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Aaron Marchbanks has spent nearly two decades helping startups and established businesses alike bring their software products to life. Since joining Delta in 2006, Aaron has played a key role in launching and scaling dozens of B2B SaaS products across various industries, including logistics, healthcare, and professional services.
His career began in programming and technical support, giving him a strong foundation in hands-on software development, which he later evolved into a leadership role that balances technical depth with strategic thinking.
Aaron’s unique ability lies in bridging the gap between business goals and technical execution. He’s a product strategist and startup whisperer. Whether advising founders on their MVP strategy or leading teams through complex technical architecture decisions, he brings a pragmatic and outcomes-oriented mindset to every challenge.
That same lens shapes his role as co-host of the SaaS That App podcast, where he dives deep into how real-world web applications are built, scaled, and sustained.
1
What do most SaaS founders get wrong about their first version?
2
What does a healthy product-feedback loop look like in early-stage SaaS?
3
How do you balance product speed with long-term technical health?
4
When should founders start thinking about scale?
This podcast host has been trained by our team of podcast ninjas. They know how to transform a podcast interview into an addictive piece of audio....
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