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Fame Podcast Host

Co-founder and CEO of Upside

Mada Seghete

“I think people don’t talk enough about how hard it is to be a founder. And I think it’s a very important thing. If you’re trying to make a lot of money, starting a company is not necessarily the safest bet or the easiest. And I think we were very lucky at Branch and we’ve had a really awesome journey, and it has been incredibly hard as well.”

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Mada is the CEO and co-founder of Upside, a next-gen revenue intelligence platform for B2B leaders. Before Upside, Mada co-founded and was the CMO of Branch, the mobile deep linking and measurement platform, and helped bring them to 100M+ in revenue.

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Born and raised in Romania, Mada came to the US to study Electrical and Computer Engineering at Cornell University and then earned her Master of Engineering and MBA from Stanford.

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Mada enjoys playing the latest viral mobile games, binge-watching the hottest sci-fi shows, investing in women founders as a partner for XFactor Ventures, and sits on the Branch board. Additionally, Mada organizes a yearly retreat for 100+ women founders.

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Ask me

1
Mada, you helped scale Branch to $100M+ in revenue as CMO and are now building Upside. How has AI changed the way you think about building a modern go-to-market engine compared to your early Branch days?
2
As a founder and operator, how do you personally decide what parts of marketing and revenue workflows should be automated vs. kept human? What’s your current decision framework?
3
Revenue intelligence is becoming deeply AI-driven; what do most B2B marketing leaders still misunderstand about measurement and attribution in an AI-augmented GTM world?
4
You invest in and mentor women founders - what patterns are you seeing in how early-stage startups are designing their marketing teams differently in the AI era?

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