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What we do

We start and grow the world's most profitable podcasts for growth focused B2B businesses. We define strategy, find and book guests, train your host, produce all the assets, promote the show, and much more!
‍
We do all the work.

You get all the fame.

Get Proposal
What we do

Our podcast process

Strategy

During the first month, we learn all about you, your business, and the other podcasts in your niche. We then propose the positioning of the show - as well as the episode structure - with the aim of becoming the most downloaded podcast in that niche within six months.

Once approved, we design the visual and written identity of the podcast, define the Guest Persona and start the process of booking guests for the first episodes!

See guest examples
1
Launch

With a few episodes under our belt, we then move into the launch phase. We develop the audio identity of the podcast and pull some of the best parts of the first interviews into a trailer.

We'll finalise the edit for the trailer and the first three episodes, launch through all twelve major podcast directories, have the guests share, execute a communications strategy, boost with a little paid spend, and promote the show into the relevant online communities!

See content examples
2
Grow

Once launched, we release episodes on a regular schedule and start improving each part of the process.

We find even better guests, tweak episode content, test better methods of promotion, build a listener conversion strategy and, most importantly, we determine the best process for building the relationship with each guest with the goal of converting them into an advocate, partner or customer!

See a growth study
3

Happy clients

How We Grow by Inhabit

700K
Total downloads on the show to date.

Confessions of an Implementer by Talent Harbor

100+

Relationships built with EOS Implementers

SaaS That App: Building B2B Web Applications by Delta Systems

26K
Downloads In 1 Month with Delta Systems

Growth Diaries by Zenoti

140%
Subscriber increase in just 2 weeks
See more happy clients
Watch

Client Testimonials

Alex Inman and Robert Cireddu

Testimonial

"This is absolutely the best (and most cost-effective) solution on the market! Though I don't want you to raise prices on me, I believe the value you create FAR [FAR FAR] exceeds the investment. Honestly, I think you're leaving money on the table..."

Ryan Hogan

Partner at Talent Harbor

Ryan Hogan
What We Do
About
Case Studies
Blog
Free Podcast Course
Get Proposal

What We Do

We start and grow the world's most profitable podcasts for growth focused B2B businesses. We define strategy, find and book guests, train your host, produce all the assets, promote the show, and much more!

We do all the work.

You get all the fame.

Get Proposal

Our podcast process

Strategy

During the first month, we learn all about you, your business, and the other podcasts in your niche. We then propose the positioning of the show - as well as the episode structure - with the aim of becoming the most downloaded podcast in that niche within six months.

Once approved, we design the visual and written identity of the podcast, define the Guest Persona and start the process of booking guests for the first episodes!

See guest examples
1
Launch

With a few episodes under our belt, we then move into the launch phase. We develop the audio identity of the podcast and pull some of the best parts of the first interviews into a trailer.

We'll finalise the edit for the trailer and the first three episodes, launch through all twelve major podcast directories, have the guests share, execute a communications strategy, boost with a little paid spend, and promote the show into the relevant online communities!

See content examples
2
Grow

Once launched, we release episodes on a regular schedule and start improving each part of the process.

We find even better guests, tweak episode content, test better methods of promotion, build a listener conversion strategy and, most importantly, we determine the best process for building the relationship with each guest with the goal of converting them into an advocate, partner or customer!

See a growth study
3

Our Promise

Downloads

Visibility

Revenue

Our mission is to scale your show’s reach so you can capture the four most valuable assets in B2B:

📢
Brand Awareness
Consistent visibility with your ideal audience through a show that keeps you top of mind.
📈
Thought Leadership
Position your team as industry leaders by sharing sharp insights and original perspectives.
📝
Content Generation
Turn every episode into a stream of high-quality content across multiple channels.
🤝
ROI
Drive measurable business impact - from pipeline growth to closed deals.

Six Month ROI Projection

These cards show the assumed ROI from the show. We typically expect to see an ROI from the guest side in the first six months, then from the listener side from 6+ months as the audience grows.

Guest Side
  • Assuming a biweekly show, within six months, approximately
    12 relationshipswill be developed with ideal customers/partners.
  • 2-3 of these guestscould move into a partnership or sales discussion.
  • 1 guestcould become a client or partner.
  • If we assume your ACV is $60k, then this would generate a
    3.3x cash return on the podcast investment of $18k (assuming a biweekly show, which is charged at $3k per month over 6 months).
Listener Side
  • As an example, if we assume the show launches with
    2,000 downloads in month 1 and we grow 10% month on month, we would hit 3,221 downloads in month 6 (see table below!).
  • We would typically refrain from inserting ads for the client (or external sponsors) for the first six months as the audience grows.
  • Assuming the audio ads are added in month 9 (4,287 downloads) and we achieve 0.4% from download to conversion (free trial, demo, proposal request) and then 5% from that conversion to a customer.
  • This would generate 1 customer per month.
Metrics
Month
6789101112
3,221
3,543
3,897
4,287
4,716
5,188
5,707
Downloads @ 10% Growth

We’re confident in our process. If your show doesn’t grow by an average of 10% each month over the first six months, your seventh month is completely free.

