Getting your podcast onto Spotify is a simple, three-step process: prepare your audio files and artwork, choose a podcast host to generate your RSS feed, and submit that feed to Spotify. The most actionable way to handle the technical side is by using a dedicated host like Fame Host. It’s designed for B2B brands and ensures your podcast meets all of Spotify's requirements for a fast, hassle-free launch.
Why Spotify is a B2B Marketing Powerhouse
Putting your podcast on Spotify is more than just distribution—it's a strategic move to build authority and connect with a massive professional audience where they’re already listening.
For any B2B brand, Spotify presents a golden opportunity. You get to connect with potential customers during their commute, at the gym, or even during deep work sessions—precisely the moments when they're actively looking for new insights and ideas.
Spotify has become an absolute giant in the audio world, with around 7 million podcast titles on the platform. That scale is a huge deal for B2B marketers. The platform commands the attention of 26% of weekly U.S. podcast listeners, making it the second-largest place for podcast discovery, just behind YouTube. When you show up on Spotify, you're placing your brand's content alongside the best in the business, which instantly elevates your credibility.
Connecting with a Targeted Audience
Unlike most marketing channels where you're fighting for attention, podcast listeners choose to tune in. They are an opted-in audience, creating an incredibly powerful environment for deep brand engagement and establishing real thought leadership.
When a decision-maker at a target account subscribes to your show, you've just earned a direct line to them every single week. That's how you build the kind of trust and familiarity that’s almost impossible to achieve with a blog post or a social media ad.
For B2B companies, a podcast on Spotify acts as a consistent, on-demand thought leadership channel. It transforms your expertise into an accessible asset that builds brand authority and nurtures leads long before they ever visit your website.
To really prove the value of your podcasting efforts, you'll want to get a handle on concepts like B2B marketing attribution. This is how you connect the dots between listens and downloads to actual business outcomes, proving the ROI of your entire audio strategy.
If you're still building the business case for starting a show, we've put together a detailed guide on the benefits of a podcast for B2B growth.
Your Spotify Submission Checklist
Before you hit "submit," it's smart to have all your ducks in a row. A little prep work here saves a ton of headaches later. Think of this table as your pre-flight checklist to make sure you have everything you need for a successful submission.
Getting these elements right from the start not only makes the submission process smoother but also sets your B2B podcast up for better visibility and growth on the platform.
Getting Your Podcast Ready for the Spotlight
Before you can submit to Spotify, you need to prepare your content. In the B2B world, a professional presentation is non-negotiable. A polished podcast signals to potential clients that you're an authority in your field.
This starts with high-quality audio. Export your episodes as MP3s. While it doesn't need to be studio-perfect, the audio must be clear, audible, and consistent. This builds credibility from the first listen. If you're starting out, our guide to the best podcasting setup offers practical advice for achieving professional sound on a budget.
Nailing Your Look and Your Story
Your podcast cover art is your digital billboard—it’s what makes someone stop scrolling. Spotify requires your art to be a perfect square, between 1400x1400 and 3000x3000 pixels, in JPG or PNG format. Opt for a clean, on-brand design that communicates your show's value instantly.
Your metadata—the text that describes your show—is crucial for discovery. Treat it like SEO for your podcast:
- Show Title: Be specific. "The SaaS Marketing Leader" is much more effective than "Marketing Podcast." It tells your target audience exactly who the show is for.
- Show Description: This is your elevator pitch. Use this space to hook your ideal listener, explain the show's value, and include keywords they might search for.
- Author Tag: Use your company name. This reinforces your brand and helps listeners connect the podcast back to your business.
You absolutely must have at least one fully produced, polished episode ready before you submit to Spotify. This isn't just a box to tick; it's your first impression. It’s the proof that your podcast is worth someone's time.
Why That First Episode Is So Critical
When you submit your show, Spotify checks your RSS feed to make sure there's actually an episode there. Handing them an empty feed is a surefire way to get rejected. Simple as that.
This first episode sets the entire tone for your series. It's the first thing new subscribers will hear, so it has to be a knockout. Make sure it’s a shining example of what your show is all about—well-edited, on-topic, and packed with real value for your target B2B audience. Getting this stuff right up front means you’re not just launching a podcast; you're launching a powerful asset for your brand.
Choosing A Hosting Platform Built For B2B Growth
Think of your podcast host as the engine that powers your whole show. It's much more than just a digital locker for your audio files. This is the critical piece of tech that creates and manages your RSS feed—that's the unique link platforms like Spotify use to find and distribute your episodes. You can’t just upload your audio directly to Spotify, which makes picking the right host one of the most important calls you'll make early on.
For B2B brands, this decision is paramount. While many generic hosts can get your show listed, they lack the features that drive tangible business outcomes. Your goal isn't just content creation; it's building a strategic asset to generate leads and establish authority. This is where a host built specifically for B2B shines.
Why A Standard Host Just Won't Cut It
Most hosting platforms are built for hobbyists and general creators. They store files and handle basic distribution, but their analytics are not designed for a marketing team's needs. They might tell you your download numbers, but they can't connect that data to your sales pipeline.
