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We Live & Breathe Podcast Marketing

We love marketing and podcasts. We combine these skills to start and grow the world's most profitable podcasts for our B2B clients.

Global & remote

We speak thirteen languages

Single purpose

We only do one thing: B2B podcasts

Growth focused

We live and breathe growth

Case

Studies

Companies

Worked with

Meet

Fame

A growth focused team of global, audio and marketing ninjas. We...

  • Are fully remote
  • Built our own podcast hosting software: bCast
  • Speak thirteen languages
  • Currently run podcast marketing services for eighteen B2B brands around the world
  • Collectively responsible for million's of podcast downloads

Client

Testimonials

Tom and the team are on top of their game. Always willing to listen and come up with suggestions to improve the podcast, the audience and the reach.

Greg Demetriou
CEO @ Lorraine Gregory Communications

Frequently

Asked Questions

What is podcast marketing?

Podcast marketing is the process of using audio content, distributed through an RSS feed to market a product or service. If you, the marketer... are able to create content that your ideal customer wants to listen to, then you have their attention. Once you have their attention, you can market your product or service.

How do you market a podcast?

First you need to understand who your ideal listener is... based on that you can determine their challenges and desires. You then need to produce audio content that helps this person with their challenges and supports their desires. Once produced, you then simply need to get the attention of your ideal listener and invite them to listen to your podcast.

How do you build a marketing plan around a podcast?

There are two parts to a podcast marketing plan: the launch and then the ongoing promotion. The launch strategy is simple: TELL EVERYONE.

The ongoing promotional plan will hinge around content syndication... how can you break down the content from those episodes and distribute on social channels to generate engagement? If you do this right... you can generate a stream of new subscribers to your podcast for free.

Do you have a podcast marketing template?

Haha - good question. We do have internal processes and templates and are in the process of formalising these and packaging them up to release on our blog :)

How effective is podcast marketing?

We focus on B2B podcasts, this allows us to generate an ROI from a podcast not just from the listeners of the podcast... but also the guests. If you have a guest conversion strategy AND a listener conversion strategy, then podcast marketing can be very effective. This blog post outlines 7 strategies you can use to market your podcast effectively...

How do you grow your podcast audience?

The first step is to ensure that your podcast is support your ideal listeners with their challenges or desires, if you're not doing that... then you need to go back to the drawing board. If you are... then growing your audience will be simple: you just need to get the attention of more of your ideal listeners!

The best (and cheapest!) way to do this is to syndicate the content from your podcast into other forms and distribute it onto social platforms to generate engagement, then link back to your podcast.

B2B Podcasting
Done Right

If you have a B2B business and want to generate more leads whilst building authority in a specific niche... then we strongly suggest that you click the button to the right, enter your details, and we'll get back to you with a proposal within 48 hours.