Strategy

Whether you’re launching a new podcast or scaling an existing one, we’ll map out a clear path to success.

Strategy & Positioning

If this is a new project, we’ll research your organisation, your industry, and we’ll run competitor analysis to find the ideal niche and edge within it, so we can reach your ideal listeners.

Handing Over An Existing Podcast

If you already have a podcast, we’ll run a comprehensive audit to see what’s been working well so far and what we may need to improve to get you to the next stage.

Project Management

You will be assigned a dedicated Account Manager as your primary point of contact, an Account Director to keep an eye on the long-term strategy, a Project Manager to manage the creative process, and a team of creatives, including audio editors, video editors, designers, writers, researchers, etc.

Visual Design

We will create a custom podcast thumbnail for you and all the branding assets you will need.

Podcast Hosting

We have built custom software in-house for this: Fame Host

Distribution To All Podcast Directories

We will distribute the podcast to all the major directories: Apple, Spotify, Pocket Casts, Castbox, etc.

Host Set Up, Interview Technique & Coaching

We advise on which podcasting equipment to purchase, can help with ordering equipment, setting everything up via a video call, and we also offer coaching on interview technique. We also have software that analyses filler words, host-guest speaking ratio, etc.

Meetings & Metrics

We meet every week pre-launch, then typically every 2nd week post-launch. We’ll be updating you on upcoming guests, topics, promotion strategies, and key metrics such as downloads, followers, rankings, consumption rate, etc.

Launch Plan & Execution

We create a comprehensive plan outlining the actions we will be taking on our end, and the actions we ideally want your team to take on your end, to ensure we have the strongest launch possible. The first 48 hours is an important window for ranking in the major directories, so if we can nail this from the start, it makes it easier for us to grow going forward.

Strategy & Positioning

If this is a new project, we’ll research your organisation, your industry, and we’ll run competitor analysis to find the ideal niche and edge within it, so we can reach your ideal listeners.

Handing Over An Existing Podcast

If you already have a podcast, we’ll run a comprehensive audit to see what’s been working well so far and what we may need to improve to get you to the next stage.

Project Management

You will be assigned a dedicated Account Manager as your primary point of contact, an Account Director to keep an eye on the long-term strategy, a Project Manager to manage the creative process, and a team of creatives, including audio editors, video editors, designers, writers, researchers, etc.

Visual Design

We will create a custom podcast thumbnail for you and all the branding assets you will need.

Podcast Hosting

We have built custom software in-house for this: Fame Host

Distribution To All Podcast Directories

We will distribute the podcast to all the major directories: Apple, Spotify, YouTube, Pocket Casts, Castbox, etc.

Meetings & Metrics

We meet every week pre-launch, then typically every 2nd week post-launch. We’ll be updating you on upcoming guests, topics, promotion strategies, and key metrics such as downloads, followers, rankings, consumption rate, etc.

Host Set Up, Interview Technique & Coaching

We advise on which podcasting equipment to purchase, can help with ordering equipment, setting everything up via a video call, and we also offer coaching on interview technique. We also have software that analyses filler words, host-guest speaking ratio, etc.

Launch Plan & Execution

We create a comprehensive plan outlining the actions we will be taking on our end, and the actions we ideally want your team to take on your end, to ensure we have the strongest launch possible. The first 48 hours is an important window for ranking in the major directories, so if we can nail this from the start, it makes it easier for us to grow going forward.

Guest Outreach & Communication

We’re now one of the largest producers of B2B podcasts in the world (over 100 shows at any one time), booking 1-2k guests on our clients’ shows per year.

Strategy & Positioning

If this is a new project, we’ll research your organisation, your industry, and we’ll run competitor analysis to find the ideal niche and edge within it, so we can reach your ideal listeners.

Handing Over An Existing Podcast

If you already have a podcast, we’ll run a comprehensive audit to see what’s been working well so far and what we may need to improve to get you to the next stage.

Project Management

You will be assigned a dedicated Account Manager as your primary point of contact, an Account Director to keep an eye on the long-term strategy, a Project Manager to manage the creative process, and a team of creatives, including audio editors, video editors, designers, writers, researchers, etc.

Visual Design

We will create a custom podcast thumbnail for you and all the branding assets you will need.

Podcast Hosting

We have built custom software in-house for this: Fame Host

Distribution To All Podcast Directories

We will distribute the podcast to all the major directories: Apple, Spotify, Pocket Casts, Castbox, etc.

