A Fame show
The Future of Marketing
Future of Marketing explores how B2B marketing teams are actually using AI at work. Each episode features honest conversations with CMOs, growth leaders, and operators about real workflows, real decisions, and the trade-offs involved in AI adoption across GTM, content, SEO, analytics, and revenue teams. This isn't about tools or perfect answers. It's about how marketing actually gets done when AI enters the system: what works, what breaks, and where teams are still experimenting. Live uncertainty is allowed. Concrete examples are required. If you're responsible for growth, pipeline, or brand and trying to turn AI into something genuinely useful, this show is for you.
Meet the hosts
Mada Seghete
Co-founder and CEO of Upside
About Mada
“I think people don’t talk enough about how hard it is to be a founder. And I think it’s a very important thing. If you’re trying to make a lot of money, starting a company is not necessarily the safest bet or the easiest. And I think we were very lucky at Branch and we’ve had a really awesome journey, and it has been incredibly hard as well.”
Read moreTestimonial
Fresh, insightful, and packed with real-world marketing lessons. The conversations are thoughtful, practical, and especially valuable for anyone navigating AI and modern B2B marketing.
Entrepmark0068 from United States
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Every one of them B2B, produced end to end by Fame, and running on the same system.
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