There's a formula to becoming famous. We turned it into software.
Fame OS runs the strategy, guest booking, production and promotion behind 300+ B2B podcasts - with a 10% monthly growth guarantee our strategists are accountable for.
We do all the work. You get all the Fame.
How Fame OS runs your show
- 1
Strategy
During the first month, we learn all about you, your business, and the other podcasts in your niche. We then propose the positioning of the show - as well as the episode structure - with the aim of becoming the most downloaded podcast in that niche within six months.
Once approved, we design the visual and written identity of the podcast, define the Guest Persona and start the process of booking guests for the first episodes!
Everything we learn becomes your show's Context layer in Fame OS - persona, positioning, voice, goals - read by every engine and every team member from day one. No more re-explaining your business to an agency.
See guest examples → - 2
Launch
With a few episodes under our belt, we then move into the launch phase. We develop the audio identity of the podcast and pull some of the best parts of the first interviews into a trailer.
We'll finalise the edit for the trailer and the first three episodes, launch through all twelve major podcast directories, have the guests share, execute a communications strategy, boost with a little paid spend, and promote the show into the relevant online communities!
Your launch runs on a live tracker you can see in your client portal - every milestone, owner and date. The 48-hour directory-ranking window is planned to the hour, not improvised.
See content examples → - 3
Grow
Once launched, we release episodes on a regular schedule and start improving each part of the process.
We find even better guests, tweak episode content, test better methods of promotion, build a listener conversion strategy and, most importantly, we determine the best process for building the relationship with each guest with the goal of converting them into an advocate, partner or customer!
Post-launch, Growth Radar scores your show daily against the 10% target, and the ROI Engine tracks every guest from conversation to pipeline. When something drifts, our team is alerted before you notice - that's what keeps the guarantee honest.
See a growth study →
Our Promise
DOWNLOADS|VISIBILITY|REVENUE
Our mission is to scale your show’s reach so you can capture the four most valuable assets in B2B:
Brand Awareness
Consistent visibility with your ideal audience through a show that keeps you top of mind.
Thought Leadership
Position your team as industry leaders by sharing sharp insights and original perspectives.
Content Generation
Turn every episode into a stream of high-quality content across multiple channels.
ROI
Drive measurable business impact - from pipeline growth to closed deals - tracked guest-by-guest in your portal, and reported monthly in language your CFO signs off on.
Six Month ROI Projection
These cards show the assumed ROI from the show. We typically expect to see an ROI from the guest side in the first six months, then from the listener side from 6+ months as the audience grows.
Guest Side
- Assuming a biweekly show, within six months, approximately
- 12 relationships will be developed with ideal customers/partners.
- 2-3 of these guests could move into a partnership or sales discussion.
- 1 guest could become a client or partner.
- If we assume your ACV is $60k, then this would generate a 3.3x cash return on the podcast investment of $18k (assuming a biweekly show, which is charged at $3k per month over 6 months). These aren't projections we hope for - Fame OS tracks each guest relationship's stage (conversation → opportunity → deal) so you'll see exactly where your 3.3x is coming from.
Listener Side
- As an example, if we assume the show launches with 2,000 downloads in month 1 and we grow 10% month on month, we would hit 3,221 downloads in month 6 (see table below!).
- We would typically refrain from inserting ads for the client (or external sponsors) for the first six months as the audience grows.
- Assuming the audio ads are added in month 9 (4,287 downloads) and we achieve 0.4% from download to conversion (free trial, demo, proposal request) and then 5% from that conversion to a customer.
- This would generate 1 customer per month.
- 63,221
- 73,543
- 83,897
- 94,287
- 104,716
- 115,188
- 125,707
Downloads @ 10% Growth
We’re confident in our process. If your show doesn’t grow by an average of 10% each month over the first six months, your seventh month is completely free.
FAME OS · CONTEXT + STRATEGIST
Strategy
Whether you’re launching a new podcast or scaling an existing one, we’ll map out a clear path to success.
