Question 1

What do you mean by a "B2B email newsletter"?

Accepted Answer

We define a B2B email newsletter different from anyone else in the space.
We define this as a separate media brand from your core brand, that educates and informs your ideal buyers.
If we can achieve this, we can build an engaged audience, and then transfer some of that attention and goodwill over to your core brand.

Question 2

Not 100% clear, please share an example?

Accepted Answer

Sure, Fame is our core brand, SaaS Marketer Weekly is our B2B email newsletter. We also work on CXL's Fast Marketing email newsletter.

Question 3

What content goes in the newsletter?

Accepted Answer

The first and most important thing to understand, is that we don't talk about you and your business. This is a top of the funnel content strategy, at this stage, your ideal buyers don't care about your business. So we create content and distribute that educates and informs. This is typically an mixture of news and thought leadership.

Question 4

Do you find guests? If yes, then how?

Accepted Answer

Yes. Finding great guests is crucial for the growth (and profitability) of an email newsletter. We support 60-70% of clients with guest sourcing. We can either do this by reaching out as the "newsletter producer" through email and/or LinkedIn.

Question 5

How will I/my business get famous?

Accepted Answer

People get famous by creating really good content within a niche and then being seen around other famous people in that niche. Taylor Swift first did this in country and now pop music. We create consistently great content over an extended period of time (your email newsletter), and we ensure you are seen around other famous people in your niche (your guests). This is the way anyone ever has become famous. This is exactly what we do for you with our demand generation process...

Question 6

How will we work together?

Accepted Answer

Pre-launch, we will meet weekly to strategise on the concept, positioning, production and design of the campaigns. We aim to launch in weeks four to six, then we will switch to bi-weekly meetings where we will report back on progress and the 7 different metrics we are accountable for growing.

Question 7

Who will I work with?

Accepted Answer

Up to our first ten clients... our founder Tom Hunt was the "account manager". Now this isn't possible so we have hired multiple more account management legends that will be responsible for the success of your email newsletter. Each client has a dedicated account manager and project manager. The account manager is responsible for the success of your campaigns and your happiness, and the project manager works behind the scenes to ensure everything happens on time. Each client will also interface with an account director and the head of account management.

Question 8

How much does it cost?

Accepted Answer

We charge a monthly subscription between $4,000 and $10,000 depending on the number of campaigns we are implementing at any one time.

Question 9

Where are you based?

Accepted Answer

We are fully remote but most of our team members are based in London, the rest of the United Kingdom, the United States, Canada & Australia. The majority of our clients are based in the US, with the rest in the UK, Europe and a couple in Asia 🌎 😍

Question 10

How long does it take to launch?

Accepted Answer

4-6 weeks.If you have nothing... then this will be closer to 6 weeks. If you have some controversial opinions ready, then it will be closer to 4.

The World's Biggest & Best B2B Email Newsletter Agency

Global & remote

Single purpose

B2B growth obsessed

Here are some B2B businessesthat we have grown

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Meet Fame

Client Testimonials

Alex Inman and Robert Cireddu

Frequently Asked Questions

B2B Podcasting Done Right