has grown its audience across every platform. On Apple Podcasts, the show has reached 3.4K followers; on YouTube, its channel has grown to 1,500+ lifetime subscribers; and on Spotify, CFO Weekly has earned 108.6K all-time plays and 5,725 followers.
Listeners have taken notice. As one 5-star Apple Podcasts review puts it: "This podcast has great guests who discuss the critical issues facing modern finance chiefs. I would consider this a 'must listen' for anyone CFO or works closely with CFOs." Another reviewer called it an "'Inside baseball' view of the CFO role", praising its "incredibly diverse array of perspectives and personalities demonstrating there is more than one approach to be a successful finance leader."
As the podcast continues to thrive, we look forward to building on this success and reaching even greater milestones together.
“‘’Working with Alexandra at Fame on the CFO Weekly podcast has been a game-changer for us at Personiv. Their expertise in podcast production, marketing, and audience engagement has elevated our content to new heights. From the seamless coordination of guest interviews to the polished final product, Fame’s team has consistently delivered exceptional quality and professionalism. Their strategic approach to content promotion has significantly increased our listenership and engagement, helping us reach a broader audience of finance professionals. What really sets Fame apart is their genuine commitment to understanding our goals and vision, allowing them to create a podcast that truly resonates with our target audience. We couldn’t be happier with the results and look forward to continuing this successful partnership. If you’re looking to take your podcast to the next level, we highly recommend Fame Agency.’’”
Mimi Torrington
VP of Marketing & Communications
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This is just one example of the success we’ve achieved for clients. Here is the floor.
Every Fame show carries the same guarantee: 10% growth, every month. Drag it out.
Drag to watch it compound
Month 9: 2,358 downloads/mo
Pure arithmetic on the guaranteed 10% monthly growth, from a nominal 1,000-download first month - not a client’s data. The guarantee is the floor; the case studies above are what clients actually did.
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