Why are your competitors everywhere on podcasts… and you're not?
You’re active on LinkedIn. You’ve got real expertise.
But somehow, it’s your competitors who keep showing up in podcast feeds, earning trust, owning the mic, and becoming the voice of the category.
What gives?
It’s not magic. It’s podcast PR.
Let’s be real: traditional PR is broken. Spray-and-pray emails. Generic press releases. “Awareness” that doesn’t move the needle.
In 2025, podcast PR is where real credibility lives. For B2B founders, agency leaders, and in-house marketers, podcast guesting isn’t just a visibility play; it’s a reputation engine. The right show, the right story, the right audience? That’s how you build trust that compounds.
But not all podcast PR companies get this. Some pitch you to anyone with a mic. The best ones? They land you on shows that move the needle, turning listeners into leads, ideas into influence, and episodes into assets.
So we’ve done the hard work for you.
This post breaks down the 10 best podcast PR agencies out there, including one (Fame Connect) that’s quietly redefining the game for B2B brands.
If you're serious about scaling credibility, demand, and influence, this list will save you hours, or even years, of trial and error.
1. Fame Connect (Top Pick)
Website: https://www.fame.so/connect
Best for: B2B brands that want high-quality podcast features without lifting a finger.
No one’s scaled more B2B podcasts than Fame. Period.
But Fame Connect isn’t just another outreach service; it’s a fully managed, ICP-aligned podcast PR engine. We combine human-led research, personalized outreach, and production-level campaign strategy to put you in front of your ideal customers, buyers, and category peers.
Here’s what makes it juicy:
- Targeting that goes beyond downloads: We vet shows for audience fit, influence, and topic alignment
- Narrative shaping that actually converts: We help you craft episode angles that position you as the expert your market wants
- Relationship-first pitching: We’re show creators ourselves, so we know what hosts hate (and love)
- Reporting that maps to business goals, not just “how many you got booked on”
And we don't just drop you on podcasts and disappear. Our clients get ongoing strategy, prep materials, analytics, and even LinkedIn repurposing playbooks to turn each episode into a full campaign.
→ TL;DR: It’s what you'd build in-house if you had a podcast PR team, a strategist, and a showrunner rolled into one.
2. Lemonpie
Website: https://www.lemonpie.fm
Best for: Established brands looking to scale thought leadership through guest appearances.
Lemonpie is one of the most well-known names in podcast PR services, trusted by companies like FreshBooks and HubSpot.
They focus on podcast guest placement, matching clients with shows where their audience already listens. Lemonpie’s strength is in personalization: they don’t blast hosts with the same pitch. They craft custom messages that cut through the noise and get you booked.
3. Lower Street
Website: https://lowerstreet.co
Best for: Companies launching original branded podcasts with built-in distribution.
Lower Street is a full-service podcast production and growth agency, but they also provide strategic podcast PR services to support launches and long-term growth.
Their team handles everything from creative development to post-launch promotion, making them a great partner if you’re building a podcast from scratch and want visibility from day one.
4. RLM PR
Website: https://rlmpr.com
Best for: PR teams that want to integrate podcasting into their earned media mix.
RLM PR is a traditional PR firm with a dedicated podcast PR offering. They specialize in securing high-quality guest appearances that align with broader PR goals, like product launches, founder spotlights, or reputation-building campaigns.
Their approach is media-savvy and strategic, making them a solid choice if you’re already running a press program and want podcasts to slot in seamlessly.
5. Broadcast Revolution
Website: https://www.broadcastrevolution.co.uk
Best for: Enterprise brands that want podcast visibility alongside TV/radio.
Broadcast Revolution blends podcast PR with broadcast media relations, offering a unique advantage to brands that want cross-channel exposure. They’re UK-based and work with large organizations, often integrating podcast placements into larger media strategies.
6. POW PR
Website: https://www.powpr.co.uk
Best for: Creators and companies launching high-concept podcast series.
