The b2b podcast marketing agency

The Most ROI Focused B2B Podcast Marketing Agency

You have an awesome podcast. But you need someone awesome to promote it.
Global & remote

Team members in 13 countries and counting...

Single purpose

We only do one thing: B2B podcasts

B2B growth obsessed

We live and breathe B2B marketing

Here are some B2B businesses
that we have grown

Meet Fame
A growth-focused team of global audio, video and marketing ninjas. We...
  • 1

    Are the largest producer of B2B podcasts in the world (over 100 shows at any one time)

  • 2

    Live and breathe B2B marketing, demand generation, demand creation, building pipeline... you get the picture 📸

  • 3

    Rapidly iterate new guest outreach, production and promotion strategies, bringing you better results, faster

  • 4

    Are collectively responsible for millions of podcast downloads

  • 5

    Love this stuff so much that we built our own podcast writing AI: Abney and podcast hosting software: bCast

What we do
✅ We build our own, custom software: bCast & Abney.
❌ They use white-labelled solutions or other providers.
✅ We've sculpted our B2B podcast process over multiple years.
❌ They don't have one.
✅ We only do B2B podcasts.
❌ They do a big list of things.
✅ We're marketers that podcast.
❌ They're podcasters that try to market.
✅ We make you more money.
❌ They try to win audio editing awards.
✅ We focus on getting you results.
❌ They go to podcast trade shows.
Alex Inman and Robert Cireddu
"This is absolutely the best (and most cost-effective) solution on the market! Though I don't want you to raise prices on me, I believe the value you create FAR [FAR FAR] exceeds the investment. Honestly, I think you're leaving money on the table..."

Ryan Hogan

Ryan Hogan

Frequently Asked Questions

What is podcast marketing?

Podcast marketing is the process of using audio content, distributed through an RSS feed to market a product or service. If you, the marketer... are able to create content that your ideal customer wants to listen to, then you have their attention. Once you have their attention, you can market your product or service.

How do you market a podcast?

First you need to understand who your ideal listener is... based on that you can determine their challenges and desires. You then need to produce audio content that helps this person with their challenges and supports their desires. Once produced, you then simply need to get the attention of your ideal listener and invite them to listen to your podcast.

How do you build a marketing plan around a podcast?

There are two parts to a podcast marketing plan: the launch and then the ongoing promotion. The launch strategy is simple: TELL EVERYONE.

The ongoing promotional plan will hinge around content syndication... how can you break down the content from those episodes and distribute on social channels to generate engagement? If you do this right... you can generate a stream of new subscribers to your podcast for free.

Do you have a podcast marketing template?

Haha - good question. We do have internal processes and templates and are in the process of formalising these and packaging them up to release on our blog :)

How effective is podcast marketing?

We focus on B2B podcasts, this allows us to generate an ROI from a podcast not just from the listeners of the podcast... but also the guests. If you have a guest conversion strategy AND a listener conversion strategy, then podcast marketing can be very effective. This blog post outlines 7 strategies you can use to market your podcast effectively...

How do you grow your podcast audience?

The first step is to ensure that your podcast is support your ideal listeners with their challenges or desires, if you're not doing that... then you need to go back to the drawing board. If you are... then growing your audience will be simple: you just need to get the attention of more of your ideal listeners!

The best (and cheapest!) way to do this is to syndicate the content from your podcast into other forms and distribute it onto social platforms to generate engagement, then link back to your podcast.

B2B Podcasting Done Right

If you have a B2B business and want to generate a more qualified pipeline whilst becoming famous in your specific niche, then we strongly encourage you to click the button to the right, enter your details, and we'll get back to you with a proposal in a few hours!