Host Set Up, Interview Technique & Coaching

We advise on which podcasting equipment to purchase, can help with ordering equipment, setting everything up via a video call, and we also offer coaching on interview technique. We also have software that analyses filler words, host-guest speaking ratio, etc.

Meetings & Metrics

We meet every week pre-launch, then typically every 2nd week post-launch. We’ll be updating you on upcoming guests, topics, promotion strategies, and key metrics such as downloads, followers, rankings, consumption rate, etc.

Launch Plan & Execution

We create a comprehensive plan outlining the actions we will be taking on our end, and the actions we ideally want your team to take on your end, to ensure we have the strongest launch possible. The first 48 hours is an important window for ranking in the major directories, so if we can nail this from the start, it makes it easier for us to grow going forward.

Sourcing & Booking Guests

We work with you to define who the ideal guests are, tap into our existing network of thousands of guests, and take on the legwork of getting the right people booked on your show.

Guest / Episode Research & Questions

We work with you on the topics for each episode and provide background information on your guest: their work history, publications, podcast appearances, media appearances, etc.

Preparing Guests For Recording

We send every guest instructions on how they can optimise their audio, video, lighting, clothing, etc., for each podcast recording.

Post-Launch Guest Nurturing

Once the episode goes live, we send over promotional assets to the guest (video clips, artwork, etc.), write social posts for them to make it more likely they will share, update them on the metrics of their episode, and we can also introduce sales conversations to them on your behalf (if lead generation is a priority).

Editing & Production

Running a B2B podcast takes serious time and coordination - audio, video, written content, design, clips… It’s a lot to take on alone. With Fame, you don’t need to manage any of it. We handle the entire process so you can stay focused on the conversations that matter.

Strategy & Positioning

If this is a new project, we’ll research your organisation, your industry, and we’ll run competitor analysis to find the ideal niche and edge within it, so we can reach your ideal listeners.

Handing Over An Existing Podcast

If you already have a podcast, we’ll run a comprehensive audit to see what’s been working well so far and what we may need to improve to get you to the next stage.

Project Management

You will be assigned a dedicated Account Manager as your primary point of contact, an Account Director to keep an eye on the long-term strategy, a Project Manager to manage the creative process, and a team of creatives, including audio editors, video editors, designers, writers, researchers, etc.

Visual Design

We will create a custom podcast thumbnail for you and all the branding assets you will need.

Podcast Hosting

We have built custom software in-house for this: Fame Host

Distribution To All Podcast Directories

We will distribute the podcast to all the major directories: Apple, Spotify, Pocket Casts, Castbox, etc.

Host Set Up, Interview Technique & Coaching

We advise on which podcasting equipment to purchase, can help with ordering equipment, setting everything up via a video call, and we also offer coaching on interview technique. We also have software that analyses filler words, host-guest speaking ratio, etc.

Meetings & Metrics

We meet every week pre-launch, then typically every 2nd week post-launch. We’ll be updating you on upcoming guests, topics, promotion strategies, and key metrics such as downloads, followers, rankings, consumption rate, etc.

Launch Plan & Execution

We create a comprehensive plan outlining the actions we will be taking on our end, and the actions we ideally want your team to take on your end, to ensure we have the strongest launch possible. The first 48 hours is an important window for ranking in the major directories, so if we can nail this from the start, it makes it easier for us to grow going forward.

Audio Editing & Production

Does what it says on the tin - we produce high-quality audio versions of every episode.

Scripting, Producing, and Inserting Audio Ads (If Necessary)

Have a lead magnet you want listeners to sign up for? An event you want them to be aware of? We can help create and dynamically insert audio ads so your listeners are always up to date on your most recent offers.

Long-form Video Editing & Production

We produce high-quality long-form video versions of every episode, ideal for uploading to YouTube, Spotify, etc.

Snippet Video Creation For All Social Platforms

We create 3 video snippets per episode as standard, these can be in square format or vertical format, so they can be distributed across all social media platforms.

Extensive Written Assets

These include episode titles, description, key takeaways & social posts.

Human-Reviewed Transcripts

We produce a fully human-reviewed transcript for every episode. Ideal for publishing on your website for SEO benefits. These are also great as captions on YouTube.

Visual Design

We create a range of branded templates to be used across a range of assets for every episode.

How We Grow Your Podcast

We don’t just "post and pray." Our proprietary 8-pillar promotion cycle ensures your message reaches your exact target audience.

Strategy & Positioning

If this is a new project, we’ll research your organisation, your industry, and we’ll run competitor analysis to find the ideal niche and edge within it, so we can reach your ideal listeners.

Handing Over An Existing Podcast

If you already have a podcast, we’ll run a comprehensive audit to see what’s been working well so far and what we may need to improve to get you to the next stage.

Project Management

You will be assigned a dedicated Account Manager as your primary point of contact, an Account Director to keep an eye on the long-term strategy, a Project Manager to manage the creative process, and a team of creatives, including audio editors, video editors, designers, writers, researchers, etc.