POW PR is a boutique agency that works closely with authors, creators, and media brands to develop and promote podcast projects. If you’re launching a limited series or narrative-driven podcast and want a hands-on PR partner to build buzz and audience, POW PR fits the bill.
7. Earworm
Website: https://earworm.co
Best for: Podcasts looking to grow through paid and organic promotion.
Earworm is a podcast marketing agency with a focus on audience development. They help existing podcasts grow through custom campaigns, media buying, and promotional strategies, including podcast-to-podcast cross-promotions and smart metadata optimization.
Not your traditional podcast PR company, but a great add-on for those already producing and now looking to scale.
8. Republic PR
Website: https://www.republicpr.co.za
Best for: African and international brands seeking a global PR approach.
Republic PR offers podcast promotion as part of a wider suite of digital PR services. Based in Cape Town, they’re well-positioned for companies targeting global markets or wanting to connect with South African audiences through emerging podcast channels.
9. Splash PR
Website: https://splashpr.co.za
Best for: Startups and entrepreneurs in lifestyle, wellness, and culture.
Splash PR helps clients tell meaningful stories through media and increasingly through podcasts. Their approach is narrative-first, making them a good fit for brands with strong founder stories or emotional hooks that translate well in audio.
10. The PR Agency
Website: https://thepragency.co.za
Best for: Impact-driven brands that want ethical, values-led visibility.
With over 20 years in PR, The PR Agency is rooted in strategic communications, but they’re evolving fast. Their team helps clients create, produce, and promote podcasts that align with ESG narratives, sustainability, and corporate responsibility messaging.
What most people get wrong about podcast PR
Let’s clear something up: podcast PR isn’t about being everywhere; it’s about being unforgettable in the right rooms.
Your buyers don’t care if you’ve been on 20 low-quality shows. But they’ll remember the moment they heard you on that one podcast that hit home.
Great podcast PR is category design meets earned media. It’s your chance to own your story, shape the conversation, and earn trust at scale.
Here’s the insider truth: Most podcast PR companies will just pitch you broadly and hope it sticks. But if they’re not:
- Matching you to shows based on buying signals
- Helping you reverse-engineer content that drives the pipeline
- Prepping you to show up as a category leader, not a guest
…then you’re wasting time.
Measuring the ROI of Podcast PR (What Actually Matters)
Great Podcast PR isn’t about how many shows you’re on.
It’s about what those appearances turn into: referrals, SEO lift, inbound leads, and measurable influence on your pipeline.
The best podcast PR services don’t just track bookings; they help you tie each interview back to business outcomes. That means:
Leading Indicators:
- Website traffic from episode backlinks
- LinkedIn mentions and shares after release
- New followers for the host and the guest
- Newsletter growth from embedded CTAs
Lagging Indicators:
- Inbound leads referencing the episode
- Booked meetings for guest relationships
- MQLs influenced by episode content
- Keyword rankings from the show note SEO
If your current provider isn’t helping you connect the dots between voice and visibility, it might be time to upgrade.
Every episode should move you closer to revenue, or it’s just noise.
Want that kind of impact? Work with a podcast PR agency that speaks pipeline, not vanity.
Final Take: Get on the right shows and make them count.
The right podcast PR agency doesn’t just get you on shows; it gets you on the right shows. The ones your buyers already listen to. The ones that build trust before you ever get on a sales call.
Podcast PR isn’t just about visibility.
It’s about earned trust in buyer-led cycles, where relationships drive revenue, and being the right voice at the right time wins pipeline.
In saturated markets, authority isn't claimed through ads or cold outreach; it’s earned by showing up consistently in the conversations your buyers already trust.
That’s what podcast PR, done right, unlocks.
Whether you're after inbound leads, category leadership, or a long-term credibility moat, the right PR partner isn’t a vendor; they’re a strategic amplifier for your brand narrative.
And if you're serious about B2B podcasting that grows your business?
👉 Start with Fame Connect.
Need help scaling your podcast or booking dream podcast appearances?Check out Fame Connect and talk to our team.
