Connecting Execs with HighRadius

HighRadius is a fintech enterprise SaaS business that leverages artificial intelligence based autonomous systems to help companies automate their accounts receivable process, with a company valuation of over $3 billion. Despite that scale, the HighRadius marketing team came to Fame with a bold, specific goal: to build the number one podcast in the world of "shared services."

The ambition did not stop at audio. HighRadius wanted to dominate the space in video as well, not just win on download charts. The Fame team took on the brief, defined the podcast strategy from the ground up, and then moved straight into production across both formats.

Check out the trailer here:

The show, known as the GBS Masterminds Podcast, has been going from strength to strength since. Shared services executives from major names including Philip Morris, Adidas, Kellogg's, and Mars all appeared within the first six episodes alone, engaging 13 execs in total so far. As planned from the outset, the Fame team also produces a full video version of the podcast, available on the show's website here alongside the audio feed. That dual format approach has helped drive 10x subscriber growth within just six months.

Looking ahead, the goal remains ambitious: for the show to be listened to or watched by every shared services executive in the world, a target that reflects how central the podcast has become to HighRadius's broader positioning within the shared services category rather than being treated as a side project.