Visual Design

We will create a custom podcast thumbnail for you and all the branding assets you will need.

Podcast Hosting

We have built custom software in-house for this: Fame Host

Distribution To All Podcast Directories

We will distribute the podcast to all the major directories: Apple, Spotify, Pocket Casts, Castbox, etc.

Host Set Up, Interview Technique & Coaching

We advise on which podcasting equipment to purchase, can help with ordering equipment, setting everything up via a video call, and we also offer coaching on interview technique. We also have software that analyses filler words, host-guest speaking ratio, etc.

Meetings & Metrics

We meet every week pre-launch, then typically every 2nd week post-launch. We’ll be updating you on upcoming guests, topics, promotion strategies, and key metrics such as downloads, followers, rankings, consumption rate, etc.

Launch Plan & Execution

We create a comprehensive plan outlining the actions we will be taking on our end, and the actions we ideally want your team to take on your end, to ensure we have the strongest launch possible. The first 48 hours is an important window for ranking in the major directories, so if we can nail this from the start, it makes it easier for us to grow going forward.

Pillar 1: Video, Audio & Written SEO

Ensuring podcast listings and blog posts capture any inbound search traffic from podcast directories and Google. This also includes a sneaky, very effective inbound SEO strategy ;)

Pillar 2: Organic Social

Pulling out the most engaging/valuable/insightful bits from each episode and posting to social for engagement and to drive traffic back to the full episode. This also includes posting the video to YouTube and producing key takeaways/transcript.

Pillar 3: Leveraging Guests

Maximising the % of guests that share… and the number of times that they share. Along with creating content around the episode, the guest can publish on their domain (with a link back to our podcast!)

Pillar 4: Partnerships & Communities

Building relationships with others who have a relevant audience, and then co-promoting. This includes reaching out to “top podcasts” articles in our niche to get listed.

Pillar 5: Paid Platforms & Influencers

Managing paid spend on various platforms (LinkedIn, X, Instagram, YouTube Shorts, etc.) or directly with niche influencers, if budget is available.

Pillar 6: Paid Podcasts

Managing paid spend on other relevant podcasts.

Pillar 7: Cold Email

Building a list of ideal listeners and then getting emails into their inbox with irresistible hooks to download an episode.

Pillar 8: Existing Client Assets

Leveraging existing client permission assets to distribute podcast episodes (website, socials, blog posts, newsletters, etc.)

Happy Clients

Real results from real B2B podcasts.

YellowBird • The Canary Report

20%

Guest-to-customer conversion rate — with a 3.5x ROI on closed deals in just 6 months.

Read case study→

Zenoti • Growth Diaries

140%

Subscriber growth in just 2 weeks, plus 100K views and downloads in a single month.

Read case study→

Delta Systems • SaaS That App

1.2M

Downloads in under 6 months — with 4,328 downloads in the first 48 hours of launch.

Read case study→

Gauvreau • The Wealthy Entrepreneur

16,798

Downloads in our very first full month together — and #121 in Canada’s Investing charts.

Read case study→
See all case studies

Our 10% Growth Guarantee

We are the only agency that puts skin in the game. We guarantee an average of 10% month-on-month download growth over your first six months. The Promise: If we don’t hit that 10% average growth target by the end of Month 6, your 7th month of service is completely free.

98% of clients have seen 10%+ growth every month in the first 6 months with Fame.

Average downloads across all clients
Average downloads across all clients
6 Months
0
average downloads
12 Months
0
average downloads

If you run a B2B business and want a more qualified pipeline - while becoming famous in your niche - click the button, share your details, and we’ll send a proposal within hours!

Get Proposal

What our clients say

Our clients consistently praise our creativity, reliability, and results. We deliver exceptional experiences which build trust, growth, and long‑term success.

"I'm a massive fan of your service. It blows me away how much high-quality work your team gets done every month. You also continue to innovate and add value. Nina is a real standout. I've worked with many account managers, and she's in the top tier—very thorough, brings solid insights to meetings, and is a pleasure to work with. I truly appreciate this relationship and plan to recommend Fame to everyone I speak with in business. Let’s keep it going!"

Jake Sheafer

CEO of Delta Systems
"We appreciate the responsiveness and the overall collaborative approach from the team—it’s been easy to work together. The campaign setup process has been smooth, and we like the consistency in delivery."

Sharat Chandra

Campaign Manager at Zenoti
“In just six months of partnering with Fame, we’ve seen a 3.5x ROI on closed deals alone, with a strong pipeline of additional opportunities still in progress. The impact has been meaningful and continues to grow.”

Kameron Hurley

Content Marketing Manager at YellowBird
98% of clients hitting 10%+ monthly growth ✅ See our reviews
team@fame.so
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