Seed vs. Series A SaaS Companies On Podcasts

Seed vs. Series A (SaaS)

Here are the 3 main differences when it comes to speaking on podcasts.

👇 This is how they describe their goals:

Seed: Generate more revenue
Series A: Generate demand

👇 These are the speakers:

Seed: Founder/CEO
Series A: Founder/CEO/Executive

Both usually have a team around them that helps with scheduling.

👇 This is how they leverage content:

Seed: Speaker's LinkedIn profile
Series A: Distribution through all existing channels

Series A companies already have a small marketing team in place, so the distribution is not such a heavy lift compared to seed-stage companies.

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In a nutshell:

Speaking on podcasts will help you, no matter the stage you're in.

How you describe your goals might be different but the vehicle stays the same.

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Find out if Fame Connect can help you create demand and increase brand awareness in your industry.

Podcast guesting shouldn't be your ONLY marketing activity. There are simply too many things outside your control.

You can get yourself booked on podcasts. Without any podcast booking agency.

Same strategy - Different mindset - Different results

Many B2B brands use a podcast as their core channel. Which makes appearing on other shows MUCH easier.

The right podcast interview cadence is one per week. But are you in control?

How much time does it take to appear on podcasts as a guest? Well, it depends on how well prepared you want to be.