Seed vs. Series A SaaS Companies On Podcasts

Seed vs. Series A (SaaS)

Here are the 3 main differences when it comes to speaking on podcasts.

👇 This is how they describe their goals:

Seed: Generate more revenue
Series A: Generate demand

👇 These are the speakers:

Seed: Founder/CEO
Series A: Founder/CEO/Executive

Both usually have a team around them that helps with scheduling.

👇 This is how they leverage content:

Seed: Speaker's LinkedIn profile
Series A: Distribution through all existing channels

Series A companies already have a small marketing team in place, so the distribution is not such a heavy lift compared to seed-stage companies.

👇

In a nutshell:

Speaking on podcasts will help you, no matter the stage you're in.

How you describe your goals might be different but the vehicle stays the same.

‍

Find out if Fame Connect can help you create demand and increase brand awareness in your industry.

More podcast appearances = More concise message. Appearing on podcasts offers a few less common benefits.

Podcast Guesting Campaign. Should you do it in-house or hire an agency? Here's how to decide.

What's the secret behind podcast guesting ROI? It's not a strategy. It's the mindset.

Podcast guesting campaigns don't work in silos. Most B2B brands use other channels alongside their appearances. Why?

Podcast booking agencies charge anywhere from $400 per month to up to $10k per month. Why's this range so huge? It comes down to a few things.

Here's a common B2B marketing scenario. You start → you see “no results” → you quit. Most brands suck at overcoming the “no result” period.