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The “Top 5% Podcast” Doesn’t Mean Anything
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Here’s a tactic used by some of our competitors:
“We guarantee to book you only on the top 5% of podcasts.”
Sure, it sounds cool but it’s also incredibly misleading.
Podcast databases like ListenNotes (dot) com created their own podcast ranking metrics.
And whilst I’d love to say that these metrics are at least directionally accurate, they aren’t.
My old podcast was in the top 5% (ListenNotes Global Rank) and I got like 3 listeners per episode.
Demand Gen U by metadata.io is in the top 10% (ListenNotes Global Rank) and I’m sure they get more than 3 listeners per episode.
So by following the 5% strategy, my podcast would qualify and the Demand Gen U podcast wouldn’t.
Rankings like these ignore both quantitative aspects (e.g. social media engagement), as well as qualitative aspects (e.g. relevance of previous guests).
Don’t get fooled into thinking that one metric tells the full story.
Unfortunately, it’s not that simple
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Don’t Rely On Podcast Reach Estimates
When I hosted my podcast, I got around 5 listeners per episode. Yet, according to ListenNotes, I was in the Top 5% globally.
Read This Before Sending Your Next Podcast Pitch Email
A weekly podcast records 52 episodes a year.
The # Of Podcast Downloads Is A Useless Metric
It’s like measuring the success of your ebook based on how many times it’s been downloaded.
10-Second Podcast Guesting Method (Try This!)
Do you struggle to keep track of your podcast appearances?
Start speaking on podcasts
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.