For a B2B podcast, you need a growth partner, not just a file storage service.
This is the exact problem we solved by building Fame Host. It’s the best B2B podcasting platform on the market because it's designed from the ground up to help companies grow. Our entire system is laser-focused on marketing outcomes, turning your podcast into a predictable, pipeline-generating machine.
A great B2B podcast host doesn't just put your show on Spotify. It gives you the tools to understand your audience, track meaningful engagement, and connect your podcast's performance directly to business goals like pipeline and revenue.
The Fame Host Advantage For B2B Podcasters
With Fame Host, getting your show on Spotify is just the starting line. The whole platform is engineered to solve the specific headaches B2B marketers deal with, turning your podcast from a simple content piece into a powerful growth engine.
Here’s a look at the dashboard you’ll use to manage your B2B show's distribution and analytics on Fame Host.
This isn’t about vanity metrics. This interface is designed to give B2B marketers the ROI-focused data they need to justify and scale their podcasting investment.
The podcasting world is exploding. In the U.S. alone, monthly listeners now make up 55% of the population aged 12 and over. That's a massive jump from just 37% five years ago—a 48% increase that signals a huge shift in how professionals consume content. This opens up incredible opportunities for B2B brands to build authority and fill their sales pipelines.
Fame Host is built to help you capitalize on this growth with features that standard hosts simply can't match:
- Guaranteed Download Growth: We’re so confident in our ability to grow your show that we guarantee at least 10% month-over-month download growth. Try asking another host for that.
- ROI-Focused Analytics: Move beyond simple download counts. Our analytics are designed to provide insights that actually matter to a B2B marketing team, helping you track engagement from key accounts and measure real impact.
- Dedicated B2B Support: Our team lives and breathes B2B marketing. We provide strategic support that's focused on helping you hit your specific business objectives, not just getting your audio online.
To help you see the difference, here's a quick comparison.
Comparing Podcast Hosts for B2B Fame Host vs Standard Platforms
This table compares the key features of a specialized B2B host like Fame Host against standard hosting services, helping you make an informed choice.
Ultimately, choosing a host that aligns with your B2B goals is a foundational step in your podcasting journey. The right platform won't just host your files; it will actively help you grow.
To see how different options stack up, check out our full guide on the best podcast platforms for B2B marketers.
Submitting Your Show to Spotify for Podcasters
Alright, you’ve done the hard work. Your assets are looking sharp, and your show is set up and ready to go on a quality B2B host like Fame Host. Now comes the exciting part: officially telling Spotify your podcast exists.
The whole submission process boils down to one critical piece of the puzzle: your unique RSS feed link.
Think of this link as your podcast's home address. It’s a dynamic, always-updating file that holds everything—your episodes, cover art, show notes, and all that juicy metadata—neatly packaged for directories like Spotify to read. This is exactly why choosing the right host matters so much; a good one ensures your feed is always compliant, making submission a total breeze. If you want to get into the nitty-gritty, we break it all down in our guide to the podcast RSS feed for B2B growth.
This simple workflow shows how it all connects, from your audio file to Spotify's massive platform.
As you can see, your podcast host is the essential bridge between your content and the world's biggest audio stage.
The Spotify for Podcasters Submission Process
Getting your show listed is surprisingly straightforward. Spotify has built a dedicated platform, Spotify for Podcasters, specifically for this. Once you have that RSS feed link from Fame Host, you’re ready to roll.
Here’s a step-by-step action plan to get your show on Spotify:
- Get Your RSS Feed: Log into your Fame Host dashboard and copy your unique podcast RSS feed link.
- Go to Spotify for Podcasters: Create a free account or log in.
- Add Your Podcast: Click "Get Started" and paste your RSS feed link when prompted.
- Verify Ownership: Spotify will send a verification code to the email address associated with your RSS feed (this is set up in Fame Host). Enter the code to prove you own the show.
- Review and Submit: Check that all your podcast details (title, art, description) are correct, select your categories, and hit "Submit."
Because Fame Host pre-validates your feed to meet all of Spotify’s technical requirements, approval is typically very fast—often within a few hours.
What Happens After You Submit
Once you get that approval email, your podcast is officially live and searchable on Spotify across the globe. From here on out, every new episode you publish through your host will automatically show up on Spotify. No extra steps, no hassle.
The real beauty of this is that it’s a "set it and forget it" process. You connect your RSS feed once, and your host does the heavy lifting, pushing new content to the platform seamlessly. This frees you up to focus on what actually matters: creating amazing content, not fiddling with technical distribution.
Optimizing Your B2B Podcast After Launch
Alright, your podcast is live on Spotify. Pop the champagne, but don't kick your feet up just yet. For B2B marketers, this is where the real work begins. The launch isn't the finish line; it's the starting gun. Now it’s time to turn that podcast from just another piece of content into a serious engine for building brand authority and generating leads.
