Connecting Execs with HighRadius

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  • Professional Services
  • Content Production
  • SMB
  • New Podcast
Growth Radar
  • 13Execs engaged
  • 10xSubscriber growth in 6 months

The Story

HighRadius is a fintech enterprise SaaS business that leverages artificial intelligence based autonomous systems to help companies automate their accounts receivable process, with a company valuation of over $3 billion. Despite that scale, the HighRadius marketing team came to Fame with a bold, specific goal: to build the number one podcast in the world of "shared services."

The ambition did not stop at audio. HighRadius wanted to dominate the space in video as well, not just win on download charts. The Fame team took on the brief, defined the podcast strategy from the ground up, and then moved straight into production across both formats.

Check out the trailer here:

The show, known as the GBS Masterminds Podcast, has been going from strength to strength since. Shared services executives from major names including Philip Morris, Adidas, Kellogg's, and Mars all appeared within the first six episodes alone, engaging 13 execs in total so far.

The show is hosted by Sashi Narahari, founder and CEO of HighRadius, with new episodes every two weeks. Season 2, themed “10 Years: Dead or Alive” and looking at the future of shared services, featured guests including Cindy Gallagher, SVP of Shared Services at Gannett, alongside executives from DSM and AECOM.

As planned from the outset, the Fame team also produces a full video version of the podcast, available on the show's website here alongside the audio feed.

Total Downloads & Subscribers by Month

Podcast growth metrics · Apr 2021 - Sep 2021, the show's launch window

  • Total Downloads
  • Total Subscribers (Cumulative)
8K6K4K2K0Total Downloads737K120600Total Subscribers (Cumulative)10106APR 2021
Show launched with 73 downloads.
SEP 2021
10x subscriber growth in six months - 10 to 106 - while downloads hit their first peak.
Apr 2021May 2021Jun 2021Jul 2021Aug 2021Sep 2021Apr 2021 - Total Downloads: 73, Total Subscribers (Cumulative): 10May 2021 - Total Downloads: 2,438, Total Subscribers (Cumulative): 57Jun 2021 - Total Downloads: 6,767, Total Subscribers (Cumulative): 86Jul 2021 - Total Downloads: 5,961, Total Subscribers (Cumulative): 88Aug 2021 - Total Downloads: 7,155, Total Subscribers (Cumulative): 100Sep 2021 - Total Downloads: 7,483, Total Subscribers (Cumulative): 106
View the data as a table
MonthTotal DownloadsTotal Subscribers (Cumulative)
Apr 20217310
May 20212,43857
Jun 20216,76786
Jul 20215,96188
Aug 20217,155100
Sep 20217,483106

The Results

That dual format approach helped drive 10x subscriber growth in the show's first six months alone (from 10 to 106 cumulative subscribers).

Since launch, through March 2025, the show has reached:

  • 114,221 downloads and plays
    • Across Apple Podcasts, Spotify and other platforms
  • 575 subscribers
    • Up from 10 in April 2021

Looking ahead, the goal remains ambitious: for the show to be listened to or watched by every shared services executive in the world, a target that reflects how central the podcast has become to HighRadius's broader positioning within the shared services category rather than being treated as a side project.

Testimonial
“You guys have been a savior and helped us wonderfully execute the podcast! Definitely the expertise that you bring in is out of the world! They way you guys are warm towards your customers and take care of even the last minute request is something you should continue doing. As you might understand your customers might doing it for the first time and they'll need some time to pick things up, but we'll be there. Thanks for all your constant support. :)”

Samadrita Ghosh

Senior Product Marketing Analyst

Samadrita Ghosh
Related problem we solve“We can't get meetings with the decision makers we need”Cold outreach asks executives for their time; a podcast invite offers them a platform. The playbook, invite templates and the maths to book them.Read the fix →

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This is just one example of the success we’ve achieved for clients. Here is the floor.

Every Fame show carries the same guarantee: 10% growth, every month. Drag it out.

Drag to watch it compound

Month 9: 2,358 downloads/mo

Pure arithmetic on the guaranteed 10% monthly growth, from a nominal 1,000-download first month - not a client’s data. The guarantee is the floor; the case studies above are what clients actually did.

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