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Podcast guesting campaigns don't work in silos.
Most B2B brands use other channels alongside their appearances.
Why?
When you appear on a podcast, the other channels you leverage serve as a multiplier.
By using your other marketing channels, you're simply not relying JUST on the audience of the podcast/host.
No.
You're actively engaging with YOUR audience.
And that's why it's so powerful.
Your existing audience consists of people who already know you and your podcast appearance is yet another powerful touchpoint.
So whether it's a company/personal LinkedIn profile, email newsletter, or a company blog, always use everything you have to maximize the impact of each interview.
This way, you'll see a positive ROI from your podcasting efforts way quicker.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
At the end of your podcast interview, the host will ask you where can people learn more about you.
In podcast guesting, the right timing is important.
STOP trying to measure the impact of each podcast appearance.
You don’t need to start a podcast to get the benefits. 🤯
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.