Your first stop should be the Spotify for Podcasters dashboard. Get in there and really dig into the data. Look at the listener retention graphs—where are people hooked, and where are they dropping off? This stuff is pure gold. It tells you exactly which guests, topics, or segments are hitting the mark, so you can double down on what works.
Promoting Your Podcast on Key B2B Channels
Once you've got that live Spotify link, it's time to shout about it. You need to meet your ideal customers where they’re already hanging out.
- LinkedIn Promotion: This is a no-brainer for B2B. Share short video clips, pull-out quotes, and key takeaways from each episode. Don't forget to tag your guests and their companies to tap into their professional networks and amplify your reach.
- Company Newsletter: Your email list is one of your most valuable assets. These are people who already know and trust you. Make sure new episodes get prime real estate in your newsletter to drive those crucial initial listens from a warm audience.
- Sales Enablement: Your sales team is on the front lines. Arm them with relevant episodes they can share with prospects. Imagine sending a prospect an episode that directly addresses their biggest pain point—it's infinitely more powerful than another generic sales email.
Your Spotify link is a powerful asset. Don't just publish and pray for listeners. Actively promote each new episode across all your B2B marketing channels to build momentum and drive consistent growth.
To really squeeze every drop of value from your episodes, look into effective content repurposing strategies. You can turn a single podcast into a dozen different marketing assets.
The Rise of Video Podcasts for B2B
One of the biggest opportunities on Spotify right now is video. Seriously. Adding a visual layer to your show isn’t just a gimmick; it’s a strategic play to build a much deeper connection with a professional audience.
Video lets you show guest reactions, run through a quick product demo, or even share data on-screen. It just creates a richer, more engaging experience.
The numbers don't lie. Video podcast consumption is exploding on the platform. With over 390 million users engaging with video podcast content, it’s clear this is a massive opportunity for B2B brands looking to stand out.
As you plan out your show, think beyond just the audio. Make sure your strategy accounts for discoverability and engagement from day one. For a deeper dive, check out our guide on podcast SEO best practices.
Common Questions About Spotify Podcasting
When you’re finally ready to get your show on Spotify, a few questions always pop up. It’s totally normal. Getting the right answers from the start helps you move forward with confidence, especially when you’re trying to generate real business outcomes.
Here are the straight-up answers to the questions we hear the most.
How Long Does It Take for a Podcast to Appear on Spotify?
This is the number one question on every podcaster's mind. Spotify’s official line is that it can take a few days, but in reality, if you’ve done everything right, it’s usually way faster.
With a reliable, B2B-focused host like Fame Host, we often see podcasts go live in just a few hours. That speed comes from using a platform that makes sure your RSS feed is perfectly formatted from the get-go. A clean, error-free submission sails right through Spotify's system without the usual frustrating delays.
Is It Free to Put a Podcast on Spotify?
Yep, it's 100% free. Spotify doesn’t charge you a dime to submit your show or keep it on their platform. That open access is a huge reason why it’s become such a massive player in the podcasting world.
Your actual investment isn’t with Spotify—it’s in a quality podcast hosting service. You need a host to store your audio files and generate that all-important RSS feed. For B2B brands, this is a strategic choice. A premium host like Fame Host gives you the reliability, security, and ROI-focused analytics to turn a podcast from a simple audio file into a genuine marketing asset.
The real cost isn't getting listed; it's the missed opportunity from using a subpar host. Investing in a platform built for B2B ensures your podcast delivers measurable business value, not just downloads.
Should B2B Brands Use Video Podcasts on Spotify?
Absolutely. Video is no longer just a nice-to-have; it's a strategic weapon in B2B. Spotify is pushing video hard, and for good reason—it creates a much stickier, more engaging experience for your audience.
For a B2B marketer, video lets you:
- Build Real Connections: Letting your audience see the faces behind the expert advice builds trust and familiarity in a way audio just can't.
- Show, Don't Just Tell: You can run through a product demo, walk through on-screen data, or illustrate a complex idea on a whiteboard. It’s incredibly powerful.
- Capture Human Nuance: So much is said in the body language and reactions between a host and a guest. Video captures that extra layer of authenticity.
A dedicated host like Fame Host makes publishing both your audio and video versions a breeze, so you can tap into this format without any technical headaches.
What Are Common Reasons Spotify Might Reject a Podcast?
Podcast rejections almost always come down to simple technical issues, not the quality of your content. The good news is that the most common culprits are completely avoidable.
Here’s what usually goes wrong:
- A broken or invalid RSS feed: The link doesn't work, or it’s formatted incorrectly.
- Cover art problems: The image doesn’t meet Spotify’s specs (e.g., it isn't a perfect square between 1400x1400 and 3000x3000 pixels).
- Copyrighted material: Using music or audio clips without having the proper rights is a surefire way to get flagged.
This is exactly where a specialized B2B service like Fame Host comes in. We handle all the nitty-gritty details to make sure every technical piece—from the feed to the artwork—is fully compliant before your show is ever submitted. It guarantees a smooth, rejection-free launch.
