B2B podcasting resources, built from 90+ real shows.
Fame produces B2B video podcasts for a living - 90+ shows and 5,000+ episodes of them. The glossary, templates, calculators and benchmarks here are drawn from that portfolio: real B2B numbers, not generic consumer-podcast averages. Free to use, no sign-up.
Free, no sign-up
Every term, template and calculator is free to use and share. No email wall, no trial.
Built by a working agency
Made by Fame, the team that produces B2B podcasts for a living - not generic content.
B2B-specific, start to finish
Tuned for shows that drive pipeline, with benchmarks from real B2B podcasts.
Three free toolkits for B2B podcasting
Every B2B podcasting term, in plain English
Strategy, production, guesting, promotion and ROI - defined with real examples, benchmarks and the mistakes to avoid.
172 terms →templatesTemplates that run your podcast
Strategy briefs, guest outreach, run-of-shows, show notes, launch and promotion checklists - fill them in and export.
9 templates →calculatorsCalculators that prove the numbers
Quantify podcast ROI, pipeline, production cost and audience growth - instant answers you can share.
10 calculators →See how your show really compares
Real download, follower and growth benchmarks from the 90+ B2B podcasts Fame produces - not generic consumer-podcast averages. Find out exactly where your show stands.
See the benchmarks| Metric | Median | Top-tier |
|---|---|---|
| Downloads per episodedownloads | 570 | 9,400 |
| Monthly downloads per showdownloads / month | 1,900 | 47,900 |
| Followers per showfollowers | 1,200 | 27,800 |
Calculators worth bookmarking
Instant, shareable answers to the questions B2B podcast teams actually get asked - return, reach, cost and growth.
A return of about 163% - open the calculator and put your own numbers in.
Podcast ROI calculator
See the real return on a B2B podcast: turn episodes, audience and conversion into pipeline, revenue and payback - then compare it to what you spend.
example result~163% ROIon a £48,000 show reaching 1,200 listeners across 24 episodesopen the tool →calculatorPodcast download benchmark checker
See how your downloads per episode stack up against real B2B podcast benchmarks - drawn from 90+ shows Fame produces, not generic averages.
example resultaround the B2B medianfor 320 downloads per episode - the B2B median is about 570open the tool →calculatorIn-house vs agency podcast cost calculator
Compare the true monthly cost of producing your B2B podcast in-house versus an agency - including the hours your team gets back.
example result~£1,440 a year backvs in-house at 4 episodes a month, plus 32 team hours returned monthlyopen the tool →calculatorPodcast audience growth calculator
Project how your subscriber base compounds over 12 and 24 months from a single monthly growth rate.
example result800 → ~3,240 subscribersover 24 months at a steady 6% monthly growth rateopen the tool →The pillar guides, start to finish
Deep, practical playbooks on guests, pipeline, metrics, production and promotion - each wired into the calculators, templates and terms you need to act on it.
How to get guests on your B2B podcast
Guests are the engine of a B2B show - the relationships matter more than the audience. Here is how to find, book and convert the right ones.
9 min read →guideB2B podcast lead generation: turning a show into pipeline
A B2B podcast generates leads through guests, trust and compounding content - not overnight. Here is how the pipeline actually works, and how to build it.
10 min read →guideB2B podcast metrics: the KPIs that actually matter
Downloads alone mislead. These are the B2B podcast metrics worth tracking - and the real benchmarks to judge yourself against.
9 min read →guideB2B podcast production: the complete guide
From planning to a published episode - how B2B podcast production works, what good looks like, and how to resource it without burning out your team.
9 min read →guideHow to promote a B2B podcast
Distribution wins reach, not production. Here is how to turn every episode into a stack of assets and get them in front of the right buyers, repeatedly.
9 min read →guideHow to start a B2B podcast: the launch guide
The launch process behind 300+ B2B shows - the decisions in the order they need making, and the calculators and templates that do the work.
8 min read →guideThe B2B video podcast guide
The shows that grow now are video shows. Here is how to record, cut, publish and measure one without it eating the week.
8 min read →guideHow to choose a B2B podcast agency
Editing is a commodity. Booking, measurement and accountability are what separate agencies - here is how to test for all three before you sign.
8 min read →Browse 172 terms by topic
From strategy and formats to production, promotion and ROI - every B2B podcasting term, defined in plain English.
Templates that do the admin for you
Fill them in, copy or download as .docx or .pdf - the documents that keep a B2B show consistent.
Podcast strategy brief
Define the goal, audience, positioning and format before you spend a penny on production.
get the template →templateGuest outreach emails
A three-touch sequence that books senior B2B guests without the awkward cold pitch.
get the template →templateRun-of-show
The minute-by-minute recording plan that keeps every episode tight and easy to edit.
get the template →Frequently asked questions
Is everything really free?
Yes. Every glossary entry, template and calculator is free to use, copy and share, with no sign-up and no email wall. The calculators are even free to embed on your own site.
Who is this for?
B2B marketers, founders and podcast teams who want their show to drive pipeline, not just downloads. If you run, or are about to start, a B2B podcast, this is built for you.
Who made these resources?
Fame, a B2B video podcast agency that produces shows end to end - strategy, guest booking, production and promotion. The tools are the DIY version of how we work.
Where do the benchmarks come from?
From the portfolio of 90+ B2B podcasts Fame produces, covering more than 5,000 episodes - anonymised and aggregated. They are real B2B numbers, not generic consumer-podcast averages.
Can I use the calculators on my own website?
Yes. Every calculator has a free embed snippet - paste it into any page and it works, updates live and links back to the full tool.
Want Fame to run the whole thing?
Strategy, guest booking, production and promotion - done for you. These tools are the DIY version; Fame is the done-for-you one.