Fame Podcast Host
Gijsbert Cox is an Industry Leader in Insurance at Appian, a leading provider of AI process automation software. With over 20 years of experience in the insurance sector, he brings an international perspective, an analytical and pragmatic mindset, and a passion for improving insurance and financial services companies.
He supports customers, partners, delivery, marketing, and sales teams in their go-to-market strategies and plans, building bridges between business and IT. He has in-depth knowledge of the P&C insurance process, and he leverages his experience with low-code, process automation, core, and insurtech solutions to enhance customer experiences and make insurance companies more agile.
He's enthused by growth and transformation plans, business development, inspiring teams, and working in international environments. His mission is to reimagine and transform insurance operations with Appian and AI.
Ask me
- 1
Gijsbert, you've spent more than 20 years in insurance and have watched AI go from something fairly peripheral to one of the industry's biggest priorities. What's changed your own most about where AI can genuinely make a difference in insurance?
- 2
You've said insurers need to move beyond quick fixes and focus on sustainable transformation. What has Appian learned from customers about why seemingly promising AI projects get stuck between the pilot and actually changing how the business operates?
- 3
Appian's argument today is increasingly that AI belongs inside a process, with the workflow providing the structure, context, and guardrails. Was there a particular customer problem or lesson that convinced Appian this process-first approach was the right bet?
- 4
What's the hardest trade-off you see insurers facing between modernising what they already have and deciding that something genuinely needs to be replaced?
- 5
Appian is now moving from AI that assists people toward agents that can take responsibility for parts of structured workflows, while keeping human oversight and auditability. As that technology becomes more autonomous, where do you think insurers should deliberately not use AI, even if the technology is capable of doing the job?
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