We define a B2B email newsletter different from anyone else in the sapce.

We define this as a separate media brand from your core brand, that educates and informs your ideal buyers.

If we can achieve this, we can build an engaged audience, and then transfer some of that attention and goodwill over to your core brand.

Sure, Fame is our core brand, SaaS Marketer Weekly is our B2B email newsletter.

The first and most important thing to understand, is that we don't talk about you and your business.

This is a top of the funnel content strategy, at this stage, your ideal buyers don't care about your business.

So we create content and distribute that educates and informs. This is typically an mixture of news and thought leadership.

When most people start a email newsletter, they look to generate an ROI by engaging and influencing readers. This is great, and it works. But actually, in the short term, we have found that you are more likely to generate an ROI from your email newsletter through building relationships with guests. If you choose to bring guests into your email newsletter that you could work with, you will find that partnerships will be formed and/or deals will be closed.

If we can prove that short-term ROI can be generated on the guest side, then we can continue to invest in building out the newsletter and growing the audience which will result in ROI being generated from readers, which we typically track through trackable links to your main call to action.

People get famous by creating really good content within a niche and then being seen around other famous people in that niche. Taylor Swift first did this in country and now pop music.

We create consistently great content over an extended period of time (your email newsletter), and we ensure you are seen around other famous people in your niche (your guests). This is the way anyone ever has become famous.

This is exactly what we do for you with our B2B email newsletter process...

Pre-launch, we will meet weekly to strategise on the concept, positioning, production and design of the email newsletter. We aim to launch in weeks four to six, then we will switch to bi-weekly meetings where we will report back on guests, progress and the 7 different metrics we are accountable for growing.

Up to our first ten clients... our founder Tom Hunt was the "account manager". Now this isn't possible so we have hired multiple more account management legends that will be responsible for the success of your email newsletter.

Each client has a dedicated account manager and project manager. The account manager is responsible for the success of your email newsletter and your happiness, and the project manager works behind the scenes to ensure everything happens on time.

Each client will also interface with an account director and the head of account management.

We charge a monthly subscription between $2,000 and $4,000 depending on the number of email newsletters released per month (this typically ranges from two to four) and the activities we are responsible for.

We are fully remote but most of our team members are based in London, the rest of the United Kingdom, the United States, Canada & Australia.

The majority of our clients are based in the US, with the rest in the UK, Europe and a couple in Asia 🌎 😍

We have spent years honing our email newsletter promotion process, we like to call it the 7 Pillars of Email Newsletter Promotion:

👉 Pillar 1: Video/Audio/Written SEO
👉 Pillar 2: Content Syndication
👉 Pillar 3: Guest Sharing
👉 Pillar 4: Partnerships/Communities
👉 Pillar 5: Paid Platforms
👉 Pillar 6: Paid Newsletters
👉 Pillar 7: Cold Email

4-6 weeks.

If you have nothing... e.g. no idea for the email newsletter, then this will be closer to 6 weeks. If you have a name and theme prepped, then it will be closer to 4.

Yes.

Finding great guests is crucial for the growth (and profitability) of an email newsletter. We support 60-70% of clients with guest sourcing.

We can either do this by reaching out as the "newsletter producer" through email and/or LinkedIn.