Fame Podcast Host

Brand & Market Strategist | Product Marketing Veteran | Storytelling for Growth

Amanda Vandiver

“I feel most excited when I am helping someone. In some way, it’s important to me that I deliver well on my commitments. My roles at Branch have all had a common thread of solving problems and helping others do their jobs more effectively.”

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Amanda is a brand advocacy leader and seasoned product marketing pro with 10+ years in B2B SaaS, helping early- to late-stage startups bring their biggest ideas to life. Her career has spanned both sales and marketing, which means she’s just as comfortable collaborating with customers and cross-functional teams as she is turning complex technical concepts into clear, compelling stories that drive action.

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She loves connecting the dots between product, marketing, and sales to create GTM strategies that land. As a connector, creator, and storyteller, she thrives in fast-paced, high-growth environments where she can steer projects that spark excitement inside and outside the company.

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Amanda is also the host of How I Grew This, a podcast where she talks with the brilliant minds behind some of the world’s fastest-growing brands.

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Ask me

1
You’ve built your career at the intersection of product, marketing, and sales. How has that cross-functional perspective shaped the way you think about go-to-market strategy in today’s mobile and SaaS landscape?
2
Storytelling is a big part of your approach to growth. How do you turn highly technical mobile or attribution products into narratives that actually resonate with marketers and drive adoption?
3
You’ve worked with startups at many different stages. What changes in product marketing strategy as companies move from early traction to scaling, and where do teams most often get stuck?
4
You’ve said you feel most energized when you’re helping others do their jobs better. How does that mindset influence the way you think about brand building and customer advocacy?

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