Glasgow's B2B Podcast Agency, Built to Drive Pipeline

Great question - in short, we believe that a podcast agency is responsible for starting and growing a podcast for their client. In most cases the client will host the podcast, with the agency doing everything else in the background: defining strategy, production, design, finding guests, editing and promoting the podcast.

By doing all the work - with software doing the heavy lifting and a dedicated strategist doing the thinking. Fame OS handles booking velocity, production QA, publishing and growth tracking; your strategist handles positioning, host coaching and “how this show wins.” You stay strategic; we stay accountable.

This will be someone from your (the client's) business, as we want to make someone from your business famous, not us. It is typically someone with subject matter expertise and solid soft skills, this could be a founder/CEO, head of marketing, head of customer service or someone from the sales team.

Don't worry, we teach the host everything they need to know to perform awesome podcast interviews.

We are currently producing and growing approximately 100 client podcasts and this increases by roughly 5-7 podcasts per month.

When most people start a podcast, they look to generate an ROI by engaging and influencing listeners. This is great, and it works. But actually, in the short term, we have found that you are more likely to generate an ROI from your podcast through building relationships with guests. If you choose to bring guests onto your podcast that you could work with, you will find that partnerships will be formed and/or deals will be closed.

If we can prove that short-term ROI can be generated on the guest side, then we can continue to invest in building out the show and growing the audience which will result in ROI being generated from listeners, which we typically track through self-reported attribution (SRA) on our client's main call to action.

…and unlike any other agency, we track it. Fame OS follows every guest from conversation → relationship → opportunity → deal, and captures self-reported attribution from listeners. You get a monthly value report built for your CFO, not just a downloads chart.

People get famous by creating really good content within a niche and then being seen around other famous people in that niche. Taylor Swift first did this in country music and now pop.

We create consistently great content over an extended period of time (your podcast), and we ensure you are seen around other famous people in your niche (your guests). This is the way anyone ever has become famous.

This is exactly what we do for you with our B2B podcast process...

Pre-launch, we will meet weekly to strategise on the concept, positioning, production and design of the show. We aim to launch in weeks four to six, then we will switch to bi-weekly meetings where we will report back on guests, progress and the 7 different metrics we are accountable for growing.

Up to our first ten clients... our founder Tom Hunt was the "account manager". Now this isn't possible so we have hired more account management legends that will be responsible for the success of your podcast.

Each client has a dedicated account manager and project manager. The account manager is responsible for the success of your podcast and your happiness, and the project manager works behind the scenes to ensure everything happens on time.

Each client will also interface with an account director and the head of account management.

A monthly subscription from $2,750 to $4,500, depending on episodes per month (typically 2-4) and scope. Every tier includes the full Fame OS platform - Guest Engine, Production QA, Promotion Engine, Growth Radar, ROI reporting - plus your dedicated strategist and project manager. Lighter-touch? Fame Lite runs the same system with a leaner human layer.

Yes - proudly, and never invisibly. AI inside Fame OS scores guest fit, catches quality errors before delivery, and tracks your growth daily. Humans make every creative and strategic decision, and you approve everything before it ships. We'll agree exactly where AI is and isn't used for your show during onboarding.

Our team is 100% remote. The majority of our team is based in the UK, with most team members in London, Glasgow and Manchester. We also have team members in 13 different countries and counting 🌎 😍 The majority of our clients are based in the US, UK and Europe with a couple in Asia.

We have spent years honing our podcast promotion process, we like to call it the 8 Pillars of Podcast Promotion:

👉 Pillar 1: Video/Audio/Written SEO & AEO

👉 Pillar 2: Organic Social

👉 Pillar 3: Leveraging Guests

👉 Pillar 4: Partnerships & Communities

👉 Pillar 5: Paid Platforms & Influencers

👉 Pillar 6: Paid Podcasts

👉 Pillar 7: Cold Email

👉 Pillar 8: Existing Client Assets

Yes, we typically see a podcast that records and releases video experiences a 10-20% increase in downloads (we count views as downloads!) and subscribers... and therefore have concluded that it is worth the extra effort to record and produce video content in order for your show to grow faster 📈

4-6 weeks.

If you have nothing... e.g. no idea for the show, then this will be closer to 6 weeks. If you have a name and theme prepped, then it will be closer to 4.

Booking the first guests is often a cause of delay, and therefore we like to rely on guests within our or your network for the first ones.

Yes.

Finding great guests is crucial for the growth (and profitability) of a podcast. We support 60-70% of clients with guest sourcing.

We can either do this by acting as the host, through their LinkedIn profile... or by email and other methods as Fame "the podcast producer".

YES!

Retention is the foundation of growth... and the best way to retain listeners is by creating better audio content and a crucial factor of podcast quality is the ability of the host.

So if we are responsible for growing your show (which we will be!) then it is within our interest to improve your host ;)