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Seed vs. Series A (SaaS)
Here are the 3 main differences when it comes to speaking on podcasts.
👇 This is how they describe their goals:
Seed: Generate more revenue
Series A: Generate demand
👇 These are the speakers:
Seed: Founder/CEO
Series A: Founder/CEO/Executive
Both usually have a team around them that helps with scheduling.
👇 This is how they leverage content:
Seed: Speaker's LinkedIn profile
Series A: Distribution through all existing channels
Series A companies already have a small marketing team in place, so the distribution is not such a heavy lift compared to seed-stage companies.
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In a nutshell:
Speaking on podcasts will help you, no matter the stage you're in.
How you describe your goals might be different but the vehicle stays the same.
Find out if Fame Connect can help you create demand and increase brand awareness in your industry.
In the past 2 years, we've worked with 100+ speakers. And the ones who PREPARE see better results, faster. Period.
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The success equation in podcast booking is simple. Not easy. To stand out, you simply need to do a better job than most people.
The Recipe For A Boring Podcast Interview. An agreeable podcast host. A guest with no unique point of view.
Curious how quickly you'll see the results of your Podcast Guesting campaign? There are 3 areas that influence that. Each with a different time frame.
Your first podcast interview will be uncomfortable. Guaranteed. Many people know they should be appearing on podcasts.
Book a call now to learn more about leveraging podcasts as a part of your B2B strategy.