Fame Podcast Host
Justin Rowe is the founder and CMO of Impactable and the host of LinkedIn AdWise, a podcast helping B2B marketers understand what actually drives results on LinkedIn.
Justin began building LinkedIn lead generation systems in 2020 and became the platform's top-ranked LinkedIn expert on Upwork. The business he founded went on to work with more than 1,000 companies across 30 countries before evolving into Impactable, a LinkedIn-centric B2B marketing agency. Today, Impactable works with more than 250 active clients and has become an official LinkedIn agency and CAPI partner.
Through his work and the podcast, Justin challenges marketers to look beyond surface-level metrics such as clicks and cost per lead. His approach focuses on audience quality, pipeline contribution, attribution, creative strategy, retargeting, and building paid media ecosystems that support the full B2B buyer journey.
Ask me
- 1
Why do so many B2B companies struggle to make LinkedIn Ads profitable?
- 2
What should marketers measure instead of treating cost per lead as their north-star metric?
- 3
How long does it realistically take for a LinkedIn advertising program to produce meaningful results?
- 4
Where does LinkedIn fit within a broader B2B demand generation strategy?
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