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Most PR Agencies Suck At Booking Podcast Interviews
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Most PR agencies suck at booking podcast interviews.
Why?
They're generalists.
Here's a service offering of a random PR agency I found:
Awards Submissions
Crisis Communications Management
Corporate Social Responsibility
Employee Communication
Speaking Opportunities (incl. podcasts)
Launches
Media Relations
(and 6 more)
The above is a nice example of how most PR websites look like.
Now… What's wrong with having everything “under one roof”?
It's the lack of a deep category/channel insight.
Traditional PR agencies = A lot of surface-level services
Specialized agencies = A few very specific services
Traditional PR agencies = 100's of relationships with broad range of media outlets
Specialized agencies = Also 100's of relationships but usually in a few categories
Traditional PR agencies = You pay for outreach and pitching
Specialized agencies = You pay for results/placements
Neither approach is wrong but it really boils down to if you want to go broad or focus on specific channels.
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Podcast Call To Action Template
At the end of your podcast interview, the host will ask you where can people learn more about you.
Are You Ready To Start Speaking On Podcasts?
In podcast guesting, the right timing is important.
Stop Trying To Measure The Impact Of Each Podcast Interview
STOP trying to measure the impact of each podcast appearance.
Get The Benefits Of Having A Podcast Without Launching One
You don’t need to start a podcast to get the benefits. 🤯
Start speaking on podcasts
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