Fame Podcast Host

Jasper Pye

President at Jacquard

Jasper Pye

"We are building for an era where the focus is on the actual output... generating high-performing copy that works across every region and every channel. The tech should just work in the background to deliver those results. Making language a genuine growth engine at scale is the only way to stay ahead."

As President and Chief Technology Officer at Jacquard, Jasper Pye leads all operational aspects of the business while driving the Technology team's efforts to deliver a cutting-edge product roadmap. With more than 15 years of experience in product strategy and leadership, along with deep expertise in generative AI solutions and product design, he focuses on enabling personalized, scalable content delivery across channels including mobile and web.

Jasper's journey with Jacquard began as a founding team member, where he helped develop the product from its beta stages into a trusted enterprise solution.

Throughout his career, he has shaped product strategies, led innovative integrations, and collaborated with global teams to deliver impactful solutions for prominent brands. His mission is to create seamless, user-centric experiences while advancing high-performance generative platforms.

Ask me

  • 1

    Jasper, you've been building AI products long before the current wave of hype. Looking back over that journey, what's one prediction you got completely right and one that surprised you?

  • 2

    Jacquard has increasingly positioned itself as an agentic enterprise platform, moving beyond content generation to orchestrating marketing workflows. What drove that evolution, and what problem are you solving today that you weren't solving two years ago?

  • 3

    There's been a noticeable shift in the industry from asking "How do we generate more content?" to "How do we govern and operationalize AI at enterprise scale?" How are your conversations with CMOs and marketing leaders different today compared to a year ago?

  • 4

    You've often argued that AI should be measured by its impact on revenue rather than productivity. As Jacquard continues to evolve, what customer success story best illustrates that philosophy in action?

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