If this is a new project, we’ll research your organisation, your industry, and we’ll run competitor analysis to find the ideal niche and edge within it, so we can reach your ideal listeners.
FAME OS · GUEST ENGINE
Guest Outreach & Communication
We book 1-2k guests per year across 100+ shows. The Guest Engine AI-scores every prospect against your locked guest persona, personalises outreach, and tracks booking velocity weekly - so your pipeline of great guests never quietly stalls.
We work with you to define who the ideal guests are, tap into our existing network of thousands of guests, and take on the legwork of getting the right people booked on your show.
FAME OS · PRODUCTION ENGINE
Editing & Production
Running a B2B podcast takes serious time and coordination - audio, video, written content, design, clips… It’s a lot to take on alone. With Fame, you don’t need to manage any of it. We handle the entire process so you can stay focused on the conversations that matter. Every asset - audio, video, clips, written - passes AI quality gates plus human review before it reaches you. Versioned, deadline-tracked, approved by you in a purpose-built review tool, not a Dropbox folder.
Does what it says on the tin - we produce high-quality audio versions of every episode.
FAME OS · PROMOTION ENGINE + GROWTH RADAR
How We Grow Your Podcast
We don’t just "post and pray." Our proprietary 8-pillar promotion cycle ensures your message reaches your exact target audience. Every pillar's impact shows up in your portal's metrics - downloads vs goal, pacing, followers - updated continuously.
Ensuring podcast listings and blog posts capture any inbound search traffic from podcast directories and Google. This also includes a sneaky, very effective inbound SEO strategy ;)
Happy Clients
Real results from real B2B podcasts.
YELLOWBIRD • THE CANARY REPORT
20%
Guest-to-customer conversion rate — with a 3.5x ROI on closed deals in just 6 months.
Read case study →ZENOTI • GROWTH DIARIES
140%
Subscriber growth in just 2 weeks, plus 100K views and downloads in a single month.
Read case study →DELTA SYSTEMS • SAAS THAT APP
1.2M
Downloads in under 6 months — with 4,328 downloads in the first 48 hours of launch.
Read case study →GAUVREAU • THE WEALTHY ENTREPRENEUR
16,798
Downloads in our very first full month together — and #121 in Canada’s Investing charts.
Read case study →
Every number above comes from Fame OS - the same live dashboard every client sees.
Our 10% Growth Guarantee
We're the only agency with skin in the game because we're the only one with the instrumentation to back it: Growth Radar scores every show, every day, against the 10% target. If we don't average 10% monthly growth over your first six months, month seven is free.
98% of clients have seen 10%+ growth every month in the first 6 months with Fame.
- 6 MONTHS
0
average downloads
- 12 MONTHS
0
average downloads
If you run a B2B business and want a more qualified pipeline - while becoming famous in your niche - click the button, share your details, and we’ll send a proposal within hours!
What our clients say
Our clients consistently praise our creativity, reliability, and results. We deliver exceptional experiences which build trust, growth, and long‑term success.
“I'm a massive fan of your service. It blows me away how much high-quality work your team gets done every month. You also continue to innovate and add value. Nina is a real standout. I've worked with many account managers, and she's in the top tier—very thorough, brings solid insights to meetings, and is a pleasure to work with. I truly appreciate this relationship and plan to recommend Fame to everyone I speak with in business. Let’s keep it going!”
Jake Sheafer
CEO OF DELTA SYSTEMS
“We appreciate the responsiveness and the overall collaborative approach from the team—it’s been easy to work together. The campaign setup process has been smooth, and we like the consistency in delivery.”
Sharat Chandra
CAMPAIGN MANAGER AT ZENOTI
“In just six months of partnering with Fame, we’ve seen a 3.5x ROI on closed deals alone, with a strong pipeline of additional opportunities still in progress. The impact has been meaningful and continues to grow.”
Kameron Hurley
CONTENT MARKETING MANAGER AT YELLOWBIRD