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We will review your submission and will be in touch within 24-48 hours with follow up questions or your podcast proposal
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Amazing!
We will review your submission and will be in touch within 24-48 hours with follow up questions or your podcast proposal
Oops! Something went wrong while submitting the form.

The World's Biggest & Best B2B Email Newsletter Agency

We start and grow the world's most profitable B2B email newsletters.

Global & remote

Team members in 13 countries and counting...

Single purpose

We only do two things: B2B podcasts and email newsletters.

B2B growth obsessed

We live and breathe B2B marketing.

B2B

Businesses grown

Why We're Different

βœ… We build our own, custom software: bCast & Abney.
‍
❌ They use white-labelled solutions or other providers.

βœ… We've sculpted our B2B email newsletter process over multiple years.
‍
❌ They don't have one.

βœ… We only do B2B podcasts and email newsletters.
‍
❌ They do a big list of things.

βœ… We're marketers that write.
‍
❌ They're writers that try to market.

βœ… We make you more money.
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❌ They try to win writing awards.

βœ… We focus on getting you results.
‍
❌ They go to B2B trade shows.

Meet

Fame

A growth-focused team of global writing and marketing ninjas. We...

  • Are the largest producer of B2B podcasts and newsletters in the world (over 10 at any one time)
  • Live and breathe B2B marketing, demand generation, demand creation, building pipeline... you get the picture πŸ“Έ
  • Rapidly iterate new guest outreach, production and promotion strategies, bringing you better results, faster
  • Are collectively responsible for millions of podcast downloads and email subscribers
  • Love this stuff so much that we built our own software: Abney and bCast

Client

Testimonials

We work with Tom Hunt and his team at Fame - highly recommend.
David Spinks
Founder of CMX

Frequently

Asked Questions

What do you mean by an "B2B email newsletter"?

We define a B2B email newsletter different from anyone else in the sapce.

We define this as a separate media brand from your core brand, that educates and informs your ideal buyers.

If we can achieve this, we can build an engaged audience, and then transfer some of that attention and goodwill over to your core brand.

Not 100% clear, please share an example?

Sure, Fame is our core brand, SaaS Marketer Weekly is our B2B email newsletter.

What content goes in the newsletter?

The first and most important thing to understand, is that we don't talk about you and your business.

This is a top of the funnel content strategy, at this stage, your ideal buyers don't care about your business.

So we create content and distribute that educates and informs. This is typically an mixture of news and thought leadership.

How will I get an ROI?

When most people start a email newsletter, they look to generate an ROI by engaging and influencing readers. This is great, and it works. But actually, in the short term, we have found that you are more likely to generate an ROI from your email newsletter through building relationships with guests. If you choose to bring guests into your email newsletter that you could work with, you will find that partnerships will be formed and/or deals will be closed.

If we can prove that short-term ROI can be generated on the guest side, then we can continue to invest in building out the newsletter and growing the audience which will result in ROI being generated from readers, which we typically track through trackable links to your main call to action.

How will I/my business get famous?

People get famous by creating really good content within a niche and then being seen around other famous people in that niche. Taylor Swift first did this in country and now pop music.

We create consistently great content over an extended period of time (your email newsletter), and we ensure you are seen around other famous people in your niche (your guests). This is the way anyone ever has become famous.

This is exactly what we do for you with our B2B email newsletter process...

How will we work together?

Pre-launch, we will meet weekly to strategise on the concept, positioning, production and design of the email newsletter. We aim to launch in weeks four to six, then we will switch to bi-weekly meetings where we will report back on guests, progress and the 7 different metrics we are accountable for growing.

Who will I work with?

Up to our first ten clients... our founder Tom Hunt was the "account manager". Now this isn't possible so we have hired multiple more account management legends that will be responsible for the success of your email newsletter.

Each client has a dedicated account manager and project manager. The account manager is responsible for the success of your email newsletter and your happiness, and the project manager works behind the scenes to ensure everything happens on time.

Each client will also interface with an account director and the head of account management.

How much does it cost?

We charge a monthly subscription between $2,000 and $4,000 depending on the number of email newsletters released per month (this typically ranges from two to four) and the activities we are responsible for.

Where are you based?

We are fully remote but most of our team members are based in London, the rest of the United Kingdom, the United States, Canada & Australia.

The majority of our clients are based in the US, with the rest in the UK, Europe and a couple in Asia 🌎 😍

How do you promote thew newsletter?

We have spent years honing our email newsletter promotion process, we like to call it the 7 Pillars of Email Newsletter Promotion:

πŸ‘‰ Pillar 1: Video/Audio/Written SEO
πŸ‘‰ Pillar 2: Content Syndication
πŸ‘‰ Pillar 3: Guest Sharing
πŸ‘‰ Pillar 4: Partnerships/Communities
πŸ‘‰ Pillar 5: Paid Platforms
πŸ‘‰ Pillar 6: Paid Newsletters
πŸ‘‰ Pillar 7: Cold Email

How long does it take to launch?

4-6 weeks.

If you have nothing... e.g. no idea for the email newsletter, then this will be closer to 6 weeks. If you have a name and theme prepped, then it will be closer to 4.

Do you find guests? If yes, then how?

Yes.

Finding great guests is crucial for the growth (and profitability) of an email newsletter. We support 60-70% of clients with guest sourcing.

We can either do this by reaching out as the "newsletter producer" through email and/or LinkedIn.

B2B Podcasting
Done Right

If you have a B2B business and want to generate more qualified pipeline whilst becoming famous in a specific niche... then we strongly suggest that you click the button to the right, enter your details, and we'll get back to you with a proposal in a few hours.