Fame Podcast Host

Principal Solutions Architect

Chantelle Casey

“When we partner with marketing teams, it’s all about adding value. Sharing what we know, building capability, and working through complex CX challenges together.”

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At Tap CXM, Chantelle bridges strategic vision and technical execution to deliver transformative MarTech solutions. With a background spanning technical consulting and operations leadership, she guides clients from discovery and solution design through implementation and governance.

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Chantelle ensures measurable, customer-first outcomes while leading and mentoring a high-performing consulting team, championing continuous learning and thought leadership across the industry.

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She is co-host of The CX Equation podcast alongside Mark Clydesdale, sharing practical insights, real-world case studies, and expert perspectives to help organisations elevate customer experience and drive sustainable growth.

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Ask me

1
When you look at customer experience in your organisation today, where’s the biggest gap between strategy and execution, and why does that gap exist?
2
What’s one assumption about your customers that you’ve had to unlearn as your CX strategy evolved?
3
How do you balance personalisation at scale with operational reality, especially when legacy systems are in the mix?
4
At what point does technology become an enabler of CX, and when does it start becoming a distraction? How do you tell the difference?

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